HomeMy WebLinkAboutHargravePopulation: 6,525
Median Disposable
Income: $39,057
Most residents aged between 18
and 34 years old and live in single
-person or shared households.
One-fourth of households are
occupied by married-couples.
Focused on their education, 59% are enrolled in college or
graduate school. Many students work part-time, with a median
household income of $31,271. Most work in the service indus-
try, holding on-and off-campus jobs in educational services,
health care, and food preparation. 30% of housing is owner-
occupied, typically by town residents. Convenience and speed
dictates food choices; they often buy ready-made meals, eat out,
or order fast food. Cell phones and the Internet is essential for
school and career, as well as keeping in touch. Rank high for
participation in outdoor sports and athletic activities.
Young, educated, single, mar-
ried, working professionals, this
group has a median age of 32.8
years. Most of the residents are
white, 12.4% are Asian. Median
household income is $63,837.
Approximately half of the
population aged 25 or older hold a bachelor’s or graduate
degree. Working professionals are employed in various jobs,
especially management, finance, computer, sales, and office/
administrative support. They prefer to own instead of rent in
newer neighborhoods of townhouses or apartments. They are
young and mobile, using cell phones and email to stay in touch.
They love to travel abroad and in the United States often. They
play video games, visit theme parks, jog, and swim.
50.6%
COLLEGE TOWNS
Households: 3,070
Per Capita Income: $29,402
ESRI TAPESTRY SEGMENTATION AREA PROFILE*
REPRESENTING 90.2% OF HOUSEHOLDS WITHIN 1 MILE
ESRI MARKETPLACE PROFILE
39.6%
ENTERPRISING
PROFESSIONALS
HARGRAVE
COLLEGE TOWNS
Convenience and speed
dictates food choices: they often
eat out or order fast food.
Data from October 2012
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Bought cell/mobile phone/PDA (last 12 months) 18%
Spent <$500 on most recent home PC purchase 65%
Spent $1500 –$1999 on most recent home PC
purchase 27%
Spent $40+ at a convenience store (last 30 days) 14%
Went to a bar/night club (last 12 months) 50%
Rented 2 DVDs (last 30 days) 23%
Purchased a DVD (last 30 days) 28%
Heavy magazine reader 24%
Purchased cooking/serving product
(last 12 months) 27%
MARKET POTENTIAL ANALYSIS (0-1 MILE)*
Market Potential Index (MPI) measures relative likelihood of the adults in a specified trade area
to exhibit certain consumer behavior or purchasing patterns.
RETAIL OPPORTUNITIES (0-1 MILE)*
RETAIL GAP: Represents the difference between Retail Potential and Retail Sales.
LEAKAGE FACTOR: A positive value represents a “leakage” of retail opportunity outside the trade area.
A negative value represents a surplus of retail sales. +100 (total leakage) to -100 (total surplus)
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Carry renter insurance 36%
Went to fast food restaurants
14+ times per month 20%
Fast food home delivery (last 6 months) 22%
HH owns 1 TV 49%
HH purchased MP3 player (last 12 months) 31%
Spent $3000+ on foreign vacations (last 12
months) 14%
INDUSTRY GROUPS RETAIL GAP LEAKAGE FACTOR
Food & Beverage Stores $9,248,854 65.7
Clothing & Clothing Accessories Stores $2,826,333 99.4
Food Services & Drinking Places $5,335,341 31.2
Furniture & Home Furnishing Stores $1,125,202 51.6
Sporting Goods, Hobby, Book & Music Stores $859,690 40.4
Miscellaneous Store Retailers $715,506 45.1
Health and Personal Care Stores $1,909,085 59.6
HARGRAVE
* FULL ESRI ANALYSIS available upon request, including 3 and 5-mile radius reports.
ESRI MARKETPLACE PROFILE
1-MILE RADIUS STREET MAP
HARGRAVE
ESRI MARKETPLACE PROFILE