HomeMy WebLinkAboutNorth Dodge HyVeePopulation: 7,039
Median Disposable
Income: $39,791
Most residents aged between 18
and 34 years old and live in single
-person or shared households.
One-fourth of households are
occupied by married-couples.
Focused on their education, 59% are enrolled in college or grad-
uate school. Many students work part-time, with a median
household income of $31,271. Most work in the service indus-
try, holding on-and off-campus jobs in educational services,
health care, and food preparation. 30% of housing is owner-
occupied, typically by town residents, who live with their families
in single-family dwellings. Convenience and speed dictates food
choices; they often buy ready-made meals, eat out, or order fast
food. Cell phones and the Internet is essential for school and
career, as well as keeping in touch. Rank high for participation in
outdoor sports and athletic activities.
Residents are a median age of
40.5 years, professional couples
dominate. Fifty-four percent are
married couples, two-thirds of
which do not have children.
They have a median household income of $65,387 and 47% also
receive some form of investment income. Forty-six percent of
employed residents have professional or management positions,
with above average concentrations in finance, insurance, health
care, technical services, and education industry sectors. They live
in affluent, suburban neighborhoods and 69% are home owners.
They go online to manage finances and make purchases. They are
forward-thinkers, using a financial planner and invest their mon-
ey. They exercise and diet to control their weight. They attend
live music performances and enjoy vacations with outdoor
activities.
48.5%
COLLEGE TOWNS
36.3%
IN STYLE
Households: 2,595
Per Capita Income: $30,950
ESRI TAPESTRY SEGMENTATION AREA PROFILE*
REPRESENTING 84.8% OF HOUSEHOLDS WITHIN 1 MILE
ESRI MARKETPLACE PROFILE
NORTH DODGE HY-VEE
IN STYLE
Forward-thinking, they use
financial planners and
invest their money.
Data from October 2012
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Drank beer/ale (last 6 months) 14%
Average monthly cell phone bill $1 - 49 22%
Spent <$500 on most recent home PC purchase 78%
Spent $40+ at a convenience store (last 30 days) 14%
Average monthly credit card expenditures <$111 14%
Went to a bar/nightclub (last 12 months) 51%
Rented 2 DVDs (last 30 days) 40%
Purchased 1 DVD (last 30 days) 34%
MARKET POTENTIAL ANALYSIS (0-1 MILE)*
Market Potential Index (MPI) measures relative likelihood of the adults in a specified trade area
to exhibit certain consumer behavior or purchasing patterns.
RETAIL OPPORTUNITIES (0-1 MILE)*
RETAIL GAP: Represents the difference between Retail Potential and Retail Sales.
LEAKAGE FACTOR: A positive value represents a “leakage” of retail opportunity outside the trade area.
A negative value represents a surplus of retail sales. +100 (total leakage) to -100 (total surplus)
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Exercise at home 2+ times/week 17%
Purchased cooking/serving product
(last 12 months) 19%
Carry renter insurance 20%
Heavy magazine reader 18%
Went to a fast food restaurant 14+ times/month 19%
Owns 1 TV 48%
Purchased MP3 player (last 12 months) 34%
INDUSTRY GROUPS RETAIL GAP LEAKAGE FACTOR
Motor Vehicle/Parts Dealers $14,130,154 99.5
Furniture & Home Furnishing Stores $1,683,938 100.0
Bldg Materials, Garden Equip. & Supply Stores $1,638,615 50.9
Clothing & Clothing Accessories Stores $2,662,485 96.1
General Merchandise Stores $9,630,314 100
Food Services & Drinking Places $6,274,143 41.7
Sporting Goods, Hobby, Book & Music Stores $1,448,358 97
Electronics & Appliance Stores $1,595,243 92.4
NORTH DODGE HY-VEE
ESRI MARKETPLACE PROFILE
* FULL ESRI ANALYSIS available upon request, including 3 and 5-mile radius reports.
1-MILE RADIUS STREET MAP
ESRI MARKETPLACE PROFILE
NORTH DODGE HY-VEE