HomeMy WebLinkAboutOlde Towne VillagePopulation: 5,186
Median Disposable
Income: $54,871
Prefer living in older city
neighborhoods, median age 37,
and diversity is low, most of the
population is white. Half
employed in professional or
managerial positions. More than 75% of those over 25 attended
college or completed a degree program. Median household
income is $53,486. Due to older homes, many contract for lawn
maintenance and professional housekeeping services. Own
shares in investment funds and hold large life insurance policies.
Residents pursue an active, urban lifestyle and travel frequently.
Active members of their community and prefer to own and use
a laptop computer, preferably an Apple. Go online daily to
download music, buy books, airline tickets and clothes.
Majority aged 55 years or older.
40% are married couples with no
children living at home. Median
age is 47.6 years. Population
increasing; expected to
accelerate as the Baby Boomers
mature. Approximately 90% are
white. Invest prudently in future and have a median income of
$63,682. Nearly 70% attended college. Many still working have
professional and management careers, especially in education and
health care industry sectors. Value health and financial well-being.
Exercise regularly, take vitamins and attend sports events.
Order by phone from catalogs and use coupons. Pride in home
and community and as a result, home remodeling,
improvements, and lawn care are priorities.
Travel extensively in the U.S. and abroad.
45.2%
METROPOLITANS
15.2%
PROSPEROUS
EMPTY NESTERS
Households: 2,073
Per Capita Income: $35,317
ESRI MARKETPLACE PROFILE
OLDE TOWNE VILLAGE
Prefer an affluent lifestyle in open
spaces beyond the urban fringe.
Forty percent are empty nesters,
another 32% are married couples
with children still living at home.
Median age is 46.2 years, making them directly in between paying
for their children’s college expenses and caring for elderly
parents. There is little ethnic diversity; most residents are white.
Forty percent of the population aged 25 years and older hold a
bachelor’s or graduate degree. The median household income is
$82,074. Nearly 80% of households own at least two vehicles.
Because of their lifestyle, Exurbanites focus on financial security.
They have IRAs, shares in money market funds, mutual funds,
tax exempt funds, and own commons stock. They work on
minor home improvements and own many tools. They are
physically fit and serve on committees of local organizations.
25.7%
EXURBANITES
ESRI TAPESTRY SEGMENTATION AREA PROFILE*
REPRESENTING 86.1% OF HOUSEHOLDS WITHIN 1 MILE
METROPOLITANS
Residents pursue
an active, urban life-
style and
travel frequently.
Data from October 2012
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Bought or leased a new vehicle (last 12 months) 20%
Spent $1500- $1999 on most recent PC purchase 25%
Spent $2000+ on most recent PC purchase 24%
Spend less than $20 at a convenience store 22%
Went to live theatre (last 12 months) 48%
Went to a bar or nightclub (last 12 months) 33%
Dined out (last 12 months) 25%
Rented 2 DVDs (last 30 days) 33%
Have home mortgage 42%
Own stock 55%
Owns mutual funds (stocks and bonds) 64%
MARKET POTENTIAL ANALYSIS (0-1 MILE)*
Market Potential Index (MPI) measures relative likelihood of the adults in a specified trade area
to exhibit certain consumer behavior or purchasing patterns.
RETAIL OPPORTUNITIES (0-1 MILE)*
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Used full service brokerage firm (last 12 months) 60%
Online banking (last 12 months) 33%
Average monthly credit card expenditures $700+ 47%
Exercise at a club 2+ times per week 37%
Any home improvement (last 12 months) 27%
Used housekeeper/maid or cleaning service (last
12 months) 22%
Purchased any household furnishing (last 12
months) 19%
Bought book (last 12 months) 20%
Read any daily newspaper 21%
Spent $1200 - 2999 on domestic vacation 56%
Foreign travel (last 3 years) 36%
Took 3+ domestic vacations (last 12 months) 43%
INDUSTRY GROUPS RETAIL GAP LEAKAGE FACTOR
Motor Vehicle/Parts Dealers $13,492,506 98.9
Food & Beverage Stores $4,941,114 30.9
Building Materials, Garden Equipment & Supply Stores $2,361,223 97.7
General Merchandise Stores $9,189,923 100
Food Service & Drinking Places $8,343,184 71.4
Gasoline Stations $4,951,921 27.9
Clothing & Clothing Accessories Stores $2,539,537 100
OLDE TOWNE VILLAGE
ESRI MARKETPLACE PROFILE
* FULL ESRI ANALYSIS available upon request, including 3 and 5-mile radius reports.
1-MILE RADIUS STREET MAP
ESRI MARKETPLACE PROFILE
OLDE TOWNE VILLAGE