HomeMy WebLinkAboutPepperwoodPopulation: 13,332
Median Disposable
Income: $30,875
Median age of 21.9 years,
79 percent of residents are
enrolled in a college or university.
Ethnic diversity is slightly lower
in this segment than in the United
States. Three-fourths of the
employed residents work part-time in low-paying service jobs.
Forty-three percent live in dormitories on campus; the
remainder rent apartments in multi-unit buildings off campus.
Spending patterns reflect a carefree lifestyle and focus on
education. While not eating at the dining hall, they eat fast food
or convenient frozen meals. A computer is a necessity; they
prefer laptops and use the Internet for daily needs, including
communication. Most own cell phones and bank online. They get
exercise from college sports and walking around campus.
Prefer living in older city
neighborhoods, median age 37,
and diversity is low, most of the
population is white. Half
employed in professional or
managerial positions. More than 75% of those over 25 attended
college or completed a degree program. Median household
income is $53,486. Due to older homes, many contract for lawn
maintenance and professional housekeeping services. Own
shares in investment funds and hold large life insurance policies.
Residents pursue an active, urban lifestyle and travel frequently.
Active members of their community and prefer to own and use
a laptop computer, preferably an Apple. Go online daily to
download music, buy books, airline tickets and clothes.
Most are young, startup
families, married couples with or
without children and single
parents. Approximately two-thirds
are families. Median age is 31.1;
nearly 20% are in their 20s.
Typical of younger populations, residents are more ethnically
diverse than the total US population. Median household income
is $46,275. 60% employed in professional, management, sales or
office/administrative support positions. 51% rent, 47% own their
own homes. Spend most of their discretionary income for baby
and children’s products, toys, home furnishings, cameras and
video game systems. Residents likely to go to a theme park while
on vacation. Eat at family restaurants.
34.1%
DORMS TO
DIPLOMAS
26%
METROPOLITANS
Households: 5,714
Per Capita Income: $21,323
ESRI TAPESTRY SEGMENTATION AREA PROFILE*
REPRESENTING 89.8% OF HOUSEHOLDS WITHIN 1 MILE
ESRI MARKETPLACE PROFILE
PEPPERWOOD
29.7%
ASPIRING YOUNG FAMILIES
ASPIRING
YOUNG
FAMILIES
Spend most of their
discretionary in-
come for baby and
children’s products,
toys, home furnish-
ings, cameras and
video game systems.
Data from October 2012
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Avg. monthly cell/mobile phone/PDA bill $1-$49 17%
Spent <$500 on most recent PC purchase 59%
Bought cigarettes at a convenience store
(last 30 days) 32%
Bought gas at a convenience store (last 30 days) 20%
Attended movies (last 6 months) 20%
Went to a bar/night club (last 12 months) 41%
Visited a theme park 34%
Rented 4 DVDs (last 30 days) 25%
Purchased 3– 4 DVDs (last 30 days) 78%
MARKET POTENTIAL ANALYSIS (0-1 MILE)*
Market Potential Index (MPI) measures relative likelihood of the adults in a specified trade area
to exhibit certain consumer behavior or purchasing patterns.
RETAIL OPPORTUNITIES (0-1 MILE)*
RETAIL GAP: Represents the difference between Retail Potential and Retail Sales.
LEAKAGE FACTOR: A positive value represents a “leakage” of retail opportunity outside the trade area.
A negative value represents a surplus of retail sales. +100 (total leakage) to -100 (total surplus)
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Exercise at club 2+ times per week 18%
Carry renter insurance 51%
Fast food drive-in / home delivery (last 6 months) 48%
Owns 1 TV 46%
Purchased audio equipment (last 12 months) 37%
Spent <$1000 on domestic travel
(last 12 months) 80%
Spent $1000- $2999 on foreign vacations
(last 12 months) 40%
Used ATM (last 12 months) 20%
Online Banking (last 12 months) 33%
INDUSTRY GROUPS RETAIL GAP LEAKAGE FACTOR
Food & Beverage Stores $8,642,846 34.9
Health & Personal Care Services $1,420,664 24.2
Clothing & Clothing Accessories Stores $2,222,359 37.8
Nonstore Retailers $415,071 100
PEPPERWOOD
ESRI MARKETPLACE PROFILE
* FULL ESRI ANALYSIS available upon request, including 3 and 5-mile radius reports.
1-MILE RADIUS STREET MAP
PEPPERWOOD
ESRI MARKETPLACE PROFILE