HomeMy WebLinkAboutRiverfront CrossingsPopulation: 22,559
Median Disposable
Income: $20,711
Median age of 21.9 years,
79 percent of residents are
enrolled in a college or university.
Ethnic diversity is slightly lower
in this segment than in the United
States. Three-fourths of the
employed residents work part-time in low-paying service jobs.
Forty-three percent live in dormitories on campus; the
remainder rent apartments in multi-unit buildings off campus.
Spending patterns reflect a carefree lifestyle and focus on
education. While not eating at the dining hall, they eat fast food
or convenient frozen meals. A computer is a necessity; they
prefer laptops and use the Internet for daily needs, including
communication. Most own cell phones and bank online. Get
exercise from college sports and walking around campus, enjoy
playing football, basketball, volleyball, and yoga.
Most residents aged between 18
and 34 years old and live in single-
person or shared households. One
-fourth of households are occupied
by married-couples. Focused on
their education, 59% are enrolled in college or graduate school.
Many students work part-time, with a median household income
of $31,271. Most work in the service industry, holding on-and
off-campus jobs in educational services, health care, and food
preparation. Thirty percent of housing is owner-occupied, typically
by town residents, who live with their families in single-family
dwellings. Convenience and speed dictates food choices; they often
buy ready-made meals, eat out, or order fast food. Cell phones and
the Internet is essential for school and career, as well as keeping in
touch. Rank high for participation in outdoor sports and athletic
activities.
58.3%
DORMS TO
DIPLOMAS
28.9%
COLLEGE TOWNS
Households: 8,323
Per Capita Income: $16,283
ESRI TAPESTRY SEGMENTATION AREA PROFILE*
REPRESENTING 87.2% OF HOUSEHOLDS WITHIN 1 MILE
ESRI MARKETPLACE PROFILE
RIVERFRONT CROSSING
DORMS TO DIPLOMAS
A computer is a necessity;
they prefer laptops and
use the Internet for
daily needs.
Data from October 2012
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Drank beer/ale (last 6 months) 17%
Avg. monthly cell/mobile/ PDA bill $1- $49 36%
Spend <$500 on most recent PC purchase 109%
Spent $1000- $1499 on most recent PC purchase 18%
Bought cigarettes at a convenience store
(last 30 days) 37%
Bought gas at a convenience store (last 30 days) 29%
Spent $40+ at a convenience store (last 30 days) 20%
Attended movies (last 6 months) 25%
Went to a bar/nightclub (last 12 months) 57%
Visited a theme park (last 12 months) 44%
Rented 4 DVDs (last 30 days) 41%
Purchased 3– 4 DVDs (last 30 days) 107%
Carry renter insurance 54%
MARKET POTENTIAL ANALYSIS (0-1 MILE)*
Market Potential Index (MPI) measures relative likelihood of the adults in a specified trade area
to exhibit certain consumer behavior or purchasing patterns.
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Exercise at home 2+ times per week 18%
Exercise at a club 2+ times per week 17%
Used ATM (last 12 months) 18%
Online banking (last 12 months) 30%
Fast food home delivery (last 6 months) 65%
Fast food take out/drive-thru (last 6 months) 17%
Fast food take out/walk-in (last 6 months) 31%
Owns 1 TV 85%
Purchased audio equipment (last 12 months) 56%
Purchased MP3 player (last 12 months) 28%
Spent <$1000 on domestic vacations
(last 12 months) 114%
Foreign travel in the last 3 years 17%
Spent $1000– $2999 on foreign vacations
(last 12 months) 45%
INDUSTRY GROUPS RETAIL GAP LEAKAGE FACTOR
Grocery Stores $3,047,798 9.6
General Merchandise Stores $4,436,538 17.3
Electronic Shopping & Mail-Order Houses $125,770 100
RIVERFRONT CROSSING
ESRI MARKETPLACE PROFILE
RETAIL OPPORTUNITIES (0-1 MILE)*
RETAIL GAP: Represents the difference between Retail Potential and Retail Sales.
LEAKAGE FACTOR: A positive value represents a “leakage” of retail opportunity outside the trade area.
A negative value represents a surplus of retail sales. +100 (total leakage) to -100 (total surplus)
* FULL ESRI ANALYSIS available upon request, including 3 and 5-mile radius reports.
1-MILE RADIUS STREET MAP
ESRI MARKETPLACE PROFILE
RIVERFRONT CROSSING