HomeMy WebLinkAboutRiversidePopulation: 19,113
Median Disposable
Income: $20,837
Median age of 21.9 years,
79 percent of residents are
enrolled in a college or university.
Ethnic diversity is slightly lower
in this segment than in the United
States. Three-fourths of the
employed residents work part-time in low-paying service jobs.
Forty-three percent live in dormitories on campus; the
remainder rent apartments in multi-unit buildings off campus.
Spending patterns reflect a carefree lifestyle and focus on
education. While not eating at the dining hall, they eat fast food
or convenient frozen meals. A computer is a necessity; they
prefer laptops and use the Internet for daily needs, including
communication. Most own cell phones and bank online. Get
exercise from college sports and walking around campus, enjoy
playing football, basketball, volleyball, and yoga.
Most residents aged between 18
and 34 years old and live in single-
person or shared households. One
-fourth of households are occupied
by married-couples. Focused on
their education, 59% are enrolled in college or graduate school.
Many students work part-time, with a median household income
of $31,271. Most work in the service industry, holding on-and
off-campus jobs in educational services, health care, and food
preparation. Thirty percent of housing is owner-occupied, typically
by town residents, who live with their families in single-family
dwellings. Convenience and speed dictates food choices; they often
buy ready-made meals, eat out, or order fast food. Cell phones and
the Internet is essential for school and career, as well as keeping in
touch. Rank high for participation in outdoor sports and athletic
activities.
51.3%
DORMS TO
DIPLOMAS
42.3%
COLLEGE TOWNS
Households: 7.213
Per Capita Income: $16,705
ESRI TAPESTRY SEGMENTATION AREA PROFILE*
REPRESENTING 93.6% OF HOUSEHOLDS WITHIN 1 MILE
ESRI MARKETPLACE PROFILE
RIVERSIDE
DORMS TO DIPLOMAS
A computer is a necessity;
they prefer laptops and
use the Internet for
daily needs.
Data from October 2012
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Avg. monthly cell/mobile phone/PDA bill $1-$49 36%
Spent less than $500 on most recent PC purchase 119%
Attended movies (last 6 months) 24%
Went to a bar/night club (last 12 months) 57%
Visited a theme park (last 12 months) 37%
Rented 2 DVDs (last 30 days) 60%
Purchased 3– 4 DVDs (last 30 days) 102%
Did online banking (last 12 months) 24%
Carry renter insurance 49%
Went to fast food/drive-in restaurant 14+ times
(last 6 months) 23%
MARKET POTENTIAL ANALYSIS (0-1 MILE)*
Market Potential Index (MPI) measures relative likelihood of the adults in a specified trade area
to exhibit certain consumer behavior or purchasing patterns.
RETAIL OPPORTUNITIES (0-1 MILE)*
RETAIL GAP: Represents the difference between Retail Potential and Retail Sales.
LEAKAGE FACTOR: A positive value represents a “leakage” of retail opportunity outside the trade area.
A negative value represents a surplus of retail sales. +100 (total leakage) to -100 (total surplus)
PRODUCT/CONSUMER BEHAVIOR
% OVER
U.S.
AVERAGE
Fast food home delivery (last 6 months) 62%
Fast food take out/drive-thru (last 6 months) 30%
Owns 1 TV 88%
Purchased audio equipment (last 12 months) 50%
Purchased MP3 player (last 12 months) 28%
Spent <$1000 on domestic vacations (last 12
months) 103%
Spent $1000– 2999 on foreign vacations (last 12
months) 36%
INDUSTRY GROUPS RETAIL GAP LEAKAGE FACTOR
Grocery Stores $419,946 1.3
Other General Merchandise Stores $1,063,880 18.3
RIVERSIDE
ESRI MARKETPLACE PROFILE
* FULL ESRI ANALYSIS available upon request, including 3 and 5-mile radius reports.
1-MILE RADIUS STREET MAP
RIVERSIDE
ESRI MARKETPLACE PROFILE