HomeMy WebLinkAboutTowncrestMajority aged 55 years or older.
40% are married couples with no
children living at home. Median age
is 47.6 years. Population increasing;
expected to accelerate as the Baby
Boomers mature. Approximately 90%
are white. Invest prudently in future and have a median income of
$63,682. Nearly 70% attended college. Many still working have profes-
sional and management careers, especially in education and health care
industry sectors. Value health and financial well-being. Exercise regu-
larly, take vitamins and attend sports events. Order by phone from
catalogs and use coupons.
Pride in home and community and as a result, home remodeling,
improvements, and lawn care are priorities.
Travel extensively in the U.S. and abroad.
13.1%
PROSPEROUS EMPTY
NESTERS
Population: 14,065
Median Disposable
Income: $46,031
Prefer living in older city
neighborhoods, median age 37,
and diversity is low, most of the
population is white. Half
employed in professional or
managerial positions. More than 75% of those over 25 attended
college or completed a degree program. Median household
income is $53,486. Due to older homes, many contract for lawn
maintenance and professional housekeeping services. Own
shares in investment funds and hold large life insurance policies.
Residents pursue an active, urban lifestyle and travel frequently.
Active members of their community and prefer to own and use
a laptop computer, preferably an Apple. Go online daily to
download music, buy books, airline tickets and clothes.
Live in the suburbs but prefer the
city lifestyle. Professional couples
dominate. Households without
children compromise two-thirds
of all households with a median
age of 40.5 years. Residents are prosperous with a median
income of $65,387. More educated compared to the US level.
46% employed have professional or management positions, with
above concentrations in finance, insurance, health care, technical
services and education industry sectors. Live in affluent
neighborhoods. Computer savvy, they go online daily to research
real estate, do their banking, purchase concert tickets, etc.
They use a financial planner and to maintain homes, hire
professional household cleaning services and contractors to
remodel. Residents stay fit by exercising, taking vitamins and
eating healthy. Take domestic vacations.
Most are young, startup
families, married couples with
or without children and single
parents. Approximately
two-thirds are families. Median
age is 31.1; nearly 20% are in
their 20s. Typical of younger populations, residents are more
ethnically diverse than the total US population. Median
household income is $46,275. 60% employed in professional,
management, sales or office/administrative support positions.
51% rent, 47% own their own homes. Spend most of their
discretionary income for baby and children’s products, toys,
home furnishings, cameras and video game systems.
Residents likely to go to a theme park while on vacation.
Eat at family restaurants.
46.9%
METROPOLITAN
17.2%
IN STYLE
Households: 6,138
Per Capita Income: $29,464
ESRI TAPESTRY SEGMENTATION AREA PROFILE*
REPRESENTING 91.5% OF HOUSEHOLDS WITHIN 1 MILE
ESRI MARKETPLACE PROFILE
14.3%
ASPIRING YOUNG
FAMILIES
TOWNCREST
Data from October 2012
PRODUCT/CONSUMER BEHAVIR
% OVER
U.S.
AVERAGE
Beverages (drank beer/ale in last 6 months) 15%
Digital camera (last 12 months) 23%
Cell/mobile/PDA (last 12 months) 10%
Computer ($1,500-$1,999 most recent home PC) 22%
Convenience store (last 30 days) 16%
Attended movie (last 6 months) 11%
Live theater (last 12 months) 41%
Bar/night club (last 12 months) 36%
Dined out (last 12 months) 20%
Gambled at a casino (last 12 months) 13%
Rented DVD (last 30 days) 35%
Purchased DVD (last 30 days) 23%
MARKET POTENTIAL ANALYSIS (0-1 MILE)*
Market Potential Index (MPI) measures relative likelihood of the adults in a specified trade area
to exhibit certain consumer behavior or purchasing patterns.
RETAIL OPPORTUNITIES (0-1 MILE)*
RETAIL GAP: Represents the difference between Retail Potential and Retail Sales.
LEAKAGE FACTOR: A positive value represents a “leakage” of retail opportunity outside the trade area.
A negative value represents a surplus of retail sales. +100 (total leakage) to -100 (total surplus)
PRODUCT/CONSUMER BEHAVIR
% OVER
U.S.
AVERAGE
Spent on toys/games (last 12 months $500+) 11%
Financial: Home mortgage, own stock, mutual funds, savings bonds, use full service brokerage firms, banking done on internet 11-44%
Exercise at home/club (2+ times/week) 18-35%
Home improvement/household furnishing (last 12 mo.) 12-17%
Carry renter insurance 30%
Bought book (last 12 months)/daily newspaper 15-18%
Family restaurant (last month, 5+ times)/fast food (last 6 months) 11-12%
Subscribes to cable 18%
Purchased MP3 player (last 12 months) 23%
Travel all categories (last 12 months) 9-44%
INDUSTRY GROUPS RETAIL GAP LEAKAGE FACTOR
Motor Vehicle/Parts Dealers $30,187,635 99.7
Furniture & Home Furnishings Stores $3,348,011 89.7
Electronics and Appliance Stores $2,414,471 53.2
Building Materials, Garden Equip. & Supply Dealers $3,260,018 48.1
Gasoline Stations $13,339,720 34.3
Clothing & Clothing Accessories Stores $3,461,172 42.6
Sporting Goods, Hobby, Book & Music $1,608,971 36.6
Food Services and Drinking Places $12,624,904 37.9
ESRI MARKETPLACE PROFILE
TOWNCREST
* FULL ESRI ANALYSIS available upon request, 3 - 5 mile rings.
1-MILE RADIUS STREET MAP
ESRI MARKETPLACE PROFILE
TOWNCREST