HomeMy WebLinkAboutStakeholder inputIOWA CITY DOWNTOWN AND PEDESTRIAN MALL STREETSCAPE PLAN UPDATE . DRAFT
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SECTION 3
Stakeholder Input
IOWA CITY DOWNTOWN AND PEDESTRIAN MALL STREETSCAPE PLAN UPDATE . DRAFT
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INTRODUCTION
Stakeholder input guided the project throughout the plan-
ning process. Key stakeholder groups include the steering
and technical committees, the Iowa City Downtown Dis-
trict (ICDD), Summer of the Arts (SOTA), and the Universi-
ty of Iowa. The general public offered input during three
public meetings and via the project website, inspiredown-
townic.com. Summaries of the process and what the plan-
ning team learned follow.
STEERING COMMITTEE
The project benefited from the keen interest and active
participation of a steering and technical committee. The
Committee was composed of City of Iowa City leaders,
local business leaders, and representatives from the Iowa
City Downtown District, Summer of the Arts (SOTA), and the
University of Iowa. This group met approximately twelve
times during the process to provide leadership and guide
key decision making. The steering committee helped
with the identification of goals and objectives, provided
valuable insight on the existing infrastructure concerns,
and reviewed and commented on proposed planning
improvements for each of the streetscapes as well as the
pedestrian mall.
STAKEHOLDER MEETINGS
The planning process began with a two day kick-off work-
shop and included meetings with the key stakeholder
groups: steering and technical committee, University of
Iowa representatives, downtown business leaders, and
Summer of the Arts leaders. These meetings were vital to
the information gathering phase. The ICDD, SOTA and Uni-
versity of Iowa meeting highlights are summarized in the
following sections.
IOWA CITY DOWNTOWN DISTRICT (ICDD)
During the project kick-off workshop, local business leaders
provided insight into a number of issues and opportunities
of importance. Their ‘wish list’ follows.
• Expanded event programming across Ped Mall and
during the winter months.
• Additional electrical capacity needed throughout
downtown.
• Additional water sources needed, especially through-
out the Northside Marketplace.
• Explore creative lighting opportunities across down-
town and specifically at the alleys.
• Enhanced bicycle accommodations are desired.
• Businesses expressed a strong interest in learning
about the feasibility of heated sidewalks.
• Updated wayfinding kiosks are desired.
• Business leaders suggested a memorable connection
be created along Linn Street to link the Northside
Marketplace and the Ped Mall.
• Explore policy changes particularly with signage and
outdoor cafes.
STAKEHOLDER INPUT
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The planning team met with the business stakeholders three additional times. Prior to each of the public input meetings, business stakeholders were given a preview of the material to be presented to the public. Feedback from these sessions was generally positive and the majority of the stakeholders in attendance were in support of the sug-gested planning improvements.
UNIVERSITY OF IOWA The University of Iowa has a significant physical presence throughout the Study Area. The Iowa Avenue Campus is situated between Downtown and the Northside Mar-ketplace. The University Capitol Centre, an enclosed of-fice and commercial building, is located at Clinton and Washington. Per the University of Iowa admissions repre-sentatives, ‘downtown is the selling point, it’s what makes University of Iowa different’. University of Iowa representa-tives met with the planning team to address the University / community interface. Their suggestions for the planning team follow.
• Consider ways to celebrate the advancements of Uni-versity of Iowa research through public artwork.
• Create a sense of arrival including a memorable gate-way at the Dubuque / Washington Ped Mall entry.
• Enhance the ‘Clinton Corridor,’ a student gateway and link between downtown and University housing.
• Activate blank windows and facades.
• Enhanced lighting throughout the Northside Market-place is desired.
• Consider alternative storm water management prac-tices.
• A new wayfinding program is needed.
• Enhance the Linn Street connection between Ped Mall and Northside Marketplace.
SUMMER OF THE ARTS [ SOTA ]The Mission of Summer of the Arts (SOTA) is “to bring peo-ple together in the Iowa City Area to experience and en-joy the arts”. SOTA works “to encourage and facilitate the collaborative efforts to create arts and cultural entertain-ment in the Iowa City Area”. Notable events and festivals include the Arts Festival and the Jazz Festival, which at-tract nearly 40,000 visitors per event annually. The planning team met with SOTA representatives to learn more about their needs. The summary follows.
• Additional electrical capacity is needed throughout downtown and specifically along Iowa Avenue and in the Pedestrian Mall.
• Additional water sources are needed along Iowa Av-enue and Clinton.
• More informal seating is needed at the Pedestrian Mall performance stage.
• An overhead structure to shade and define the per-formance stage at the Pedestrian Mall is desired.
STAKEHOLDER INPUT
IOWA CITY DOWNTOWN AND PEDESTRIAN MALL STREETSCAPE PLAN UPDATE . DRAFT
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PUBLIC MEETINGS
To ensure the resulting plan reflects the needs of the larger
community, the Iowa City Downtown and Pedestrian Mall
Streetscape Plan Update was developed with significant
public input. Three public input meetings were held in 2013
and were well attended with a combined attendance
approximating over four hundred participants.
Meetings were open house format with various stations
for input. Each station was led by a member of the plan-
ning team or a City representative. Attendees were able
to offer comments and suggestions in a number of ways:
via written surveys, general comment cards, hand-writ-
ten comments on the presentation boards, and by direct
communication with a planning team member. The key
discussion topics and findings for each of the three public
input meetings follow. Full summaries of each of the public
input meetings are included in the Appendix.
STAKEHOLDER INPUT | PUBLIC MEETINGS
Public input meeting #3 promotional flyer
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• Getting Around. Suggestions included wider sidewalks,
improved pedestrian safety and walkability, more des-
ignated bicycle lanes and sheltered bicycle parking,
better signage, and pedestrian enhancements along
Burlington. Enhanced bicycle accommodations
ranked as the most important transportation related
option to be addressed by the planning team. Many
attendees would like to see an improved connection
between the NSMP and the downtown core.• Sustainability. Attendees suggested recycling stations,
permeable paving, solar panels, a conversion to LED
lighting, and increased support for bicyclists, walkers
and transit riders.• Programming and Special Events. Suggestions includ-
ed trash and recycling stations, event programming
during the winter months, and more readily available
information about circulation and traffic modifica-
tions. There was repeated interest in including Linn
Street in the event and festival layout.
PUBLIC INPUT MEETING #1 . MAY 2013
Public input meeting #1 was held at the Iowa City Public
Library. Approximately 75 persons attended.
Key discussion topics
• Big Idea. If you could re-imagine the streets of down-
town Iowa City, what changes would be made? If
just one improvement/change could be made, what
would it be? What other downtowns are considered
‘memorable’ and why?
• Public Safety. Identify areas and intersections that are
‘pedestrian unfriendly’.
• Public Spaces / Pedestrian Mall. Identify favorite /
least favorite public spaces. Rank importance of pub-
lic space components.
• Streetscape Components. What components need
the most attention?
• Getting Around. How can we make downtown Iowa
City and the pedestrian mall more accessible? What
transportation options need to be addressed?
• Sustainability. How can Downtown Iowa City become
a leader in ‘sustainability’?
• Programming and Special Events. How can event ex-
periences be improved? Suggestions for other special
events.
What we learned
• Big Idea. Public input indicated strong interest in more
bicycle lanes, improved lighting and signage, im-
provements along Burlington Street including activat-
ing the blank facades and parking ramps, an inviting
and welcoming entry to the Ped Mall at Washington,
and improved surfacing of the Ped Mall.
• Public Safety. Safety-related comments and sugges-
tions addressed inadequate lighting levels at Northside
Market Place (NSMP) and at the alleys. Specific streets
and intersections described as unsafe include NSMP,
Linn Street at Iowa, Gilbert, north Ped Mall entry, Burl-
ington and the intersection with Gilbert, College.
• Public Spaces / Pedestrian Mall. Favorite public spac-
es include the Weather Dance fountain and ICPL. The
intersection of Dubuque and Washington and Black
Hawk Mini Park were the least favorite public spaces.
Family friendly opportunities, festive/seasonal lighting,
plant material, and public artwork were ranked as the
most important public space components. Benches
are desired along Linn Street between the Sr. Center
and ICPL.
• Streetscape Components. Attendees feel lighting
needs the most attention. Lighting is followed, in order,
by wayfinding and signage, plant material, site furnish-
ings, sidewalk paving, and finally, public artwork.
Approximately 75 persons attended public input
meeting #1
Voting for favorite / least favorite public spaces
in study area
STAKEHOLDER INPUT | PUBLIC MEETINGS
IOWA CITY DOWNTOWN AND PEDESTRIAN MALL STREETSCAPE PLAN UPDATE . DRAFT
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PUBLIC INPUT MEETING #2 . SEPTEMBER 2013
Public input meeting #2 was held at the Sheraton Hotel,
Amos Dean Ballroom. Approximately124 persons signed in
with overall attendance estimated at 200 participants.
Key discussion topics
• Wayfinding and Identity. Public input on alternate
wayfinding concepts. Identification of priorities.
• Streetscape Planning Concepts. Which streetscape
components are considered the most important?
What are the main safety issues associated with streets
in downtown Iowa City? What improvements would
you like to see at the alleys?
• Pedestrian Mall. Planning alternatives at Black Hawk
Mini Park, Weather Dance Fountain / Performance
space, entry options, and children’s play zone.
What we learned
• Wayfinding and Identity. Gateway features are con-
sidered the highest priority wayfinding element. Infor-
mational kiosks and banners were considered lesser
priority elements.
• Streetscape Planning Concepts. Public input indicat-
ed lighting is the most important component to ad-
dress followed by safety, identity for Iowa City, and
pedestrian comfort. The lack of bicycle lanes is consid-
ered the main safety issue associated with Iowa City
streets. Attendees would like to see improved lighting
at the alleys.
• Pedestrian Mall. Generally, the public was split over the
two Black Hawk Mini Park options. The public would
like to see the planning concepts for Black Hawk Mini
Park become more welcoming, with intimate seating
areas, a shaded performance space, and a design
that recalls and celebrates the history of the park
as a place for all people. Comments pertaining to
the Weather Dance Fountain / Performance space
ranged from requests for more flexible open space to
more organization with more fixed seating. The shad-
ed permanent stage was well received. The height of
the story walls was questioned and many expressed
concern with their height. The public feels the exist-
ing Weather Dance fountain is enough and a second
spray feature at the north entry is unnecessary. There
were many comments pertaining to the ‘unsafe brick
surfacing’ and need for a layered lighting framework.
Approximately 200 persons attended Public Input Meeting #2
STAKEHOLDER INPUT | PUBLIC MEETINGS
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PUBLIC INPUT MEETING #3 . NOVEMBER 2013
The third public input meeting was held at the Sheraton
Hotel, Amos Dean Ballroom. Approximately 60 persons
signed in with overall attendance estimated at 150.
Key discussion topics
• Streetscape Planning Concepts. Review final planning
concepts at each street. Concepts address transpor-
tation enhancements, wayfinding and lighting, sus-
tainability opportunities and other proposed improve-
ments.
• Enhanced Bicycle Accommodations. Proposed loca-
tions for designated bicycle lanes and sheltered bicy-
cle parking are mapped for input.
• Wayfinding and Signage Opportunities.
• Pedestrian Mall Planning Concepts. Planning con-
cepts for Black Hawk Mini Park and North Ped Mall En-
try, secondary destinations, feature public art piece,
and expanded play opportunities.
What we learned
• Streetscape Planning Concepts. Feedback was gen-
erally positive and the majority of the persons in atten-
dance were in support of the suggested streetscape
planning improvements. Additional improvements
and enhancements were requested for South Linn
Street.
• Enhanced Bicycle Accommodations. Attendees re-
sponded favorably to the proposed bicycle accom-
modations and would like to see how they fit within the
larger bicycle network. Brightly-painted, solid-color bi-
cycle lanes were suggested. The proposed sheltered
bike parking locations seemed appropriate. There
were requests for on-street bicycle accommodations
along Iowa Avenue and Linn Street and for bicycle
parking along North Linn. Per the public, the existing
bicycle racks are heavily used along Iowa, North Linn,
Dubuque and Washington and need to considered in
the final planning concepts.
• Wayfinding and Signage Opportunities. Wayfinding
kiosk requested at Linn and Washington. There was
mixed reaction to the banner program. Some liked
the banner program and associated flexibility, others
described the banner program as ‘small town’.
• Pedestrian Mall Planning Concepts. The EcoLAB and
smaller play space at Black Hawk Mini Park received
positive feedback. There was mixed reaction to the
proposed Video and Sound Gardens. Comments
ranged from ‘video wall may invite vandalism’ to
‘video wall will be a big draw’. The idea of a feature
public art piece at Black Hawk Mini Park was positively
received. Voting indicated a preference for an inter-
active public art piece versus a water feature or struc-
ture (obelisk or column).
Public voting on feature public art piece at Black Hawk Mini park.
STAKEHOLDER INPUT | PUBLIC MEETINGS
IOWA CITY DOWNTOWN AND PEDESTRIAN MALL STREETSCAPE PLAN UPDATE . DRAFT
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MINDMIXER
Throughout the entire planning process, the public was
able to submit ideas and provide ongoing feedback on-
line via the project website, inspiredowntownic.com. The
online forum paralleled the offline planning effort and par-
ticipants were able to vote on preferred planning com-
ments, post images, and submit suggestions to the team
during each phase of the project.
The site was launched during the information gathering
phase so the planning team could learn more about ex-
isting conditions and public sentiment regarding what’s
working and what’s not, and what components of down-
town Iowa City and the Ped Mall need the most atten-
tion. As the team prepared planning concepts, feature
topics requested public input on the varied alternatives,
transportation enhancements, bicycle accommodations,
wayfinding elements, and Black Hawk Mini Park. Public in-
put was valuable and generally, the feedback garnered
via the website complemented the offline feedback.
Total traffic reports 5,554 visits to the site. Approximately
435 persons actively participated on the website by con-
tributing ideas and comments. 51% of the participants
were female, 49% were male. Average age was 43 years.
List of sample feature topics and public response
• What kinds of play would you like to see incorporated in the downtown? Majority of respondents would like
to see a play area with options for climbing such as
earth mounds, and vegetation.
• What components of Downtown Iowa City streets-capes and public spaces need the most attention?
Sidewalks, green infrastructure, plantings.
• How can the alleys become an asset to downtown Iowa City? Add creative lighting, artwork and murals,
consider them as flexible event spaces, consolidate
dumpsters and improve paving.
• How can we make Downtown Iowa City and the Pe-destrian Mall more accessible? Participants requested
enhanced bicycle accommodations and improved
signage.
• Which two improvements do you think are MOST im-portant for Market Street? Designated bicycle lanes,
inviting arches and lighting, accent plantings and
benches.
• What are your overall thoughts and opinions about the Dubuque Street concept? Extend the Ped Mall
character from Washington to Iowa Avenue and add
wayfinding signage to announce the Northside Mar-
ketplace.
STAKEHOLDER INPUT | MINDMIXER
391 TOTAL ACTIVE PARTICIPANTS
GENDER
AVERAGE AGE
AGE RANGE
POST CODE
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STAKEHOLDER INPUT | MINDMIXER
IOWA CITY DOWNTOWN AND PEDESTRIAN MALL STREETSCAPE PLAN UPDATE . DRAFT
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Running power cords during events is problematic
Temporary generators along Iowa Avenue
Typical crowd during Friday Night Concert
STAKEHOLDER INPUT | EVENT MONITORING
EVENT MONITORING
In an effort to better understand how the downtown and
pedestrian mall is currently functioning during festivals and
events, the planning team attended three events during
the information gathering phase: the June 7-8 Arts Festival,
a Friday Night Concert on July 26, and a University of Iowa
home football game on August 31. A summary of observa-
tions and findings follow.
Arts festival summary
• During the arts festival, power is an ongoing problem
for the food vendors including a lack of consistent
power and power shortages. The running power cords
are problematic and they are heavy for volunteers.
Many of the power receptacles located in trees are
damaged.
• Exhaust and noise from the temporary generators are
unpleasant.
• The north ped mall entry is challenging, congested,
and loitering is a concern.
• The vendor tents create a tunnel-like effect along
public sidewalk. Some of the businesses owners com-
mented they “do not like the back of house along the
public sidewalk and facing the storefronts.”
• Vendors suggested phased access / set-up, specifi-
cally along Washington Street.
Friday night concert summary
The concert was well attended by users of all ages, includ-
ing children and especially families.
Pedestrian use of the alleys was noteworthy, as many used
the alleys as connections to move across Downtown.
Seating was near capacity throughout the evening, with
many attendees bringing camping chairs for placement
atop the Weather Dance Fountain Plaza. A number of
people were standing due to the lack of seating and
views to stage area.
The biggest challenge observed was created by lack of
space between the stage and the crowd. Located at the
‘crossroads’ in the Pedestrian Mall, east/west pedestrian
circulation proved challenging and awkward. Creation of
a space that minimizes circulation between the stage and
viewing area is encouraged.
The playground area is extremely popular, as well as the
benches immediately adjacent to the playground.
An absence of supporting activities and/or programming
was noted leading up to the concert. The overall pedestri-
an activity level across Downtown was quite high. Restau-
rants appeared to be busy prior to the concert.
Mobile vendors were located across the Pedestrian Mall.
Minimal activity at vendor carts was noted early in the
evening, although activity appeared to pick up as the
younger crowd started to move in around 9 pm.
Home football game summary
• The area around the vendor carts sees very high pe-
destrian volumes at 10 pm and at bar close as users
leave the bars and gather or order food from one of
the mobile vendor carts. Most depart to the east or
through the pedestrian alley adjacent to the Sheraton.
• Light levels are inadequate at the vendor cart area.
This, in part, is due to the dense tree canopies ob-
structing the light sources.
• To improve the Ped Mall image, trash and mainte-
nance service is needed during times of high pedes-
trian use.
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SUSTAINABILITY WORKSHOP
A sustainability workshop took place on July 31, 2013 at
the Iowa City Public Library. Attendees included members
from the steering and technical committee and repre-
sentatives from University of Iowa Environmental Services,
Project GREEN, Bright Green Strategy, Iowa City Climate
Advocates, and the Iowa Department of Agriculture and
Land Stewardship. Major topics included permeable pav-
ing systems, bioretention planting areas, stormwater har-
vesting, and energy-efficient lighting systems. A workshop
summary follows.
• The varied types of permeable paving systems were
discussed. As an example, the gaps between pavers
are typically smaller at pedestrian areas versus vehic-
ular areas. Permeable paving systems are considered
bicycle-friendly.
• Permeable paving system maintenance requirements
include sweeping of the aggregate back into the
gaps between pavers. A ‘no sand’ mandate occurs
during the winter months.
• Trash and debris will need to be removed from any
bioretention planting areas on a regular basis.
• Conversion to LED lighting systems across Iowa City is
considered a high priority.
• Photovoltaics could be considered at proposed shel-
tered bicycle accommodations and at transit shelters.
• A ‘green alley’ program was identified as an opportu-
nity to better integrate the alleys with the downtown
fabric and to demonstrate the City’s commitment to
sustainability.
STAKEHOLDER INPUT | SUSTAINABILITY WORKSHOP
Downtown
13 blocks
Building footprint: 983,300 ft2
Sidewalk: 768,700 ft2
Street: 426,600 ft2
Total Study Area: 2,245,900 ft2 [ 51.6 acres ]
Impervious Total: 2,178,600 ft2
Pervious Total: 67,300 ft2
Northside Marketplace3.5 blocksBuilding footprint: 167,200 ft2Sidewalk: 177,500 ft2Street: 148,500 ft2Total Study Area: 579,100 ft2 [ 13.3 acres ] Impervious Total: 493,200 ft2Pervious Total: 85,900 ft2
3% PERVIOUS
15% PERVIOUS
97% IMPERVIOUS
85% IMPERVIOUS