HomeMy WebLinkAboutICPL Presentation 2018 CMRoundtableHow we tell the
Library’s Story
KARA LOGSDEN
COMMUNITY & ACCESS SERVICES COORDINATOR
DECEMBER 5, 2018
Libraries have thousands of stories and …
… thousands of stories to share!
➢Collections
➢Programs
➢Services
➢Advocacy
➢Serendipity
“How” We Share the Story
ICPL Communications
Plan
Inventory of all venues where we
communicate with our community.
Social Media Sites Policy
& Posting Guidelines
Management of each venue and Staff
guidelines for posting.
Equity Toolkit Work “Study the ways racially diverse groups
obtain information about Library services
with the goal to improve information
delivery to identified populations.”
Public Relations Team &
Marketing Work Group
Staff make strategic decisions and plan
for how to do the work.
Telling the Library’s Story through
Social Media Posts
➢Promote collections, programs and services.
➢Cross-promote activities from partners including the City of Iowa
City, City of Literature, Downtown District and others.
➢Advocate for core issues related to the Library mission such as
Intellectual Freedom and Literacy.
➢Serendipity ☺
What is our social media reach?(Nov. 2018)
➢Facebook
➢9,000+ “likes”
What is our social media reach? (Nov. 2018)
➢Instagram
➢7,100+ followers
What is our social media reach? (Nov. 2018)
➢Twitter
➢4,600+ followers
Telling the Library’s Story through
City of Iowa City Monthly eNewsletters
The Little Window 1st Thursday Children’s Collection &
Program Information
2,700+ reach
The Windshield 2nd Thursday Bookmobile Information 2,700+ reach
Check It Out 3rd Thursday General Library
Information
2,850+reach
TBD 4th Thursday Library Collections
Information
Launches January
2019
Telling the Library’s Story through
NextDoor
➢Information about the
Library to targeted
geographic areas.
➢Primarily share
Bookmobile schedule
Information.
Telling Our Story to New Audiences
City of Iowa City Equity Toolkit
Equity Toolkit: 3 Library Committees
Library Fines & Fees: Determine if any populations are adversely affected and
denied library services due to fines and fees.
Interactions with Teens: Monitor conduct reports regarding youth and teens to
determine if racial minorities are disproportionately affected. Identify ways to
ensure fair and equal treatment.
Access to Information about Library Services: Study the ways racially diverse
groups obtain information about Library services with the goal to improve
information delivery to identified Populations.
FY19 Equity Toolkit Work –3 Questions
➢What is the impact of the proposal on determinants of equity?
➢Who is affected by the proposal?
➢What are the opportunities for action?
Equity Toolkit: Library Fines
What is the impact?
➢Accounts blocked because of fines.
➢Barrier to use of the Library.
Who is affected?
➢Heat map shows where most
accounts are blocked.
Opportunities for action?
➢Budget request to eliminate fines
on materials for children and young
adults. Cost = $52,737 per year.
➢Future look at equity impact of
fines on other collections.
Equity Toolkit: Teens
What is the impact?
➢Teens who use the Teen Center lose the
privilege of using the Teen Center after
behavior issues.
Who is affected?
➢We are gathering data to determine who uses
the Teen Center, types of behavior issues, and
who struggles with use expectations.
Opportunities for action?
➢Review of policies and procedures.
➢Staff training.
➢Relationship building with teens and parents.
Equity Toolkit: Info about the Library
What is the impact?
➢Traditional venues of sharing information do not
always reach racially diverse residents.
Who is affected?
➢New Iowans.
➢People new to the community.
➢People who get information from other venues.
Opportunities for action?
➢Formal and informal networks developed to reach a
wider audience.
➢More translated information about the Library.
➢Budget request to translate the Library’s webpage.
Translations of Library Handouts
How to Get a Library Card
Sharing Information about the Library
➢We need your help!
➢Which venues do you recommend to share Library information?
Questions