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Iowa City Target Market Tables 2019
METHODOLOGY TARGET MARKET TABLES — Appendices One and Two — An Analysis of Residential Market Potential The South District Study Area The City of Iowa City, Johnson County, Iowa May, 2019 Conducted by ZIMMERMAN/VOLK ASSOCIATES, INC. P.O. Box 4907 Clinton, New Jersey 08809 ZIMMERMAN/VOLK ASSOCIATES, INC. Post Office Box 4907 Clinton, New Jersey 08809 908 735-6336 info@ZVA.cc • www.ZVA.cc Residential Market Analysis Across the Urban-to-Rural Transect STUDY CONTENTS Methodology: An Analysis of Residential Market Potential South District Study Area 1 Delineation of the Draw Areas (Migration Analysis) 2 Migration Methodology 5 2019 Target Market Classification of City and County Households 5 Residential Target Market Methodology 7 Determination of the Average Annual Potential Market for the City of Iowa City (Mobility Analysis) 9 Determination of the Average Annual Potential Market for the South District Study Area 11 Target Market Data 15 Household Classification Methodology 16 Appendix One and Two Tables 17 Assumptions and Limitations Rights and Study Ownership o ZIMMERMAN/VOLK ASSOCIATES, INC. Post Office Box 4907 Clinton, New Jersey 08809 908 735-6336 info@ZVA.cc • www.ZVA.cc Residential Market Analysis Across the Urban-to-Rural Transect METHODOLOGY AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 The technical analysis to determine the market potential for new housing units that could be developed within the South District Study Area, the City of Iowa City, Johnson County, Iowa included: • Determination of the draw areas for new and existing housing units within the Iowa City, based on historical settlement patterns, the most recently available county-to- county migration data from the Internal Revenue Service, and incorporating additional data from the most recent American Community Survey for Iowa City, as well as other market dynamics; • The depth and breadth of the potential housing market by tenure (rental and ownership) and by type (multi-family and single-family attached and detached units); • The composition of the potential housing market by lifestage (empty-nesters/retirees, traditional and non-traditional families, younger singles/couples); and • The incomes and financial capabilities of the potential housing market (income distribution based on HUD’s 2018 income limits for below 30 percent AMI, between 30 and 60 percent AMI, between 60 and 80 percent AMI, between 80 and 100 percent AMI, and above 100 percent AMI). The Study Area includes land both in the City of Iowa City and Johnson County, and is roughly encompassed by the Iowa River to the west and Route 6 to the north and east. METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 2 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. DELINEATION OF THE DRAW AREAS (MIGRATION ANALYSIS)— Analysis of migration, mobility, demographic and lifestyle characteristics of households currently living within defined draw areas is integral to the determination of the depth and breadth of the potential market for new housing within the City of Iowa City and the South District Study Area. Taxpayer migration data obtained from the Internal Revenue Service provide the framework for the delineation of the draw areas—the principal counties of origin for households that are likely to move to Johnson County. These data are maintained at the county and “county equivalent” level by the Internal Revenue Service and provide a clear representation of mobility patterns. The IRS household migration data have been supplemented by population migration and mobility data for Iowa City from the most recent American Community Survey. Historically, American households, more than any other nation’s, have been extraordinarily mobile. In general, household mobility is higher in urban areas; a greater percentage of renters move than owners; and a greater percentage of younger households move than older households. Nationally, one lingering consequence of the Great Recession (officially December, 2007 through June, 2009) has been a considerable reduction in national mobility. According to the American Community Survey, which measures population mobility, Iowa City—where 29.5 percent of the city’s population either moved within or to the city between 2016 and 2017—has a mobility rate more than double the national average of just under 14 percent. Appendix One, Tables 1 and 2. Migration Trends Analysis of Johnson County migration and mobility patterns from 2011 through 2015—the most recent data available from the Internal Revenue Service—shows that, with the exception of 2014, household in-migration held fairly steady, ranging between 4,100 and 4,200; in 2014 the number of in-migrating households dropped to 2,940. Linn County, located directly to the north of Johnson County, accounted for between 11.2 and 12.6 percent of household migration into Johnson; Polk County to the west, home of the City of Des Moines, represented between 3.1 and 4.2 percent; and METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 3 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. Cook County, Illinois, approximately 235 miles to the east, made up between 3.8 and 5.6 percent. No other county consistently represented more than four percent of household migration into Johnson County. (Reference Appendix One, Table 1.) The number of households moving out of the county peaked in 2015, with 5,265 out-migrating households, following the five-year low of 2,755 out-migrating households in 2014. Approximately 12.5 to 14.7 percent of out-migrating Johnson County households moved to Linn County; between 4.6 and 5.6 percent moved to Polk County; and between four and 4.7 percent moved to Cook County, Illinois. The net migration numbers—the difference between households moving into the county and those moving out—show that, with the exception of 2014, when Johnson County gained 185 households, the county consistently lost households every year over the study period. The highest net loss was 1,095 households in 2015, the most recent year of migration data. NOTE: Although net migration provides insights into a county’s historical ability to attract or retain households compared to other locations, it is those households likely to move into a county (gross in-migration) that represent that county’s external market potential. Based on county migration data, then, and supplemented by American Community Survey data for the City of Iowa City, the draw areas have been determined as follows: • The local draw area, covering households who live in the City of Iowa City. • The county draw area, covering households who live in the balance of Johnson County. • The regional draw area, covering households with the potential to move to Iowa City from Linn and Polk Counties, Iowa, and Cook County, in Illinois. • The national draw area, covering households with the potential to move to Iowa City from all other U.S. cities and counties. METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 4 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. Five-year annual average estimates of population mobility within or to the South District Study Area indicate that approximately just under 41 percent of the population that moved into a dwelling unit in the District moved from within the city itself. Another 8.5 percent moved from elsewhere in Johnson County. Approximately 23.4 percent of movers are estimated to have arrived from another Iowa county, and just over 27 percent of movers originated from elsewhere in the United States. (Reference Appendix One, Table 2.) Zimmerman/Volk Associate’s Mobility Distribution Index provides contextual indicators of migration to compare geographical units inside common borders. In-migrating population on a gross scale tends toward distributions among inner geographies that roughly equal their share of housing units to the total (an Index of 100 is equivalent to an exactly proportional share). On a local scale, variances on this tendency can illuminate insights into different locations within common borders such as districts inside a city. For instance, the Downtown District’s Inter-County Mobility Distribution Index overwhelmingly attracts more households from outside the city than other areas, due to the presence of the University of Iowa and resulting guaranteed household turnover. The Central District proved to be the most attractive area for households moving within the city, likely due to its attractive housing, central location, and close proximity to Downtown. According to the Mobility Distribution Index, the South District consistently captured a smaller share of total mobility than its existing share of Iowa City households would indicate. However, 2013 through 2015, the South District performed well among movers from Johnson County as well as movers from outside Johnson County. The South District consistently drew fewer households from within Iowa City, but performed relatively better in this regard than the Southeast District, the Northeast District, and the North/North Corridor Districts. The previous housing tenure of movers among population originating in Iowa City and Johnson County moving to the South District ranged between 13.8 and 33 percent owners over the study period. Among population originating elsewhere in Iowa, the ownership of previous residence percentage ranged between 7.9 percent in 2014 and 22.2 percent in 2016. The previous ownership METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 5 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. percentage of the population moving from the balance of the United States fluctuated between 6.9 percent and 31.4 percent. The median age of movers by draw area to the South District showed that the predominant cohort of movers across all draw areas were the Millennials. The median age of movers originating in Iowa City and Johnson County was either 27 or 28 in all years of the study period. Movers from the balance of Iowa tended to be even younger, except in 2016 when the median was nearly 30 years of age. Median ages for movers to the South District originating in the balance of the United States tended to be older than 30 at the start of the study period, falling to age 25 in 2016 and 2017. The median reported income of movers by draw area to the South District remained low throughout the study period. Migration Methodology: County-to-county migration is based on the year-to-year changes in the addresses shown on the population of returns from the Internal Revenue Service Individual Master File system. Data on migration patterns by county, or county equivalent, for the entire United States, include inflows and outflows. The data include the number of returns (which can be used to approximate the number of households), and the median and average incomes reported on the returns. American Community Survey data are also used to clarify migration and mobility patterns for geographic units smaller than the county level. 2019 TARGET MARKET CLASSIFICATION OF CITY AND COUNTY HOUSEHOLDS— Demographic and geo-demographic data obtained from Claritas, Inc. provide the framework for the categorization of households, not only by lifestage and demographic characteristics, but also by lifestyle preferences and socio-economic factors. An appendix containing detailed descriptions of each of these target market groups is provided along with the study. METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 6 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. The three main lifestages are: • Younger singles and couples, largely one- and two-person households with the head of household typically aged between 20 and 35, comprised now mainly of the very large Millennial generation, who were born between 1977 and 1996. The housing and lifestyle choices of the Millennials have had, and will continue to have a profound effect on the nation as a whole and cities in particular. The leading edge of iGen, the next generation following the Millennials, is now 23 years old and are just beginning to have an impact on this lifestage’s housing preferences. • Families, comprising both “traditional” families (married couples with one or more children) and “non-traditional” families (a wide range of family households, from a single parent with one or more children, an adult caring for younger siblings, a grandparent with custody of grandchildren, to an unrelated, same-sex couple with children), primarily Generation X, born between 1965 and 1976. However, as the leading edge Millennials enter their late 30s and early 40s, they have begun to have children, thus moving into the family lifestage. • Empty nesters and retirees, largely one- and two-person households with the head of household typically aged over 50, primarily encompassing the Baby Boom generation, born between 1946 and 1964, as well as earlier generations. As with the Millennials, as it ages the Boomer generation will continue its significant impact on the nation’s housing. Appendix One, Tables 3 and 4. Target Market Classification— According to Claritas, Inc., an estimated 31,240 households live in Iowa City in 2019 (reference Appendix One, Table 3). Median income in the city is estimated at $46,000, approximately 26 percent below the national median of $62,300. The median reported value of owner-occupied dwelling units in the city is estimated at $225,400, just 1.5 percent above the national median of $222,100. (The median is the midpoint at which half of the households have higher incomes or home values, and half have lower incomes or lower home values.) METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 7 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. As characterized by lifestage, in 2019 over 56 percent of the city’s households are younger singles and couples (represented in 10 of Zimmerman/Volk Associates’ target market groups). Approximately 30.7 percent of the city’s households are traditional and non-traditional families (in 16 target market groups), and the remaining 12.6 percent are empty nesters and retirees (in 17 target market groups). Claritas estimates that 61,775 households currently live in Johnson County (reference Appendix One, Table 4). Median income in the county is estimated at $63,800, nearly 28 percent above the city median and 2.4 percent higher than the national median. The median reported value of owner- occupied dwelling units in the county is an estimated $248,200, 10 percent above that of the city and nearly twelve percent more than the national median. As characterized by lifestage, 45.5 percent of the county’s households are traditional and non- traditional families, another 38.7 percent are younger singles and couples, and the remaining 15.8 percent are empty nesters and retirees. Residential Target Market Methodology: The proprietary residential target market methodology, invented by Zimmerman/Volk Associates in 1988 and continually refined, is an analytical technique, using the PRIZM household clustering system, that establishes the optimum market position for residential development of any property— from a specific site to an entire political jurisdiction—through cluster analysis of households living within designated draw areas. In contrast to conventional supply/demand analysis—which is based on supply-side dynamics and baseline demographic projections—the residential target market analysis establishes the optimum market position derived from the housing and lifestyle preferences of households in the draw area and within the framework of the local housing market context. Because it is based on detailed and location-specific household data, the residential target market methodology can establish the optimum market position even in locations where no closely- comparable properties exist. METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 8 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. In residential target market methodology, clusters of households (usually between 10 and 15) are grouped according to a variety of significant “predictable variables,” ranging from basic demographic characteristics, such as income qualification and age, to less-frequently considered attributes known as “behaviors,” such as mobility rates, lifestage, and lifestyle patterns. Mobility rates detail how frequently a household moves from one dwelling unit to another. Lifestage denotes what stage of life the household is in, from initial household formation (typically when a young person moves out of his or her parents’ household into his or her own dwelling unit), through family formation (typically, marriage and children), empty-nesting (after the last adult child has left the household), to retirement (typically, no longer employed). Lifestyle patterns reflect the ways households choose to live, e.g.—an urban lifestyle includes residing in a dwelling unit in a town, most likely high-density, and implies the ability to walk to more activities and locations than a suburban lifestyle, which is most likely lower-density and typically requires an automobile to access non-residential locations. Zimmerman/Volk Associates has refined the analysis of these household clusters through the correlation of more than 500 data points related to housing preferences and consumer and lifestyle characteristics. As a result of this process, Zimmerman/Volk Associates has categorized the housing and neighborhood propensities of 68 target market groups, the most affluent of which can afford the most expensive new ownership units and the least affluent are candidates for the least expensive existing rental apartments; a sizable percentage of the latter group require some form of housing assistance. Once the draw areas for a property have been defined, then—through field investigation, analysis of historical migration and development trends, and employment and commutation patterns—the households within those areas are quantified using the residential target market methodology. The potential market for new dwelling units is then determined by the correlation of a number of METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 9 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. factors—including, but not limited to: household mobility rates; incomes; lifestyle characteristics and housing preferences; the location of the study area; and the current housing market context. DETERMINATION OF THE AVERAGE ANNUAL POTENTIAL MARKET FOR THE CITY OF IOWA CITY (MOBILITY ANALYSIS)— The mobility tables, individually and in summaries, indicate the annual average number and type of households that have the potential to move within or to the City of Iowa City each year over the next five years. The total number of households with the potential to move from each county is derived from historical migration trends; the number of households from each group is calculated from each group’s mobility rate. Appendix One, Table 5. Internal Mobility (Households Moving within Iowa City)— Zimmerman/Volk Associates integrates U.S. Bureau of the Census data from the American Community Survey with data from Claritas Inc. to determine the number of households in each target market group that will move from one residence to another within a specific area or jurisdiction in a given year (internal mobility). Based on this analysis, Zimmerman/Volk Associates has determined that an annual average of 5,425 households living in Iowa City have the potential to move from one residence to another—rental or ownership, new or resale—within the city each year over the next five years. Over 79 percent of these households are likely to be younger singles and couples (in 10 target market groups); 16 percent are likely to be traditional and non-traditional families (in 15 market groups); and the remaining 4.6 percent are likely to be empty nesters and retirees (in 12 market groups). Appendix One, Table 6. External Mobility (Households Moving to the City of Iowa City from the Balance of Johnson County)— The same sources of data are used to determine the number of households in each target market group that will move from one area to another within the same county. METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 10 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. The analysis shows that an annual average of 620 households currently living in the balance of Johnson County have the potential to move from a residence elsewhere in the county to a residence in Iowa City each year over the next five years. Over 60 percent of these households are likely to be traditional and non-traditional families (in 17 market groups); another 34 percent are likely to be younger singles and couples (in 12 groups); and the remaining 5.6 percent are likely to be empty nesters and retirees (in five groups). Appendix One, Tables 7 and 8; Appendix Two, Tables 1 through 3. External Mobility (Households Moving to the City of Iowa City from Outside Johnson County)— These tables determine the average annual number of households in each target market group living in Linn and Polk Counties, Iowa, Cook County, Illinois, and the balance of the United States that are likely to move to the City of Iowa City each year over the next five years (through a correlation of Claritas data, U.S. Bureau of the Census data, and the Internal Revenue Service and American Community Survey migration and mobility data). Appendix One, Table 9. Average Annual Market Potential for the City of Iowa City— This table summarizes Appendix One, Tables 5 through 8. The numbers in the Total column on page one of this table indicate the depth and breadth of the potential market for new and existing dwelling units in Iowa City each year over the next five years originating from households living in the designated draw areas. An annual average of 8,575 households have the potential to move within or to the city each year over the next five years. Younger singles and couples are likely to account for nearly two-thirds of the annual potential market (in 17 of Zimmerman/Volk Associates’ target market groups); another 25.3 percent are likely to be traditional and non-traditional families (in 25 market groups); and 9.1 percent are likely to be empty nesters and retirees (in 26 groups). METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 11 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. As derived from the migration and mobility analyses, then, the distribution of the draw areas as a percentage of the annual potential market for new and existing housing units in the City of Iowa City is shown on the following table: Annual Average Market Potential by Draw Area The City of Iowa City, Johnson County, Iowa City of Iowa City: 63.3% Balance of Johnson County: 7.2% Regional Draw Area: 5.9% Balance of the U.S.: 23.6% Total: 100.0% SOURCE: Zimmerman/Volk Associates, Inc., 2019. DETERMINATION OF THE AVERAGE ANNUAL POTENTIAL MARKET FOR THE SOUTH DISTRICT STUDY AREA— The average annual potential market for new housing units that could be developed within the South District Study Area includes the same draw areas as for the city as a whole. Zimmerman/Volk Associates uses U.S. Bureau of the Census data, combined with Claritas data, to determine which target market groups, as well as how many households within each group, are likely to move to the South District Study Area each year over the next five years. Appendix One, Tables 10 through 16. Average Annual Market Potential for the South District Study Area— As determined by the target market methodology, then, an annual average of 2,120 of the 8,575 households that represent the average annual market for new and existing housing units in the City of Iowa City are a market for new housing units of any kind located in the South District Study Area. Just over 38 percent of these households are likely to be traditional and non-traditional families (in 20 target market groups); 35.8 percent are likely to be younger singles and couples (in nine groups); and the remaining 25.9 percent are likely to be empty nesters and retirees (in 19 groups). (Reference Appendix One, Table 10.) The distribution of the draw areas as a percentage of the potential market for new housing units that could be developed in the South District Study Area is shown on the table following this page: METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 12 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. Annual Average Market Potential by Draw Area The South District Study Area The City of Iowa City, Johnson County, Iowa City of Iowa City: 49.3% Balance of Johnson County: 9.4% Regional Draw Area: 8.3% Balance of the U.S.: 33.0% Total: 100.0% SOURCE: Zimmerman/Volk Associates, Inc., 2019. The annual average of 2,120 draw area households that have the potential to move to new housing units in the South District Study Area each year over the next five years have been categorized by tenure propensities to determine renter/owner ratios. Just over 44 percent of these households (939 households) comprise the average annual potential market for new rental housing in the Study Area. The remaining 55.7 percent (1,181 households) comprise the average annual potential market for new for-sale (ownership) housing units. (Reference Appendix One, Table 11.) The income limits in Iowa City by household size and percent of median family income, based on the Iowa City, IA HUD Metro FMR Area median family income (AMI), which, as determined by the U.S. Department of Housing and Urban Development (HUD) in 2019, is $96,000 for a family of four, are shown on the following table: Fiscal Year 2019 Income Limits The City of Iowa City, Johnson County, Iowa NUMBER OF PERSONS EXTREMELY LOW* VERY LOW LOW IN HOUSEHOLD 30% OF MEDIAN 50% OF MEDIAN 80% OF MEDIAN One $20,100 $33,500 $52,850 Two $23,000 $38,300 $60,400 Three $25,850 $43,100 $67,950 Four $28,700 $47,850 $75,500 Five $31,000 $51,700 $81,550 Six $34,590 $55,550 $87,600 Seven $39,010 $59,350 $93,650 Eight $43,430 $63,200 $99,700 SOURCE: U.S. Department of Housing and Urban Development. Using these income limits, the 939 renter households have been grouped by income as shown on the table following this page (reference Appendix One, Table 12). METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 13 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. Renter Households By Income Band The South District Study Area The City of Iowa City, Johnson County, Iowa NUMBER OF INCOME BAND HOUSEHOLDS PERCENTAGE Below 30% AMI 248 26.4% 30% to 50% AMI 220 23.4% 50% to 80% AMI 115 12.2% 80% to 100% AMI 94 10.1% Above 100% AMI 262 27.9% Total: 939 100.0% SOURCE: Zimmerman/Volk Associates, Inc., 2019. Of the 1,181 households that comprise the average annual potential market for new for-sale (ownership) housing units, 17.3 percent (204 households) represent the market for new multi-family for-sale units (condominium/cooperative lofts/apartments); 23.2 percent (274 households) make up the market for new single-family attached for-sale units (duplexes, quadriplexes, rowhouses, townhouses); and the remaining 59.5 percent (703 households) comprise the market for new single- family detached for-sale units (single-family houses) (reference Appendix One, Table 13). These 1,181 households have also been grouped by income, as detailed on the following table (reference Appendix One, Table 14): Owner Households By Income Band The South District Study Area The City of Iowa City, Johnson County, Iowa NUMBER OF INCOME BAND HOUSEHOLDS PERCENTAGE Below 30% AMI 241 20.4% 30% to 50% AMI 261 22.1% 50% to 80% AMI 137 11.6% 80% to 100% AMI 114 9.7% Above 100% AMI 428 36.2% Total: 1,181 100.0% SOURCE: Zimmerman/Volk Associates, Inc., 2019. METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 14 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. As noted above, of the 1,181 potential owner households, 204 households (17.3 percent) comprise the market for multi-family for-sale units (condominium/cooperative lofts/apartments) and have also been grouped by income as shown on the following table (reference Appendix One, Table 15): Multi-Family Owner Households By Income Band The South District Study Area The City of Iowa City, Johnson County, Iowa NUMBER OF INCOME BAND HOUSEHOLDS PERCENTAGE Below 30% AMI 46 22.5% 30% to 50% AMI 50 24.5% 50% to 80% AMI 21 10.3% 80% to 100% AMI 16 7.8% Above 100% AMI 71 34.8% Total: 204 100.0% SOURCE: Zimmerman/Volk Associates, Inc., 2019. Of the 1,181 potential owner households, 274 households (23.2 percent) comprise the market for single-family attached for-sale units (duplexes, quadriplexes, rowhouses, townhouses) and have also been grouped by income as shown on the following table (reference Appendix One, Table 16): Single-Family Attached Owner Households By Income Band The South District Study Area The City of Iowa City, Johnson County, Iowa NUMBER OF INCOME BAND HOUSEHOLDS PERCENTAGE Below 30% AMI 63 23.0% 30% to 50% AMI 64 23.4% 50% to 80% AMI 32 11.7% 80% to 100% AMI 24 8.8% Above 100% AMI 91 33.1% Total: 274 100.0% SOURCE: Zimmerman/Volk Associates, Inc., 2019. Of the 1,181 potential owner households, 703 households (59.5 percent) comprise the market for single-family detached for-sale units (detached houses) and have also been grouped by income, as detailed on the table following this page (reference Appendix One, Table 17). METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 15 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. Single-Family Detached Owner Households By Income Band The South District Study Area The City of Iowa City, Johnson County, Iowa NUMBER OF INCOME BAND HOUSEHOLDS PERCENTAGE Below 30% AMI 132 18.8% 30% to 50% AMI 147 20.9% 50% to 80% AMI 84 11.9% 80% to 100% AMI 74 10.5% Above 100% AMI 266 37.9% Total: 703 100.0% SOURCE: Zimmerman/Volk Associates, Inc., 2019. —Target Market Data— Target market data are based on the PRIZM household clustering system developed by Claritas, Inc., and modified and augmented by Zimmerman/Volk Associates as the basis for its proprietary residential target market methodology. Target market data provides number of households by cluster aggregated into the three main demographic categories—empty nesters and retirees; traditional and non-traditional families; and younger singles and couples. Zimmerman/Volk Associates’ target market classifications are updated annually to reflect the slow, but relentless change in the composition of American households. Because of the nature of geo- demographic segmentation, a change in household classification is directly correlated with a change in geography, i.e.—a move from one neighborhood condition to another. However, these changes of classification can also reflect an alteration in one or more of three additional basic characteristics: • Age; • Household composition; and/or • Economic status. Age, of course, is the most predictable, and easily-defined of these changes. Household composition has also been relatively easy to define; recently, with the growth of non-traditional households, however, definitions of a family have had to be expanded and parsed into more highly-refined METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL Page 16 South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 ZIMMERMAN/VOLK ASSOCIATES, INC. segments. Economic status remains clearly defined through measures of annual income and household wealth. A change in classification is rarely induced by a change in just one of the four basic characteristics. This is one reason that the target household categories are so highly refined: they take in multiple characteristics. Even so, there are some rough equivalents in household types as they move from one neighborhood condition to another. There is, for example, a correlation between Full-Nest Suburbanites and Full-Nest Exurbanites; if a Full-Nest Suburbanite household moves to the exurbs, they become a Full-Nest Exurbanite household, if the move is not accompanied by a significant change in socio-economic status. In contrast, if a Full-Nest Suburbanite household moves within the metropolitan suburbs, and also improves their socio-economic standing, that household would likely be characterized as Nouveau Money or Corporate Establishment. Household Classification Methodology: Household classifications were originally based on the PRIZM geo-demographic segmentation system that was established by Claritas in 1974 and then replaced by PRIZM NE clustering system in 2005. The PRIZM PREMIER system now in place was updated in 2016 to include 68 household groups, each ranging between one and two and a half million households. The revised household classifications are based on PRIZM which was developed through unique classification and regression trees delineating 68 specific clusters of American households. The system is now accurate to the individual household level, adding self-reported and list-based household data to geo-demographic information. The process applies hundreds of demographic variables to nearly 10,000 “behaviors.” Over the past 31 years, Zimmerman/Volk Associates has augmented the PRIZM cluster systems for use within the company’s proprietary residential target market methodology specific to housing and neighborhood preferences, with additional algorithms, correlation with geo-coded consumer data, aggregation of clusters by broad household definition, and unique cluster names. o METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 Appendix One Tables o NOTE: All numbers have been rounded to the nearest five. SOURCE: Internal Revenue Service; Zimmerman/Volk Associates, Inc. Appendix One, Table 1 Page 1 of 3 Gross Annual Household In-Migration Johnson County, Iowa 2011, 2012, 2013, 2014, 2015 . . . . . 2011 . . . . . . . . . . 2012 . . . . . . . . . . 2013 . . . . . . . . . . 2014 . . . . . . . . . . 2015 . . . . . County of Origin Number Share Number Share Number Share Number Share Number Share Linn 505 12.3% 525 12.4% 460 11.2% 360 12.2% 525 12.6% Polk 155 3.8% 155 3.7% 145 3.5% 90 3.1% 175 4.2% Cook, IL 170 4.1% 200 4.7% 165 4.0% 165 5.6% 160 3.8% Washington 140 3.4% 145 3.4% 150 3.7% 100 3.4% 150 3.6% Scott 110 2.7% 125 3.0% 110 2.7% 100 3.4% 140 3.4% Muscatine 120 2.9% 140 3.3% 115 2.8% 100 3.4% 120 2.9% Black Hawk 80 2.0% 90 2.1% 75 1.8% 55 1.9% 100 2.4% Iowa 80 2.0% 80 1.9% 75 1.8% 50 1.7% 80 1.9% Cedar 85 2.1% 105 2.5% 85 2.1% 65 2.2% 75 1.8% Dubuque 45 1.1% 40 0.9% 50 1.2% 45 1.5% 60 1.4% Des Moines 40 1.0% 35 0.8% 20 0.5% 25 0.9% 55 1.3% Story 55 1.3% 45 1.1% 50 1.2% 35 1.2% 35 0.8% Hennepin, MN 40 1.0% 40 0.9% 35 0.9% 25 0.9% 35 0.8% Los Angeles, CA 85 2.1% 20 0.5% 25 0.6% 30 1.0% 35 0.8% DuPage, IL 10 0.2% 25 0.6% 25 0.6% 25 0.9% 35 0.8% Maricopa, AZ 30 0.7% 40 0.9% 25 0.6% 0 0.0% 30 0.7% Henry 30 0.7% 35 0.8% 30 0.7% 35 1.2% 30 0.7% Rock Island, IL 25 0.6% 35 0.8% 30 0.7% 35 1.2% 30 0.7% Dallas 25 0.6% 25 0.6% 30 0.7% 25 0.9% 30 0.7% Louisa 20 0.5% 25 0.6% 20 0.5% 0 0.0% 30 0.7% San Diego, CA 25 0.6% 15 0.4% 0 0.0% 0 0.0% 25 0.6% Benton 25 0.6% 25 0.6% 30 0.7% 0 0.0% 25 0.6% Douglas, NE 30 0.7% 20 0.5% 0 0.0% 0 0.0% 25 0.6% Ramsey, MN 20 0.5% 15 0.4% 20 0.5% 0 0.0% 25 0.6% Harris, TX 20 0.5% 20 0.5% 0 0.0% 0 0.0% 20 0.5% Wapello 20 0.5% 15 0.4% 25 0.6% 0 0.0% 20 0.5% Clinton 20 0.5% 35 0.8% 25 0.6% 0 0.0% 20 0.5% Jones 15 0.4% 10 0.2% 0 0.0% 0 0.0% 20 0.5% Marshall 15 0.4% 20 0.5% 0 0.0% 0 0.0% 20 0.5% All Other Counties 2,060 50.2% 2,125 50.2% 2,285 55.7% 1,575 53.6% 2,040 48.9% Total In-Migration: 4,100 100.0% 4,230 100.0% 4,105 100.0% 2,940 100.0% 4,170 100.0% NOTE: All numbers have been rounded to the nearest five. SOURCE: Internal Revenue Service; Zimmerman/Volk Associates, Inc. Appendix One, Table 1 Page 2 of 3 Gross Annual Household Out-Migration Johnson County, Iowa 2011, 2012, 2013, 2014, 2015 . . . . . 2011 . . . . . . . . . . 2012 . . . . . . . . . . 2013 . . . . . . . . . . 2014 . . . . . . . . . . 2015 . . . . . Destination County Number Share Number Share Number Share Number Share Number Share Linn 560 12.5% 655 13.7% 625 13.6% 405 14.7% 710 13.5% Polk 205 4.6% 235 4.9% 255 5.6% 145 5.3% 240 4.6% Cook, IL 200 4.5% 225 4.7% 185 4.0% 125 4.5% 230 4.4% Washington 120 2.7% 180 3.8% 150 3.3% 90 3.3% 160 3.0% Scott 125 2.8% 120 2.5% 115 2.5% 75 2.7% 95 1.8% Muscatine 90 2.0% 60 1.3% 95 2.1% 70 2.5% 95 1.8% Black Hawk 50 1.1% 55 1.1% 65 1.4% 45 1.6% 65 1.2% Iowa 85 1.9% 95 2.0% 75 1.6% 40 1.5% 85 1.6% Cedar 85 1.9% 95 2.0% 95 2.1% 50 1.8% 85 1.6% Dubuque 40 0.9% 30 0.6% 40 0.9% 0 0.0% 50 0.9% Des Moines 30 0.7% 20 0.4% 20 0.4% 0 0.0% 25 0.5% Story 45 1.0% 40 0.8% 30 0.7% 30 1.1% 40 0.8% Hennepin, MN 60 1.3% 70 1.5% 65 1.4% 45 1.6% 80 1.5% Los Angeles, CA 25 0.6% 30 0.6% 35 0.8% 0 0.0% 40 0.8% DuPage, IL 35 0.8% 35 0.7% 30 0.7% 35 1.3% 40 0.8% Maricopa, AZ 60 1.3% 60 1.3% 45 1.0% 20 0.7% 45 0.9% Henry 25 0.6% 15 0.3% 30 0.7% 0 0.0% 30 0.6% Rock Island, IL 20 0.4% 30 0.6% 25 0.5% 0 0.0% 0 0.0% Dallas 40 0.9% 40 0.8% 45 1.0% 30 1.1% 80 1.5% Louisa 20 0.4% 20 0.4% 20 0.4% 0 0.0% 0 0.0% San Diego, CA 25 0.6% 30 0.6% 0 0.0% 0 0.0% 30 0.6% Benton 30 0.7% 30 0.6% 30 0.7% 20 0.7% 25 0.5% Douglas, NE 20 0.4% 35 0.7% 35 0.8% 0 0.0% 35 0.7% Ramsey, MN 20 0.4% 25 0.5% 25 0.5% 0 0.0% 30 0.6% Harris, TX 30 0.7% 45 0.9% 20 0.4% 0 0.0% 25 0.5% Wapello 20 0.4% 10 0.2% 0 0.0% 0 0.0% 0 0.0% Clinton 15 0.3% 25 0.5% 0 0.0% 0 0.0% 0 0.0% Jones 20 0.4% 30 0.6% 0 0.0% 0 0.0% 0 0.0% Marshall 10 0.2% 0 0.0% 0 0.0% 0 0.0% 0 0.0% All Other Counties 2,355 52.7% 2,450 51.1% 2,430 53.0% 1,530 55.5% 2,925 55.6% Total Out-Migration: 4,465 100.0% 4,790 100.0% 4,585 100.0% 2,755 100.0% 5,265 100.0% NOTE: All numbers have been rounded to the nearest five. SOURCE: Internal Revenue Service; Zimmerman/Volk Associates, Inc. Appendix One, Table 1 Page 3 of 3 Net Annual Household Migration Johnson County, Iowa 2011, 2012, 2013, 2014, 2015 . . . . . 2011 . . . . . . . . . . 2012 . . . . . . . . . . 2013 . . . . . . . . . . 2014 . . . . . . . . . . 2015 . . . . . County Number Number Number Number Number Linn -55 -130 -165 -45 -185 Polk -50 -80 -110 -55 -65 Cook, IL -30 -25 -20 40 -70 Washington 20 -35 0 10 -10 Scott -15 5 -5 25 45 Muscatine 30 80 20 30 25 Black Hawk 30 35 10 10 35 Iowa -5 -15 0 10 -5 Cedar 0 10 -10 15 -10 Dubuque 5 10 10 45 10 Des Moines 10 15 0 25 30 Story 10 5 20 5 -5 Hennepin, MN -20 -30 -30 -20 -45 Los Angeles, CA 60 -10 -10 30 -5 DuPage, IL -25 -10 -5 -10 -5 Maricopa, AZ -30 -20 -20 -20 -15 Henry 5 20 0 35 0 Rock Island, IL 5 5 5 35 30 Dallas -15 -15 -15 -5 -50 Louisa 0 5 0 0 30 San Diego, CA 0 -15 0 0 -5 Benton -5 -5 0 -20 0 Douglas, NE 10 -15 -35 0 -10 Ramsey, MN 0 -10 -5 0 -5 Harris, TX -10 -25 -20 0 -5 Wapello 0 5 25 0 20 Clinton 5 10 25 0 20 Jones -5 -20 0 0 20 Marshall 5 20 0 0 20 All Other Counties -295 -325 -145 45 -885 Total Net Migration:-365 -560 -480 185 -1,095 SOURCE: Internal Revenue Service; American Community Survey 1-Year, 5-Year Estimates; Zimmerman/Volk Associates, Inc. Appendix One, Table 2 Page 1 of 2 Estimated Annual Average Population In-Migration By Origin Within/To The South District Between 2013 and 2017 Iowa City, Balance of Johnson County, Balance of Iowa Counties, and Balance of U.S. and Abroad Iowa Balance of Balance of Balance City Johnson County Iowa of U.S.Total Mover Origin 990 207 570 665 2,432 Percent Share 40.71%8.51%23.44%27.34%100% 74.41 Five-Year Annual Average Aggregated Mobility Distribution Index South District, Iowa City, Johnson County, Iowa 2013 2014 2015 2016 2017 Intra-City MDI 67.73 62.08 59.45 66.29 65.36 Balance of Intra-County MDI 100.53 92.26 118.12 79.29 80.20 Inter-County MDI 104.69 95.29 86.21 91.03 68.99 Aggregated Mobility Distribution Index 84.14 70.31 62.66 78.02 76.91 Tenure of Previous Residence by Ownership Percentage of Movers by Draw Area South District, Iowa City, Johnson County, Iowa 2013 2014 2015 2016 2017 Johnson County 26.2%18.2%13.8%16.1%33.0% Balance of Iowa 14.6%7.9%10.3%22.2%17.4% Balance of United States 6.9%17.4%9.1%13.2%31.4% Median Age of Movers Aged 18 And Over by Draw Area South District, Iowa City, Johnsons County, Iowa 2013 2014 2015 2016 2017 Johnson County 27.7 28.1 27.6 27.7 27.7 Balance of Iowa 24 23.6 24.9 29.9 26.5 Balance of United States 30.3 31 27 25.7 25.4 Estimated Median Income (Excluding Benefits) of Movers by Draw Area South District, Iowa City, Johnson County, Iowa 2013 2014 2015 2016 2017 Johnson County $25,555 $26,732 $19,575 $15,667 $20,718 Percent Over $50,000 9.6%12.9%6.8%1.6%11.2% Balance of Iowa $8,558 $7,969 $13,214 $13,499 $27,331 Percent Over $50,000 2.0%1.5%3.1%11.8%8.0% Balance of United States $21,155 $18,702 $17,926 $18,834 $19,851 Percent Over $50,000 13.5%5.1%4.0%3.4%5.6% SOURCE: Internal Revenue Service; American Community Survey 1-Year, 5-Year Estimates; Zimmerman/Volk Associates, Inc. Appendix One, Table 2 Page 2 of 2 Demographic And Mobility Summary South District, Iowa City, Johnson County, Iowa 2013 2014 2015 2016 2017 Estimated Population 8,709 8,977 9,258 9,356 9,499 Estimated Occupied Households 3,861 3,762 3,862 3,870 3,850 Estimated Median Income $46,937 $46,143 $46,638 $47,189 $47,319 Estimated Median Home Value: Owned Homes $126,523 $125,085 $119,144 $131,148 $147,525 Percent Ownership 57.1%57.1%55.3%52.9%55.3% Total Iowa City Households 29,941 29,824 28,675 30,431 30,418 District Share of City 12.90%12.61%13.47%12.72%12.66% Share of Intra-City Migration 8.62%8.05%7.83%8.80%8.71% Share of Intra-County (Balance) In-Migration 12.79%11.96% 15.56%10.53%10.68% Share of Inter-County In-Migration 13.32%12.35%11.36% 12.09%9.19% 2017 Mobility Distribution Index Ranked By Market Size Iowa City, Johnson County, Iowa Total Population Balance of Geography 1 Year and over Intra-City Intra-County Inter-County Aggregated Central District 17,563 215.57 81.80 78.46 160.07 Southwest District 11,545 73.07 173.46 71.62 95.20 Northwest District 10,090 64.60 85.93 107.65 100.40 South District 9,499 65.36 80.20 68.99 76.91 Southeast District 6,905 39.89 54.62 62.62 50.38 North/North Corridor District 5,552 38.38 121.32 79.83 62.93 Northeast District 4,430 32.78 85.53 37.89 38.86 Downtown District 4,037 146.25 67.04 257.70 198.38 South Central District 1,670 1.61 216.02 55.79 44.70 Appendix One, Table 3 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. 2019 Household Classification by Market Groups City of Iowa, Johnson County, Iowa Household Type/Estimated Estimated Geographic Designation Number Share Empty Nesters & Retirees 3,930 12.6% Metropolitan Cities 0 0.0% Small Cities/Satellite Cities 1,370 4.4% Metropolitan Suburbs 1,840 5.9% Town & Country/Exurbs 720 2.3% Traditional & Non-Traditional Families 9,585 30.7% Metropolitan Cities 0 0.0% Small Cities/Satellite Cities 3,225 10.3% Metropolitan Suburbs 4,560 14.6% Town & Country/Exurbs 1,800 5.8% Younger Singles & Couples 17,725 56.7% Metropolitan Cities 0 0.0% Small Cities/Satellite Cities 9,395 30.1% Metropolitan Suburbs 7,055 22.6% Town & Country/Exurbs 1,275 4.1% Total: 31,240 100.0% 2019 Estimated Median Income: $46,000 2019 Estimated National Median Income: $62,300 2019 Estimated Median Home Value: $225,400 2019 Estimated National Median Home Value: $222,100 Appendix One, Table 3 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. 2019 Household Classification by Market Groups City of Iowa, Johnson County, Iowa Estimated Estimated Number Share Estimated Estimated Empty Nesters Median Median & Retirees 3,930 12.6%Income Home Value Metropolitan Cities The Social Register 0 0.0% Urban Establishment 0 0.0% Multi-Ethnic Empty Nesters 0 0.0% Cosmopolitan Couples 0 0.0% Subtotal:0 0.0% Small Cities/Satellite Cities Second City Establishment 305 1.0% $66,700 $261,400 Blue-Collar Retirees 875 2.8% $41,000 $136,500 Middle-Class Move-Downs 20 0.1% $39,400 $152,800 Hometown Seniors 55 0.2% $28,000 $91,800 Second City Seniors 115 0.4% $23,200 $135,400 Subtotal:1,370 4.4% Metropolitan Suburbs The One Percenters 50 0.2% $125,700 $650,500 Old Money 20 0.1% $122,100 $784,000 Affluent Empty Nesters 120 0.4% $94,700 $457,300 Suburban Establishment 895 2.9% $86,600 $339,000 Mainstream Empty Nesters 475 1.5% $55,100 $184,600 Middle-American Retirees 280 0.9% $53,900 $185,900 Subtotal:1,840 5.9% Town & Country/Exurbs Small-Town Patriarchs 60 0.2% $95,700 $455,100 Pillars of the Community 165 0.5% $73,100 $248,300 New Empty Nesters 0 0.0% Traditional Couples 70 0.2% $70,300 $287,100 RV Retirees 0 0.0% Country Couples 10 0.0% $53,500 $184,400 Hometown Retirees 0 0.0% Heartland Retirees 0 0.0% Village Elders 135 0.4% $36,800 $147,300 Small-Town Seniors 280 0.9% $35,400 $127,700 Back Country Seniors 0 0.0% Subtotal:720 2.3% Appendix One, Table 3 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. 2019 Household Classification by Market Groups City of Iowa, Johnson County, Iowa Estimated Estimated Number Share Estimated Estimated Traditional &Median Median Non-Traditional Families 9,585 30.7%Income Home Value Metropolitan Cities e-Type Families 0 0.0% Multi-Cultural Families 0 0.0% Inner-City Families 0 0.0% Single-Parent Families 0 0.0% Subtotal:0 0.0% Small Cities/Satellite Cities Unibox Transferees 2,800 9.0%$80,700 $313,500 Multi-Ethnic Families 0 0.0% Uptown Families 250 0.8%$53,500 $179,500 In-Town Families 0 0.0% New American Strivers 175 0.6%$32,100 $143,500 Subtotal:3,225 10.3% Metropolitan Suburbs Corporate Establishment 80 0.3%$132,600 $490,300 Nouveau Money 375 1.2%$100,100 $365,600 Button-Down Families 1,580 5.1%$83,700 $326,200 Fiber-Optic Families 1,290 4.1%$80,300 $243,000 Late-Nest Suburbanites 735 2.4%$64,500 $291,000 Full-Nest Suburbanites 375 1.2%$61,100 $268,800 Kids 'r' Us 125 0.4%$59,100 $182,700 Subtotal:4,560 14.6% Town & Country/Exurbs Ex-Urban Elite 610 2.0%$99,700 $375,100 New Town Families 665 2.1%$75,700 $233,700 Full-Nest Exurbanites 0 0.0% Rural Families 0 0.0% Traditional Families 5 0.0%$58,700 $190,900 Small-Town Families 65 0.2%$58,800 $237,600 Four-by-Four Families 20 0.1%$54,400 $175,400 Rustic Families 0 0.0% Hometown Families 435 1.4%$37,700 $146,200 Subtotal:1,800 5.8% Appendix One, Table 3 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. 2019 Household Classification by Market Groups City of Iowa, Johnson County, Iowa Estimated Estimated Number Share Estimated Estimated Younger Median Median Singles & Couples 17,725 56.7%Income Home Value Metropolitan Cities New Power Couples 0 0.0% New Bohemians 0 0.0% Cosmopolitan Elite 0 0.0% Downtown Couples 0 0.0% Downtown Proud 0 0.0% Subtotal:0 0.0% Small Cities/Satellite Cities The VIPs 570 1.8% $59,700 $299,100 Small-City Singles 690 2.2% $32,600 $98,600 Twentysomethings 7,250 23.2% $30,000 $191,000 Second-City Strivers 610 2.0% $29,700 $160,600 Multi-Ethnic Singles 275 0.9% $19,800 $92,400 Subtotal:9,395 30.1% Metropolitan Suburbs Fast-Track Professionals 285 0.9% $59,900 $330,800 Suburban Achievers 2,960 9.5% $40,500 $138,500 Suburban Strivers 3,810 12.2% $36,500 $166,000 Subtotal:7,055 22.6% Town & Country/Exurbs Hometown Sweethearts 990 3.2% $39,600 $133,500 Blue-Collar Traditionalists 0 0.0% Rural Couples 0 0.0% Rural Strivers 285 0.9% $23,200 $95,800 Subtotal:1,275 4.1% Appendix One, Table 4 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. 2019 Household Classification by Market Groups Johnson County, Iowa Household Type/Estimated Estimated Geographic Designation Number Share Empty Nesters & Retirees 9,735 15.8% Metropolitan Cities 0 0.0% Small Cities/Satellite Cities 1,735 2.8% Metropolitan Suburbs 2,825 4.6% Town & Country/Exurbs 5,175 8.4% Traditional & Non-Traditional Families 28,110 45.5% Metropolitan Cities 0 0.0% Small Cities/Satellite Cities 4,095 6.6% Metropolitan Suburbs 7,290 11.8% Town & Country/Exurbs 16,725 27.1% Younger Singles & Couples 23,930 38.7% Metropolitan Cities 0 0.0% Small Cities/Satellite Cities 11,200 18.1% Metropolitan Suburbs 8,765 14.2% Town & Country/Exurbs 3,965 6.4% Total: 61,775 100.0% 2019 Estimated Median Income: $63,800 2019 Estimated National Median Income: $62,300 2019 Estimated Median Home Value: $248,200 2019 Estimated National Median Home Value: $222,100 Appendix One, Table 4 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. 2019 Household Classification by Market Groups Johnson County, Iowa Estimated Estimated Number Share Estimated Estimated Empty Nesters Median Median & Retirees 9,735 15.8%Income Home Value Metropolitan Cities The Social Register 0 0.0% Urban Establishment 0 0.0% Multi-Ethnic Empty Nesters 0 0.0% Cosmopolitan Couples 0 0.0% Subtotal:0 0.0% Small Cities/Satellite Cities Second City Establishment 330 0.5%$66,700 $263,200 Blue-Collar Retirees 1,040 1.7%$48,400 $137,500 Middle-Class Move-Downs 50 0.1%$46,800 $154,100 Hometown Seniors 70 0.1%$28,000 $92,400 Second City Seniors 245 0.4%$29,700 $136,700 Subtotal:1,735 2.8% Metropolitan Suburbs The One Percenters 325 0.5%$148,700 $655,700 Old Money 105 0.2%$147,000 $793,000 Affluent Empty Nesters 260 0.4%$112,600 $461,000 Suburban Establishment 1,215 2.0%$102,200 $341,300 Mainstream Empty Nesters 515 0.8%$55,100 $185,600 Middle-American Retirees 405 0.7%$63,800 $187,000 Subtotal:2,825 4.6% Town & Country/Exurbs Small-Town Patriarchs 535 0.9%$115,400 $458,900 Pillars of the Community 325 0.5%$87,100 $249,800 New Empty Nesters 2,350 3.8%$89,300 $368,000 Traditional Couples 175 0.3%$84,600 $289,100 RV Retirees 100 0.2%$69,000 $194,200 Country Couples 80 0.1%$63,300 $185,600 Hometown Retirees 230 0.4%$54,600 $149,400 Heartland Retirees 320 0.5%$53,200 $181,900 Village Elders 280 0.5%$44,400 $148,400 Small-Town Seniors 580 0.9%$43,100 $128,800 Back Country Seniors 200 0.3%$39,700 $115,600 Subtotal:5,175 8.4% Appendix One, Table 4 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. 2019 Household Classification by Market Groups Johnson County, Iowa Estimated Estimated Number Share Estimated Estimated Traditional &Median Median Non-Traditional Families 28,110 45.5%Income Home Value Metropolitan Cities e-Type Families 0 0.0% Multi-Cultural Families 0 0.0% Inner-City Families 0 0.0% Single-Parent Families 0 0.0% Subtotal:0 0.0% Small Cities/Satellite Cities Unibox Transferees 3,310 5.4%$93,700 $315,900 Multi-Ethnic Families 0 0.0% Uptown Families 480 0.8%$62,900 $180,600 In-Town Families 5 0.0%$41,500 $114,600 New American Strivers 300 0.5%$38,900 $144,700 Subtotal:4,095 6.6% Metropolitan Suburbs Corporate Establishment 550 0.9%$150,800 $493,200 Nouveau Money 1,215 2.0%$116,200 $367,800 Button-Down Families 1,895 3.1%$97,300 $328,800 Fiber-Optic Families 1,445 2.3%$91,700 $244,400 Late-Nest Suburbanites 1,380 2.2%$77,400 $292,700 Full-Nest Suburbanites 670 1.1%$72,900 $270,600 Kids 'r' Us 135 0.2%$59,100 $183,600 Subtotal:7,290 11.8% Town & Country/Exurbs Ex-Urban Elite 3,540 5.7%$117,500 $377,400 New Town Families 2,350 3.8%$88,800 $235,200 Full-Nest Exurbanites 3,975 6.4%$89,200 $286,200 Rural Families 880 1.4%$68,800 $180,400 Traditional Families 250 0.4%$69,200 $192,000 Small-Town Families 2,550 4.1%$69,600 $239,400 Four-by-Four Families 175 0.3%$64,200 $176,500 Rustic Families 1,205 2.0%$54,400 $144,500 Hometown Families 1,800 2.9%$44,700 $147,100 Subtotal:16,725 27.1% Appendix One, Table 4 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. 2019 Household Classification by Market Groups Johnson County, Iowa Estimated Estimated Number Share Estimated Estimated Younger Median Median Singles & Couples 23,930 38.7%Income Home Value Metropolitan Cities New Power Couples 0 0.0% New Bohemians 0 0.0% Cosmopolitan Elite 0 0.0% Downtown Couples 0 0.0% Downtown Proud 0 0.0% Subtotal:0 0.0% Small Cities/Satellite Cities The VIPs 1,000 1.6%$70,400 $301,600 Small-City Singles 810 1.3%$39,800 $99,100 Twentysomethings 8,110 13.1%$36,900 $192,300 Second-City Strivers 875 1.4%$36,200 $161,800 Multi-Ethnic Singles 405 0.7%$24,200 $93,000 Subtotal:11,200 18.1% Metropolitan Suburbs Fast-Track Professionals 440 0.7%$69,900 $333,700 Suburban Achievers 3,455 5.6%$47,600 $139,300 Suburban Strivers 4,870 7.9%$43,700 $167,100 Subtotal:8,765 14.2% Town & Country/Exurbs Hometown Sweethearts 2,715 4.4%$47,000 $134,600 Blue-Collar Traditionalists 295 0.5%$44,600 $119,900 Rural Couples 380 0.6%$35,300 $95,500 Rural Strivers 575 0.9%$29,300 $96,500 Subtotal:3,965 6.4% Appendix One, Table 5 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move Within Iowa City Each Year Over The Next Five Years Iowa City, Johnson County, Iowa Household Type/Estimated Share of Geographic Designation Number Potential Potential Empty Nesters & Retirees 3,930 250 4.6% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 1,370 90 1.7% Metropolitan Suburbs 1,840 105 1.9% Town & Country/Exurbs 720 55 1.0% Traditional & Non-Traditional Families 9,585 870 16.0% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 3,225 350 6.5% Metropolitan Suburbs 4,560 290 5.3% Town & Country/Exurbs 1,800 230 4.2% Younger Singles & Couples 17,725 4,305 79.4% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 9,395 2,835 52.3% Metropolitan Suburbs 7,055 1,340 24.7% Town & Country/Exurbs 1,275 130 2.4% Total:31,240 5,425 100.0% Appendix One, Table 5 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move Within Iowa City Each Year Over The Next Five Years Iowa City, Johnson County, Iowa Estimated Share of Number Potential Potential Empty Nesters & Retirees 3,930 250 4.6% Metropolitan Cities The Social Register 0 0 0.0% Urban Establishment 0 0 0.0% Multi-Ethnic Empty Nesters 0 0 0.0% Cosmopolitan Couples 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities Second City Establishment 305 10 0.2% Blue-Collar Retirees 875 65 1.2% Middle-Class Move-Downs 20 0 0.0% Hometown Seniors 55 0 0.0% Second City Seniors 115 15 0.3% Subtotal:1,370 90 1.7% Metropolitan Suburbs The One Percenters 50 0 0.0% Old Money 20 0 0.0% Affluent Empty Nesters 120 5 0.1% Suburban Establishment 895 40 0.7% Mainstream Empty Nesters 475 45 0.8% Middle-American Retirees 280 15 0.3% Subtotal:1,840 105 1.9% Town & Country/Exurbs Small-Town Patriarchs 60 5 0.1% Pillars of the Community 165 10 0.2% New Empty Nesters 0 0 0.0% Traditional Couples 70 5 0.1% RV Retirees 0 0 0.0% Country Couples 10 0 0.0% Hometown Retirees 0 0 0.0% Heartland Retirees 0 0 0.0% Village Elders 135 10 0.2% Small-Town Seniors 280 25 0.5% Back Country Seniors 0 0 0.0% Subtotal:720 55 1.0% Appendix One, Table 5 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move Within Iowa City Each Year Over The Next Five Years Iowa City, Johnson County, Iowa Estimated Share of Number Potential Potential Traditional & Non-Traditional Families 9,585 870 16.0% Metropolitan Cities e-Type Families 0 0 0.0% Multi-Cultural Families 0 0 0.0% Inner-City Families 0 0 0.0% Single-Parent Families 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities Unibox Transferees 2,800 280 5.2% Multi-Ethnic Families 0 0 0.0% Uptown Families 250 35 0.6% In-Town Families 0 0 0.0% New American Strivers 175 35 0.6% Subtotal:3,225 350 6.5% Metropolitan Suburbs Corporate Establishment 80 5 0.1% Nouveau Money 375 20 0.4% Button-Down Families 1,580 85 1.6% Fiber-Optic Families 1,290 50 0.9% Late-Nest Suburbanites 735 85 1.6% Full-Nest Suburbanites 375 30 0.6% Kids 'r' Us 125 15 0.3% Subtotal:4,560 290 5.3% Town & Country/Exurbs Ex-Urban Elite 610 50 0.9% New Town Families 665 60 1.1% Full-Nest Exurbanites 0 0 0.0% Rural Families 0 0 0.0% Traditional Families 5 0 0.0% Small-Town Families 65 10 0.2% Four-by-Four Families 20 5 0.1% Rustic Families 0 0 0.0% Hometown Families 435 105 1.9% Subtotal:1,800 230 4.2% Appendix One, Table 5 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move Within Iowa City Each Year Over The Next Five Years Iowa City, Johnson County, Iowa Estimated Share of Number Potential Potential Younger Singles & Couples 17,725 4,305 79.4% Metropolitan Cities New Power Couples 0 0 0.0% New Bohemians 0 0 0.0% Cosmopolitan Elite 0 0 0.0% Downtown Couples 0 0 0.0% Downtown Proud 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities The VIPs 570 110 2.0% Small-City Singles 690 120 2.2% Twentysomethings 7,250 2,395 44.1% Second-City Strivers 610 150 2.8% Multi-Ethnic Singles 275 60 1.1% Subtotal:9,395 2,835 52.3% Metropolitan Suburbs Fast-Track Professionals 285 85 1.6% Suburban Achievers 2,960 205 3.8% Suburban Strivers 3,810 1,050 19.4% Subtotal:7,055 1,340 24.7% Town & Country/Exurbs Hometown Sweethearts 990 60 1.1% Blue-Collar Traditionalists 0 0 0.0% Rural Couples 0 0 0.0% Rural Strivers 285 70 1.3% Subtotal:1,275 130 2.4% Appendix One, Table 6 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Balance of Johnson County, Iowa Household Type/Estimated Share of Geographic Designation Number Potential Potential Empty Nesters & Retirees 5,805 35 5.6% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 365 5 0.8% Metropolitan Suburbs 985 5 0.8% Town & Country/Exurbs 4,455 25 4.0% Traditional & Non-Traditional Families 18,525 375 60.5% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 870 20 3.2% Metropolitan Suburbs 2,730 40 6.5% Town & Country/Exurbs 14,925 315 50.8% Younger Singles & Couples 6,205 210 33.9% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 1,805 85 13.7% Metropolitan Suburbs 1,710 70 11.3% Town & Country/Exurbs 2,690 55 8.9% Total Balance of County:30,535 620 100.0% Appendix One, Table 6 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Balance of Johnson County, Iowa Estimated Share of Number Potential Potential Empty Nesters & Retirees 5,805 35 5.6% Metropolitan Cities The Social Register 0 0 0.0% Urban Establishment 0 0 0.0% Multi-Ethnic Empty Nesters 0 0 0.0% Cosmopolitan Couples 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities Second City Establishment 25 0 0.0% Blue-Collar Retirees 165 0 0.0% Middle-Class Move-Downs 30 0 0.0% Hometown Seniors 15 0 0.0% Second City Seniors 130 5 0.8% Subtotal:365 5 0.8% Metropolitan Suburbs The One Percenters 275 0 0.0% Old Money 85 0 0.0% Affluent Empty Nesters 140 0 0.0% Suburban Establishment 320 5 0.8% Mainstream Empty Nesters 40 0 0.0% Middle-American Retirees 125 0 0.0% Subtotal:985 5 0.8% Town & Country/Exurbs Small-Town Patriarchs 475 5 0.8% Pillars of the Community 160 0 0.0% New Empty Nesters 2,350 15 2.4% Traditional Couples 105 0 0.0% RV Retirees 100 0 0.0% Country Couples 70 0 0.0% Hometown Retirees 230 0 0.0% Heartland Retirees 320 0 0.0% Village Elders 145 0 0.0% Small-Town Seniors 300 5 0.8% Back Country Seniors 200 0 0.0% Subtotal:4,455 25 4.0% Appendix One, Table 6 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Balance of Johnson County, Iowa Estimated Share of Number Potential Potential Traditional & Non-Traditional Families 18,525 375 60.5% Metropolitan Cities e-Type Families 0 0 0.0% Multi-Cultural Families 0 0 0.0% Inner-City Families 0 0 0.0% Single-Parent Families 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities Unibox Transferees 510 10 1.6% Multi-Ethnic Families 0 0 0.0% Uptown Families 230 5 0.8% In-Town Families 5 0 0.0% New American Strivers 125 5 0.8% Subtotal:870 20 3.2% Metropolitan Suburbs Corporate Establishment 470 5 0.8% Nouveau Money 840 10 1.6% Button-Down Families 315 5 0.8% Fiber-Optic Families 155 0 0.0% Late-Nest Suburbanites 645 15 2.4% Full-Nest Suburbanites 295 5 0.8% Kids 'r' Us 10 0 0.0% Subtotal:2,730 40 6.5% Town & Country/Exurbs Ex-Urban Elite 2,930 40 6.5% New Town Families 1,685 30 4.8% Full-Nest Exurbanites 3,975 60 9.7% Rural Families 880 10 1.6% Traditional Families 245 5 0.8% Small-Town Families 2,485 80 12.9% Four-by-Four Families 155 5 0.8% Rustic Families 1,205 25 4.0% Hometown Families 1,365 60 9.7% Subtotal:14,925 315 50.8% Appendix One, Table 6 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Balance of Johnson County, Iowa Estimated Share of Number Potential Potential Younger Singles & Couples 6,205 210 33.9% Metropolitan Cities New Power Couples 0 0 0.0% New Bohemians 0 0 0.0% Cosmopolitan Elite 0 0 0.0% Downtown Couples 0 0 0.0% Downtown Proud 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities The VIPs 430 15 2.4% Small-City Singles 120 5 0.8% Twentysomethings 860 50 8.1% Second-City Strivers 265 10 1.6% Multi-Ethnic Singles 130 5 0.8% Subtotal:1,805 85 13.7% Metropolitan Suburbs Fast-Track Professionals 155 10 1.6% Suburban Achievers 495 5 0.8% Suburban Strivers 1,060 55 8.9% Subtotal:1,710 70 11.3% Town & Country/Exurbs Hometown Sweethearts 1,725 20 3.2% Blue-Collar Traditionalists 295 10 1.6% Rural Couples 380 10 1.6% Rural Strivers 290 15 2.4% Subtotal:2,690 55 8.9% Appendix One, Table 7 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Summary: Appendix Two, Tables 1 Through 3 Linn County, Iowa, Polk County, Iowa, Cook County, Illinois Household Type/Linn Polk Cook Geographic Designation County County County Total Empty Nesters & Retirees 40 10 20 70 Metropolitan Cities 0 0 20 20 Small Cities/Satellite Cities 10 5 0 15 Metropolitan Suburbs 30 5 0 35 Town & Country/Exurbs 0 0 0 0 Traditional & Non-Traditional Families 120 35 35 190 Metropolitan Cities 0 0 20 20 Small Cities/Satellite Cities 30 15 10 55 Metropolitan Suburbs 45 10 5 60 Town & Country/Exurbs 45 10 0 55 Younger Singles & Couples 140 45 60 245 Metropolitan Cities 0 0 55 55 Small Cities/Satellite Cities 80 25 0 105 Metropolitan Suburbs 50 20 5 75 Town & Country/Exurbs 10 0 0 10 Total:300 90 115 505 Percent:59.4%17.8%22.8%100.0% Appendix One, Table 7 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Summary: Appendix Two, Tables 1 Through 3 Linn County, Iowa, Polk County, Iowa, Cook County, Illinois Linn Polk Cook County County County Total Empty Nesters & Retirees 40 10 20 70 Metropolitan Cities The Social Register 0 0 0 0 Urban Establishment 0 0 5 5 Multi-Ethnic Empty Nesters 0 0 5 5 Cosmopolitan Couples 0 0 10 10 Subtotal:0 0 20 20 Small Cities/Satellite Cities Second City Establishment 0 0 0 0 Blue-Collar Retirees 5 0 0 5 Middle-Class Move-Downs 0 0 0 0 Hometown Seniors 0 0 0 0 Second City Seniors 5 5 0 10 Subtotal:10 5 0 15 Metropolitan Suburbs The One Percenters 0 0 0 0 Old Money 0 0 0 0 Affluent Empty Nesters 0 0 0 0 Suburban Establishment 5 0 0 5 Mainstream Empty Nesters 15 5 0 20 Middle-American Retirees 10 0 0 10 Subtotal:30 5 0 35 Town & Country/Exurbs Small-Town Patriarchs 0 0 0 0 Pillars of the Community 0 0 0 0 New Empty Nesters 0 0 0 0 Traditional Couples 0 0 0 0 RV Retirees 0 0 0 0 Country Couples 0 0 0 0 Hometown Retirees 0 0 0 0 Heartland Retirees 0 0 0 0 Village Elders 0 0 0 0 Small-Town Seniors 0 0 0 0 Back Country Seniors 0 0 0 0 Subtotal:0 0 0 0 Appendix One, Table 7 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Summary: Appendix Two, Tables 1 Through 3 Linn County, Iowa, Polk County, Iowa, Cook County, Illinois Linn Polk Cook County County County Total Traditional & Non-Traditional Families 120 35 35 190 Metropolitan Cities e-Type Families 0 0 5 5 Multi-Cultural Families 0 0 0 0 Inner-City Families 0 0 5 5 Single-Parent Families 0 0 10 10 Subtotal:0 0 20 20 Small Cities/Satellite Cities Unibox Transferees 0 0 0 0 Multi-Ethnic Families 0 0 5 5 Uptown Families 20 5 5 30 In-Town Families 0 5 0 5 New American Strivers 10 5 0 15 Subtotal:30 15 10 55 Metropolitan Suburbs Corporate Establishment 5 0 0 5 Nouveau Money 5 0 0 5 Button-Down Families 5 0 5 10 Fiber-Optic Families 5 0 0 5 Late-Nest Suburbanites 10 5 0 15 Full-Nest Suburbanites 5 0 0 5 Kids 'r' Us 10 5 0 15 Subtotal:45 10 5 60 Town & Country/Exurbs Ex-Urban Elite 5 5 0 10 New Town Families 5 0 0 5 Full-Nest Exurbanites 10 0 0 10 Rural Families 5 0 0 5 Traditional Families 0 0 0 0 Small-Town Families 10 5 0 15 Four-by-Four Families 0 0 0 0 Rustic Families 5 0 0 5 Hometown Families 5 0 0 5 Subtotal:45 10 0 55 Appendix One, Table 7 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Summary: Appendix Two, Tables 1 Through 3 Linn County, Iowa, Polk County, Iowa, Cook County, Illinois Linn Polk Cook County County County Total Younger Singles & Couples 140 45 60 245 Metropolitan Cities New Power Couples 0 0 5 5 New Bohemians 0 0 25 25 Cosmopolitan Elite 0 0 0 0 Downtown Couples 0 0 10 10 Downtown Proud 0 0 15 15 Subtotal:0 0 55 55 Small Cities/Satellite Cities The VIPs 10 5 0 15 Small-City Singles 30 5 0 35 Twentysomethings 20 10 0 30 Second-City Strivers 15 5 0 20 Multi-Ethnic Singles 5 0 0 5 Subtotal:80 25 0 105 Metropolitan Suburbs Fast-Track Professionals 5 5 0 10 Suburban Achievers 10 5 0 15 Suburban Strivers 35 10 5 50 Subtotal:50 20 5 75 Town & Country/Exurbs Hometown Sweethearts 5 0 0 5 Blue-Collar Traditionalists 0 0 0 0 Rural Couples 0 0 0 0 Rural Strivers 5 0 0 5 Subtotal:10 0 0 10 Appendix One, Table 8 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Balance of the United States Household Type/Share of Geographic Designation Potential Potential Empty Nesters & Retirees 425 21.0% Metropolitan Cities 75 3.7% Small Cities/Satellite Cities 75 3.7% Metropolitan Suburbs 95 4.7% Town & Country/Exurbs 180 8.9% Traditional & Non-Traditional Families 735 36.3% Metropolitan Cities 70 3.5% Small Cities/Satellite Cities 180 8.9% Metropolitan Suburbs 145 7.2% Town & Country/Exurbs 340 16.8% Younger Singles & Couples 865 42.7% Metropolitan Cities 240 11.9% Small Cities/Satellite Cities 285 14.1% Metropolitan Suburbs 170 8.4% Town & Country/Exurbs 170 8.4% Total:2,025 100.0% Appendix One, Table 8 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Balance of the United States Share of Potential Potential Empty Nesters & Retirees 425 21.0% Metropolitan Cities The Social Register 5 0.2% Urban Establishment 25 1.2% Multi-Ethnic Empty Nesters 15 0.7% Cosmopolitan Couples 30 1.5% Subtotal:75 3.7% Small Cities/Satellite Cities Second City Establishment 10 0.5% Blue-Collar Retirees 25 1.2% Middle-Class Move-Downs 10 0.5% Hometown Seniors 5 0.2% Second City Seniors 25 1.2% Subtotal:75 3.7% Metropolitan Suburbs The One Percenters 10 0.5% Old Money 5 0.2% Affluent Empty Nesters 10 0.5% Suburban Establishment 20 1.0% Mainstream Empty Nesters 25 1.2% Middle-American Retirees 25 1.2% Subtotal:95 4.7% Town & Country/Exurbs Small-Town Patriarchs 15 0.7% Pillars of the Community 10 0.5% New Empty Nesters 15 0.7% Traditional Couples 10 0.5% RV Retirees 10 0.5% Country Couples 15 0.7% Hometown Retirees 10 0.5% Heartland Retirees 10 0.5% Village Elders 15 0.7% Small-Town Seniors 35 1.7% Back Country Seniors 35 1.7% Subtotal:180 8.9% Appendix One, Table 8 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Balance of the United States Share of Potential Potential Traditional & Non-Traditional Families 735 36.3% Metropolitan Cities e-Type Families 10 0.5% Multi-Cultural Families 5 0.2% Inner-City Families 20 1.0% Single-Parent Families 35 1.7% Subtotal:70 3.5% Small Cities/Satellite Cities Unibox Transferees 20 1.0% Multi-Ethnic Families 30 1.5% Uptown Families 40 2.0% In-Town Families 30 1.5% New American Strivers 60 3.0% Subtotal:180 8.9% Metropolitan Suburbs Corporate Establishment 15 0.7% Nouveau Money 15 0.7% Button-Down Families 25 1.2% Fiber-Optic Families 10 0.5% Late-Nest Suburbanites 30 1.5% Full-Nest Suburbanites 20 1.0% Kids 'r' Us 30 1.5% Subtotal:145 7.2% Town & Country/Exurbs Ex-Urban Elite 35 1.7% New Town Families 20 1.0% Full-Nest Exurbanites 30 1.5% Rural Families 30 1.5% Traditional Families 15 0.7% Small-Town Families 55 2.7% Four-by-Four Families 30 1.5% Rustic Families 80 4.0% Hometown Families 45 2.2% Subtotal:340 16.8% Appendix One, Table 8 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Balance of the United States Share of Potential Potential Younger Singles & Couples 865 42.7% Metropolitan Cities New Power Couples 10 0.5% New Bohemians 90 4.4% Cosmopolitan Elite 10 0.5% Downtown Couples 50 2.5% Downtown Proud 80 4.0% Subtotal:240 11.9% Small Cities/Satellite Cities The VIPs 55 2.7% Small-City Singles 45 2.2% Twentysomethings 95 4.7% Second-City Strivers 50 2.5% Multi-Ethnic Singles 40 2.0% Subtotal:285 14.1% Metropolitan Suburbs Fast-Track Professionals 55 2.7% Suburban Achievers 20 1.0% Suburban Strivers 95 4.7% Subtotal:170 8.4% Town & Country/Exurbs Hometown Sweethearts 25 1.2% Blue-Collar Traditionalists 40 2.0% Rural Couples 60 3.0% Rural Strivers 45 2.2% Subtotal:170 8.4% Appendix One, Table 9 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move Within/To Iowa City Each Year Over The Next Five Years Summary: Appendix One, Tables 5 Through 8 Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Household Type/Iowa Johnson Regional Balance Geographic Designation City County Draw Area of U.S.Total Empty Nesters & Retirees 250 35 70 425 780 Metropolitan Cities 0 0 20 75 95 Small Cities/Satellite Cities 90 5 15 75 185 Metropolitan Suburbs 105 5 35 95 240 Town & Country/Exurbs 55 25 0 180 260 Traditional & Non-Traditional Families 870 375 190 735 2,170 Metropolitan Cities 0 0 20 70 90 Small Cities/Satellite Cities 350 20 55 180 605 Metropolitan Suburbs 290 40 60 145 535 Town & Country/Exurbs 230 315 55 340 940 Younger Singles & Couples 4,305 210 245 865 5,625 Metropolitan Cities 0 0 55 240 295 Small Cities/Satellite Cities 2,835 85 105 285 3,310 Metropolitan Suburbs 1,340 70 75 170 1,655 Town & Country/Exurbs 130 55 10 170 365 Total: 5,425 620 505 2,025 8,575 Percent: 63.3% 7.2% 5.9% 23.6% 100.0% Appendix One, Table 9 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move Within/To Iowa City Each Year Over The Next Five Years Summary: Appendix One, Tables 5 Through 8 Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Iowa Johnson Regional Balance City County Draw Area of U.S.Total Empty Nesters & Retirees 250 35 70 425 780 Metropolitan Cities The Social Register 0 0 0 5 5 Urban Establishment 0 0 5 25 30 Multi-Ethnic Empty Nesters 0 0 5 15 20 Cosmopolitan Couples 0 0 10 30 40 Subtotal:0 0 20 75 95 Small Cities/Satellite Cities Second City Establishment 10 0 0 10 20 Blue-Collar Retirees 65 0 5 25 95 Middle-Class Move-Downs 0 0 0 10 10 Hometown Seniors 0 0 0 5 5 Second City Seniors 15 5 10 25 55 Subtotal:90 5 15 75 185 Metropolitan Suburbs The One Percenters 0 0 0 10 10 Old Money 0 0 0 5 5 Affluent Empty Nesters 5 0 0 10 15 Suburban Establishment 40 5 5 20 70 Mainstream Empty Nesters 45 0 20 25 90 Middle-American Retirees 15 0 10 25 50 Subtotal:105 5 35 95 240 Town & Country/Exurbs Small-Town Patriarchs 5 5 0 15 25 Pillars of the Community 10 0 0 10 20 New Empty Nesters 0 15 0 15 30 Traditional Couples 5 0 0 10 15 RV Retirees 0 0 0 10 10 Country Couples 0 0 0 15 15 Hometown Retirees 0 0 0 10 10 Heartland Retirees 0 0 0 10 10 Village Elders 10 0 0 15 25 Small-Town Seniors 25 5 0 35 65 Back Country Seniors 0 0 0 35 35 Subtotal:55 25 0 180 260 Appendix One, Table 9 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move Within/To Iowa City Each Year Over The Next Five Years Summary: Appendix One, Tables 5 Through 8 Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Iowa Johnson Regional Balance City County Draw Area of U.S.Total Non-Traditional Families 870 375 190 735 2,170 Metropolitan Cities e-Type Families 0 0 5 10 15 Multi-Cultural Families 0 0 0 5 5 Inner-City Families 0 0 5 20 25 Single-Parent Families 0 0 10 35 45 Subtotal:0 0 20 70 90 Small Cities/Satellite Cities Unibox Transferees 280 10 0 20 310 Multi-Ethnic Families 0 0 5 30 35 Uptown Families 35 5 30 40 110 In-Town Families 0 0 5 30 35 New American Strivers 35 5 15 60 115 Subtotal:350 20 55 180 605 Metropolitan Suburbs Corporate Establishment 5 5 5 15 30 Nouveau Money 20 10 5 15 50 Button-Down Families 85 5 10 25 125 Fiber-Optic Families 50 0 5 10 65 Late-Nest Suburbanites 85 15 15 30 145 Full-Nest Suburbanites 30 5 5 20 60 Kids 'r' Us 15 0 15 30 60 Subtotal:290 40 60 145 535 Town & Country/Exurbs Ex-Urban Elite 50 40 10 35 135 New Town Families 60 30 5 20 115 Full-Nest Exurbanites 0 60 10 30 100 Rural Families 0 10 5 30 45 Traditional Families 0 5 0 15 20 Small-Town Families 10 80 15 55 160 Four-by-Four Families 5 5 0 30 40 Rustic Families 0 25 5 80 110 Hometown Families 105 60 5 45 215 Subtotal:230 315 55 340 940 Traditional & Appendix One, Table 9 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move Within/To Iowa City Each Year Over The Next Five Years Summary: Appendix One, Tables 5 Through 8 Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Iowa Johnson Regional Balance City County Draw Area of U.S.Total Younger Singles & Couples 4,305 210 245 865 5,625 Metropolitan Cities New Power Couples 0 0 5 10 15 New Bohemians 0 0 25 90 115 Cosmopolitan Elite 0 0 0 10 10 Downtown Couples 0 0 10 50 60 Downtown Proud 0 0 15 80 95 Subtotal:0 0 55 240 295 Small Cities/Satellite Cities The VIPs 110 15 15 55 195 Small-City Singles 120 5 35 45 205 Twentysomethings 2,395 50 30 95 2,570 Second-City Strivers 150 10 20 50 230 Multi-Ethnic Singles 60 5 5 40 110 Subtotal:2,835 85 105 285 3,310 Metropolitan Suburbs Fast-Track Professionals 85 10 10 55 160 Suburban Achievers 205 5 15 20 245 Suburban Strivers 1,050 55 50 95 1,250 Subtotal:1,340 70 75 170 1,655 Town & Country/Exurbs Hometown Sweethearts 60 20 5 25 110 Blue-Collar Traditionalists 0 10 0 40 50 Rural Couples 0 10 0 60 70 Rural Strivers 70 15 5 45 135 Subtotal:130 55 10 170 365 Appendix One, Table 10 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Household Type/Iowa Johnson Regional Balance Geographic Designation City County Draw Area of U.S.Total Empty Nesters & Retirees 175 30 65 280 550 Metropolitan Cities 0 0 20 55 75 Small Cities/Satellite Cities 60 5 15 60 140 Metropolitan Suburbs 75 5 30 75 185 Town & Country/Exurbs 40 20 0 90 150 Traditional & Non-Traditional Families 365 130 55 260 810 Metropolitan Cities 0 0 5 25 30 Small Cities/Satellite Cities 150 5 20 80 255 Metropolitan Suburbs 120 10 15 65 210 Town & Country/Exurbs 95 115 15 90 315 Younger Singles & Couples 505 40 55 160 760 Metropolitan Cities 0 0 10 30 40 Small Cities/Satellite Cities 120 10 20 65 215 Metropolitan Suburbs 370 25 25 55 475 Town & Country/Exurbs 15 5 0 10 30 Total: 1,045 200 175 700 2,120 Percent: 49.3% 9.4% 8.3% 33.0% 100.0% Appendix One, Table 10 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Iowa Johnson Regional Balance City County Draw Area of U.S.Total Empty Nesters & Retirees 175 30 65 280 550 Metropolitan Cities Urban Establishment 0 0 5 20 25 Multi-Ethnic Empty Nesters 0 0 5 10 15 Cosmopolitan Couples 0 0 10 25 35 Subtotal:0 0 20 55 75 Small Cities/Satellite Cities Second City Establishment 5 0 0 10 15 Blue-Collar Retirees 45 0 5 20 70 Middle-Class Move-Downs 0 0 0 10 10 Second City Seniors 10 5 10 20 45 Subtotal:60 5 15 60 140 Metropolitan Suburbs The One Percenters 0 0 0 10 10 Affluent Empty Nesters 5 0 0 10 15 Suburban Establishment 30 5 5 15 55 Mainstream Empty Nesters 30 0 15 20 65 Middle-American Retirees 10 0 10 20 40 Subtotal:75 5 30 75 185 Town & Country/Exurbs Small-Town Patriarchs 5 5 0 10 20 Pillars of the Community 5 0 0 10 15 New Empty Nesters 0 10 0 10 20 Traditional Couples 5 0 0 10 15 Hometown Retirees 0 0 0 10 10 Village Elders 5 0 0 10 15 Small-Town Seniors 20 5 0 30 55 Subtotal:40 20 0 90 150 Appendix One, Table 10 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Iowa Johnson Regional Balance City County Draw Area of U.S.Total Non-Traditional Families 365 130 55 260 810 Metropolitan Cities Inner-City Families 0 0 0 10 10 Single-Parent Families 0 0 5 15 20 Subtotal:0 0 5 25 30 Small Cities/Satellite Cities Unibox Transferees 120 5 0 10 135 Multi-Ethnic Families 0 0 0 15 15 Uptown Families 15 0 15 15 45 In-Town Families 0 0 0 15 15 New American Strivers 15 0 5 25 45 Subtotal:150 5 20 80 255 Metropolitan Suburbs Corporate Establishment 0 0 0 5 5 Nouveau Money 10 5 0 5 20 Button-Down Families 35 0 5 10 50 Fiber-Optic Families 20 0 0 5 25 Late-Nest Suburbanites 35 5 5 15 60 Full-Nest Suburbanites 15 0 0 10 25 Kids 'r' Us 5 0 5 15 25 Subtotal:120 10 15 65 210 Town & Country/Exurbs Ex-Urban Elite 20 15 5 15 55 New Town Families 25 15 0 10 50 Full-Nest Exurbanites 0 25 5 15 45 Traditional Families 0 0 0 5 5 Small-Town Families 5 35 5 25 70 Hometown Families 45 25 0 20 90 Subtotal:95 115 15 90 315 Traditional & Appendix One, Table 10 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Iowa Johnson Regional Balance City County Draw Area of U.S.Total Younger Singles & Couples 505 40 55 160 760 Metropolitan Cities New Bohemians 0 0 10 30 40 Subtotal:0 0 10 30 40 Small Cities/Satellite Cities The VIPs 30 5 5 20 60 Small-City Singles 35 0 10 15 60 Second-City Strivers 40 5 5 15 65 Multi-Ethnic Singles 15 0 0 15 30 Subtotal:120 10 20 65 215 Metropolitan Suburbs Fast-Track Professionals 25 5 5 20 55 Suburban Achievers 55 0 5 5 65 Suburban Strivers 290 20 15 30 355 Subtotal:370 25 25 55 475 Town & Country/Exurbs Hometown Sweethearts 15 5 0 10 30 Subtotal:15 5 0 10 30 Appendix One, Table 11 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Tenure (Renter/Buyer) Profile Annual Average Number of Households With The Potential To Move To To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Household Type/Potential Potential Geographic Designation Renters Owners Total Empty Nesters & Retirees 192 358 550 Metropolitan Cities 51 24 75 Small Cities/Satellite Cities 62 78 140 Metropolitan Suburbs 44 141 185 Town & Country/Exurbs 35 115 150 Traditional & Non-Traditional Families 278 532 810 Metropolitan Cities 18 12 30 Small Cities/Satellite Cities 98 157 255 Metropolitan Suburbs 56 154 210 Town & Country/Exurbs 106 209 315 Younger Singles & Couples 469 291 760 Metropolitan Cities 32 8 40 Small Cities/Satellite Cities 140 75 215 Metropolitan Suburbs 287 188 475 Town & Country/Exurbs 10 20 30 Total:939 1,181 2,120 Percent:44.3%55.7%100.0% Appendix One, Table 11 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Tenure (Renter/Buyer) Profile Annual Average Number of Households With The Potential To Move To To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Empty Nesters Potential Potential & Retirees Renters Owners Total Metropolitan Cities Urban Establishment 18 7 25 Multi-Ethnic Empty Nesters 5 10 15 Cosmopolitan Couples 28 7 35 Subtotal:51 24 75 Small Cities/Satellite Cities Second City Establishment 2 13 15 Blue-Collar Retirees 23 47 70 Middle-Class Move-Downs 3 7 10 Hometown Seniors 0 0 0 Second City Seniors 34 11 45 Subtotal:62 78 140 Metropolitan Suburbs The One Percenters 1 9 10 Affluent Empty Nesters 2 13 15 Suburban Establishment 9 46 55 Mainstream Empty Nesters 22 43 65 Middle-American Retirees 10 30 40 Subtotal:44 141 185 Town & Country/Exurbs Small-Town Patriarchs 3 17 20 Pillars of the Community 2 13 15 New Empty Nesters 3 17 20 Traditional Couples 2 13 15 Hometown Retirees 2 8 10 Village Elders 4 11 15 Small-Town Seniors 19 36 55 Subtotal:35 115 150 Total:192 358 550 Percent:34.9%65.1%100.0% Appendix One, Table 11 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Tenure (Renter/Buyer) Profile Annual Average Number of Households With The Potential To Move To To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Traditional &Potential Potential Non-Traditional Families Renters Owners Total Metropolitan Cities Inner-City Families 6 4 10 Single-Parent Families 12 8 20 Subtotal:18 12 30 Small Cities/Satellite Cities Unibox Transferees 39 96 135 Multi-Ethnic Families 5 10 15 Uptown Families 16 29 45 In-Town Families 6 9 15 New American Strivers 32 13 45 Subtotal:98 157 255 Metropolitan Suburbs Corporate Establishment 1 4 5 Nouveau Money 4 16 20 Button-Down Families 8 42 50 Fiber-Optic Families 3 22 25 Late-Nest Suburbanites 24 36 60 Full-Nest Suburbanites 9 16 25 Kids 'r' Us 7 18 25 Subtotal:56 154 210 Town & Country/Exurbs Ex-Urban Elite 7 48 55 New Town Families 7 43 50 Full-Nest Exurbanites 7 38 45 Traditional Families 1 4 5 Small-Town Families 30 40 70 Hometown Families 54 36 90 Subtotal:106 209 315 Total:278 532 810 Percent:34.3%65.7%100.0% Appendix One, Table 11 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Tenure (Renter/Buyer) Profile Annual Average Number of Households With The Potential To Move To To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Younger Potential Potential Singles & Couples Renters Owners Total Metropolitan Cities New Bohemians 32 8 40 Subtotal:32 8 40 Small Cities/Satellite Cities The VIPs 37 23 60 Small-City Singles 26 34 60 Second-City Strivers 54 11 65 Multi-Ethnic Singles 23 7 30 Subtotal:140 75 215 Metropolitan Suburbs Fast-Track Professionals 46 9 55 Suburban Achievers 25 40 65 Suburban Strivers 216 139 355 Subtotal:287 188 475 Town & Country/Exurbs Hometown Sweethearts 10 20 30 Subtotal:10 20 30 Total:469 291 760 Percent:61.7%38.3%100.0% Appendix One, Table 12 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Renter Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Renter Income Bands . . . . . . . . . . . . . Household Type/Below 30% to 60% to 80% to Above Geographic Designation 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Empty Nesters & Retirees 47 37 20 19 69 192 Metropolitan Cities 10 8 6 6 21 51 Small Cities/Satellite Cities 23 15 6 6 12 62 Metropolitan Suburbs 7 8 5 5 19 44 Town & Country/Exurbs 7 6 3 2 17 35 Traditional & Non-Traditional Families 71 68 36 27 76 278 Metropolitan Cities 6 5 2 1 4 18 Small Cities/Satellite Cities 26 24 14 10 24 98 Metropolitan Suburbs 9 12 6 6 23 56 Town & Country/Exurbs 30 27 14 10 25 106 Younger Singles & Couples 130 115 59 48 117 469 Metropolitan Cities 5 4 3 3 17 32 Small Cities/Satellite Cities 46 35 16 14 29 140 Metropolitan Suburbs 76 73 39 30 69 287 Town & Country/Exurbs 3 3 1 1 2 10 Total: 248 220 115 94 262 939 Percent: 26.4% 23.4% 12.2%10.1%27.9% 100.0% Appendix One, Table 12 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Renter Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Renter Income Bands . . . . . . . . . . . . . Empty Nesters Below 30% to 60% to 80% to Above & Retirees 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities Urban Establishment 2 2 2 2 10 18 Multi-Ethnic Empty Nesters 1 1 1 1 1 5 Cosmopolitan Couples 7 5 3 3 10 28 Subtotal:10 8 6 6 21 51 Small Cities/Satellite Cities Second City Establishment 0 0 0 0 2 2 Blue-Collar Retirees 6 6 3 3 5 23 Middle-Class Move-Downs 1 1 0 0 1 3 Second City Seniors 16 8 3 3 4 34 Subtotal:23 15 6 6 12 62 Metropolitan Suburbs The One Percenters 0 0 0 0 1 1 Affluent Empty Nesters 0 0 0 0 2 2 Suburban Establishment 1 1 1 1 5 9 Mainstream Empty Nesters 4 5 3 3 7 22 Middle-American Retirees 2 2 1 1 4 10 Subtotal:7 8 5 5 19 44 Town & Country/Exurbs Small-Town Patriarchs 0 0 0 0 3 3 Pillars of the Community 0 0 0 0 2 2 New Empty Nesters 0 0 0 0 3 3 Traditional Couples 0 0 0 0 2 2 Hometown Retirees 0 0 0 0 2 2 Village Elders 1 1 1 0 1 4 Small-Town Seniors 6 5 2 2 4 19 Subtotal:7 6 3 2 17 35 Total:47 37 20 19 69 192 Percent: 24.5% 19.3% 10.4% 9.9% 35.9%100.0% Appendix One, Table 12 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Renter Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Renter Income Bands . . . . . . . . . . . . . Traditional &Below 30% to 60% to 80% to Above Non-Traditional Families 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities Inner-City Families 2 2 1 0 1 6 Single-Parent Families 4 3 1 1 3 12Subtotal: Subtotal:6 5 2 1 4 18 Small Cities/Satellite Cities Unibox Transferees 5 7 5 5 17 39 Multi-Ethnic Families 1 1 1 1 1 5 Uptown Families 4 4 3 2 3 16 In-Town Families 2 2 1 0 1 6 New American Strivers 14 10 4 2 2 32 Subtotal:26 24 14 10 24 98 Metropolitan Suburbs Corporate Establishment 0 0 0 0 1 1 Nouveau Money 0 1 0 0 3 4 Button-Down Families 1 1 1 1 4 8 Fiber-Optic Families 0 1 0 0 2 3 Late-Nest Suburbanites 5 5 3 3 8 24 Full-Nest Suburbanites 2 2 1 1 3 9 Kids 'r' Us 1 2 1 1 2 7 Subtotal:9 12 6 6 23 56 Town & Country/Exurbs Ex-Urban Elite 1 1 1 1 3 7 New Town Families 1 1 1 1 3 7 Full-Nest Exurbanites 1 1 1 1 3 7 Traditional Families 0 0 0 0 1 1 Small-Town Families 7 7 4 3 9 30 Hometown Families 20 17 7 4 6 54 Subtotal:30 27 14 10 25 106 Total:71 68 36 27 76 278 Percent: 25.5% 24.5% 12.9% 9.7% 27.3%100.0% Appendix One, Table 12 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Renter Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Renter Income Bands . . . . . . . . . . . . . Younger Below 30% to 60% to 80% to Above Singles & Couples 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities New Bohemians 5 4 3 3 17 32 Subtotal:5 4 3 3 17 32 Small Cities/Satellite Cities The VIPs 6 7 4 5 15 37 Small-City Singles 8 7 3 3 5 26 Second-City Strivers 20 15 7 5 7 54 Multi-Ethnic Singles 12 6 2 1 2 23 Subtotal:46 35 16 14 29 140 Metropolitan Suburbs Fast-Track Professionals 7 8 6 6 19 46 Suburban Achievers 6 7 4 3 5 25 Suburban Strivers 63 58 29 21 45 216 Subtotal:76 73 39 30 69 287 Town & Country/Exurbs Hometown Sweethearts 3 3 1 1 2 10 Subtotal:3 3 1 1 2 10 Total:130 115 59 48 117 469 Percent: 27.7% 24.5% 12.6% 10.2% 24.9%100.0% Appendix One, Table 13 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. New Unit Purchase Propensity By Housing Type Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Household Type/ . . Multi-Family . . . . . . . Single-Family . . . . . Geographic Designation . . . . Attached . . . . . . . . Detached . . . . Total Empty Nesters & Retirees 48 67 243 358 Metropolitan Cities 9 9 6 24 Small Cities/Satellite Cities 13 15 50 78 Metropolitan Suburbs 14 26 101 141 Town & Country/Exurbs 12 17 86 115 Traditional & Non-Traditional Families 73 116 343 532 Metropolitan Cities 2 5 5 12 Small Cities/Satellite Cities 26 40 91 157 Metropolitan Suburbs 19 29 106 154 Town & Country/Exurbs 26 42 141 209 Younger Singles & Couples 83 91 117 291 Metropolitan Cities 5 3 0 8 Small Cities/Satellite Cities 20 22 33 75 Metropolitan Suburbs 55 62 71 188 Town & Country/Exurbs 3 4 13 20 Total:204 274 703 1,181 Percent: 17.3%23.2%59.5% 100.0% Appendix One, Table 13 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. New Unit Purchase Propensity By Housing Type Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Empty Nesters . . Multi-Family . . . . . . . Single-Family . . . . . & Retirees . . . . Attached . . . . . . . . Detached . . . . Total Metropolitan Cities Urban Establishment 3 3 1 7 Multi-Ethnic Empty Nesters 2 3 5 10 Cosmopolitan Couples 4 3 0 7 Subtotal:9 9 6 24 Small Cities/Satellite Cities Second City Establishment 1 1 11 13 Blue-Collar Retirees 7 9 31 47 Middle-Class Move-Downs 2 2 3 7 Second City Seniors 3 3 5 11 Subtotal:13 15 50 78 Metropolitan Suburbs The One Percenters 0 1 8 9 Affluent Empty Nesters 0 1 12 13 Suburban Establishment 3 8 35 46 Mainstream Empty Nesters 7 11 25 43 Middle-American Retirees 4 5 21 30 Subtotal:14 26 101 141 Town & Country/Exurbs Small-Town Patriarchs 1 3 13 17 Pillars of the Community 1 1 11 13 New Empty Nesters 1 1 15 17 Traditional Couples 0 1 12 13 Hometown Retirees 1 1 6 8 Village Elders 2 2 7 11 Small-Town Seniors 6 8 22 36 Subtotal:12 17 86 115 Total:48 67 243 358 Percent: 13.4%18.7%67.9% 100.0% Appendix One, Table 13 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. New Unit Purchase Propensity By Housing Type Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Traditional & . . Multi-Family . . . . . . . Single-Family . . . . . Non-Traditional Families . . . . Attached . . . . . . . . Detached . . . . Total Metropolitan Cities Inner-City Families 0 2 2 4 Single-Parent Families 2 3 3 8 Subtotal:2 5 5 12 Small Cities/Satellite Cities Unibox Transferees 17 25 54 96 Multi-Ethnic Families 1 2 7 10 Uptown Families 4 6 19 29 In-Town Families 1 2 6 9 New American Strivers 3 5 5 13 Subtotal:26 40 91 157 Metropolitan Suburbs Corporate Establishment 0 1 3 4 Nouveau Money 2 3 11 16 Button-Down Families 2 5 35 42 Fiber-Optic Families 1 3 18 22 Late-Nest Suburbanites 9 10 17 36 Full-Nest Suburbanites 3 4 9 16 Kids 'r' Us 2 3 13 18 Subtotal:19 29 106 154 Town & Country/Exurbs Ex-Urban Elite 2 6 40 48 New Town Families 3 6 34 43 Full-Nest Exurbanites 3 5 30 38 Traditional Families 0 1 3 4 Small-Town Families 9 11 20 40 Hometown Families 9 13 14 36 Subtotal:26 42 141 209 Total:73 116 343 532 Percent: 13.7%21.8%64.5% 100.0% Appendix One, Table 13 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. New Unit Purchase Propensity By Housing Type Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States Younger . . Multi-Family . . . . . . . Single-Family . . . . . Singles & Couples . . . . Attached . . . . . . . . Detached . . . . Total Metropolitan Cities New Bohemians 5 3 0 8 Subtotal:5 3 0 8 Small Cities/Satellite Cities The VIPs 9 7 7 23 Small-City Singles 4 8 22 34 Second-City Strivers 5 4 2 11 Multi-Ethnic Singles 2 3 2 7 Subtotal:20 22 33 75 Metropolitan Suburbs Fast-Track Professionals 5 3 1 9 Suburban Achievers 6 10 24 40 Suburban Strivers 44 49 46 139 Subtotal:55 62 71 188 Town & Country/Exurbs Hometown Sweethearts 3 4 13 20 Subtotal:3 4 13 20 Total:83 91 117 291 Percent: 28.5%31.3%40.2% 100.0% Appendix One, Table 14 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Ownership Income Bands . . . . . . . . . . . . . Household Type/Below 30% to 60% to 80% to Above Geographic Designation 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Empty Nesters & Retirees 65 71 34 34 154 358 Metropolitan Cities 3 4 1 1 15 24 Small Cities/Satellite Cities 20 20 7 7 24 78 Metropolitan Suburbs 20 24 15 15 67 141 Town & Country/Exurbs 22 23 11 11 48 115 Traditional & Non-Traditional Families 96 115 66 54 201 532 Metropolitan Cities 5 5 0 0 2 12 Small Cities/Satellite Cities 28 36 21 16 56 157 Metropolitan Suburbs 24 29 18 16 67 154 Town & Country/Exurbs 39 45 27 22 76 209 Younger Singles & Couples 80 75 37 26 73 291 Metropolitan Cities 1 1 0 0 6 8 Small Cities/Satellite Cities 22 19 9 6 19 75 Metropolitan Suburbs 52 50 25 19 42 188 Town & Country/Exurbs 5 5 3 1 6 20 Total: 241 261 137 114 428 1,181 Percent: 20.4% 22.1% 11.6% 9.7% 36.2% 100.0% Appendix One, Table 14 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Ownership Income Bands . . . . . . . . . . . . . Empty Nesters Below 30% to 60% to 80% to Above & Retirees 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities Urban Establishment 0 0 0 0 7 7 Multi-Ethnic Empty Nesters 1 2 1 1 5 10 Cosmopolitan Couples 2 2 0 0 3 7 Subtotal:3 4 1 1 15 24 Small Cities/Satellite Cities Second City Establishment 1 2 1 1 8 13 Blue-Collar Retirees 12 12 6 6 11 47 Middle-Class Move-Downs 3 3 0 0 1 7 Second City Seniors 4 3 0 0 4 11 Subtotal:20 20 7 7 24 78 Metropolitan Suburbs The One Percenters 1 1 0 0 7 9 Old Money 0 0 0 0 0 0 Affluent Empty Nesters 1 1 1 1 9 13 Suburban Establishment 5 6 4 4 27 46 Mainstream Empty Nesters 7 9 5 5 17 43 Middle-American Retirees 6 7 5 5 7 30 Subtotal:20 24 15 15 67 141 Town & Country/Exurbs Small-Town Patriarchs 1 2 1 1 12 17 Pillars of the Community 1 2 1 1 8 13 New Empty Nesters 1 2 1 2 11 17 Traditional Couples 2 2 1 1 7 13 Hometown Retirees 1 1 1 1 4 8 Village Elders 4 4 1 1 1 11 Small-Town Seniors 12 10 5 4 5 36 Subtotal:22 23 11 11 48 115 Total:65 71 34 34 154 358 Percent: 18.2% 19.8% 9.5% 9.5% 43.0%100.0% Appendix One, Table 14 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Ownership Income Bands . . . . . . . . . . . . . Traditional &Below 30% to 60% to 80% to Above Non-Traditional Families 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities Inner-City Families 2 2 0 0 0 4 Single-Parent Families 3 3 0 0 2 8 Subtotal:5 5 0 0 2 12 Small Cities/Satellite Cities Unibox Transferees 12 18 12 12 42 96 Multi-Ethnic Families 1 2 1 1 5 10 Uptown Families 7 8 5 3 6 29 In-Town Families 3 3 1 0 2 9 New American Strivers 5 5 2 0 1 13 Subtotal:28 36 21 16 56 157 Metropolitan Suburbs Corporate Establishment 0 0 0 0 4 4 Nouveau Money 1 1 1 1 12 16 Button-Down Families 6 7 5 5 19 42 Fiber-Optic Families 2 4 3 3 10 22 Late-Nest Suburbanites 7 8 4 4 13 36 Full-Nest Suburbanites 4 4 2 1 5 16 Kids 'r' Us 4 5 3 2 4 18 Subtotal:24 29 18 16 67 154 Town & Country/Exurbs Ex-Urban Elite 5 7 5 5 26 48 New Town Families 6 9 6 5 17 43 Full-Nest Exurbanites 4 7 5 5 17 38 Traditional Families 1 1 0 0 2 4 Small-Town Families 10 10 6 4 10 40 Hometown Families 13 11 5 3 4 36 Subtotal:39 45 27 22 76 209 Total:96 115 66 54 201 532 Percent: 18.0% 21.6% 12.4% 10.2% 37.8%100.0% Appendix One, Table 14 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Ownership Income Bands . . . . . . . . . . . . . Younger Below 30% to 60% to 80% to Above Singles & Couples 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities New Bohemians 1 1 0 0 6 8 Subtotal:1 1 0 0 6 8 Small Cities/Satellite Cities The VIPs 3 4 3 3 10 23 Small-City Singles 11 9 5 3 6 34 Second-City Strivers 4 3 1 0 3 11 Multi-Ethnic Singles 4 3 0 0 0 7 Subtotal:22 19 9 6 19 75 Metropolitan Suburbs Fast-Track Professionals 1 2 1 1 4 9 Suburban Achievers 11 11 5 5 8 40 Suburban Strivers 40 37 19 13 30 139 Subtotal:52 50 25 19 42 188 Town & Country/Exurbs Hometown Sweethearts 5 5 3 1 6 20 Subtotal:5 5 3 1 6 20 Total:80 75 37 26 73 291 Percent: 27.5% 25.8% 12.7% 8.9% 25.1%100.0% Appendix One, Table 15 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Multi-Family Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Multi-Family Ownership Income Bands . . . . . . . . . . . . . Household Type/Below 30% to 60% to 80% to Above Geographic Designation 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Empty Nesters & Retirees 10 11 4 4 19 48 Metropolitan Cities 1 1 0 0 7 9 Small Cities/Satellite Cities 4 4 1 1 3 13 Metropolitan Suburbs 2 3 2 2 5 14 Town & Country/Exurbs 3 3 1 1 4 12 Traditional & Non-Traditional Families 13 17 6 5 32 73 Metropolitan Cities 1 1 0 0 0 2 Small Cities/Satellite Cities 4 5 3 2 12 26 Metropolitan Suburbs 3 4 1 1 10 19 Town & Country/Exurbs 5 7 2 2 10 26 Younger Singles & Couples 23 22 11 7 20 83 Metropolitan Cities 1 1 0 0 3 5 Small Cities/Satellite Cities 5 5 3 1 6 20 Metropolitan Suburbs 16 15 8 6 10 55 Town & Country/Exurbs 1 1 0 0 1 3 Total:46 50 21 16 71 204 Percent: 22.5% 24.5% 10.3% 7.8% 34.8% 100.0% Appendix One, Table 15 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Multi-Family Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Multi-Family Ownership Income Bands . . . . . . . . . . . . . Empty Nesters Below 30% to 60% to 80% to Above & Retirees 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities Urban Establishment 0 0 0 0 3 3 Multi-Ethnic Empty Nesters 0 0 0 0 2 2 Cosmopolitan Couples 1 1 0 0 2 4 Subtotal:1 1 0 0 7 9 Small Cities/Satellite Cities Second City Establishment 0 0 0 0 1 1 Blue-Collar Retirees 2 2 1 1 1 7 Middle-Class Move-Downs 1 1 0 0 0 2 Second City Seniors 1 1 0 0 1 3 Subtotal:4 4 1 1 3 13 Metropolitan Suburbs Suburban Establishment 0 0 0 0 3 3 Mainstream Empty Nesters 1 2 1 1 2 7 Middle-American Retirees 1 1 1 1 0 4 Subtotal:2 3 2 2 5 14 Town & Country/Exurbs Small-Town Patriarchs 0 0 0 0 1 1 Pillars of the Community 0 0 0 0 1 1 New Empty Nesters 0 0 0 0 1 1 Hometown Retirees 0 0 0 0 1 1 Village Elders 1 1 0 0 0 2 Small-Town Seniors 2 2 1 1 0 6 Subtotal:3 3 1 1 4 12 Total:10 11 4 4 19 48 Percent: 20.8% 22.9% 8.3% 8.3% 39.6%100.0% Appendix One, Table 15 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Multi-Family Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Multi-Family Ownership Income Bands . . . . . . . . . . . . . Traditional &Below 30% to 60% to 80% to Above Non-Traditional Families 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities Single-Parent Families 1 1 0 0 0 2 Subtotal:1 1 0 0 0 2 Small Cities/Satellite Cities Unibox Transferees 2 3 2 2 8 17 Multi-Ethnic Families 0 0 0 0 1 1 Uptown Families 1 1 1 0 1 4 In-Town Families 0 0 0 0 1 1 New American Strivers 1 1 0 0 1 3 Subtotal:4 5 3 2 12 26 Metropolitan Suburbs Nouveau Money 0 0 0 0 2 2 Button-Down Families 0 0 0 0 2 2 Fiber-Optic Families 0 0 0 0 1 1 Late-Nest Suburbanites 2 2 1 1 3 9 Full-Nest Suburbanites 1 1 0 0 1 3 Kids 'r' Us 0 1 0 0 1 2 Subtotal:3 4 1 1 10 19 Town & Country/Exurbs Ex-Urban Elite 0 0 0 0 2 2 New Town Families 0 1 0 0 2 3 Full-Nest Exurbanites 0 1 0 0 2 3 Small-Town Families 2 2 1 1 3 9 Hometown Families 3 3 1 1 1 9 Subtotal:5 7 2 2 10 26 Total:13 17 6 5 32 73 Percent: 17.8% 23.3% 8.2% 6.8% 43.8%100.0% Appendix One, Table 15 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Multi-Family Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Multi-Family Ownership Income Bands . . . . . . . . . . . . . Younger Below 30% to 60% to 80% to Above Singles & Couples 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities New Bohemians 1 1 0 0 3 5 Subtotal:1 1 0 0 3 5 Small Cities/Satellite Cities The VIPs 1 2 1 1 4 9 Small-City Singles 1 1 1 0 1 4 Second-City Strivers 2 1 1 0 1 5 Multi-Ethnic Singles 1 1 0 0 0 2 Subtotal:5 5 3 1 6 20 Metropolitan Suburbs Fast-Track Professionals 1 1 1 1 1 5 Suburban Achievers 2 2 1 1 0 6 Suburban Strivers 13 12 6 4 9 44 Subtotal:16 15 8 6 10 55 Town & Country/Exurbs Hometown Sweethearts 1 1 0 0 1 3 Subtotal:1 1 0 0 1 3 Total:23 22 11 7 20 83 Percent: 27.7% 26.5% 13.3% 8.4% 24.1%100.0% Appendix One, Table 16 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Single-Family Attached Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Singe-Family Attached Ownership Income Bands . . . . . . . . . . . . . Household Type/Below 30% to 60% to 80% to Above Geographic Designation 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Empty Nesters & Retirees 13 13 5 5 31 67 Metropolitan Cities 1 2 0 0 6 9 Small Cities/Satellite Cities 4 4 1 1 5 15 Metropolitan Suburbs 4 4 3 3 12 26 Town & Country/Exurbs 4 3 1 1 8 17 Traditional & Non-Traditional Families 25 28 16 11 36 116 Metropolitan Cities 2 2 0 0 1 5 Small Cities/Satellite Cities 7 10 5 4 14 40 Metropolitan Suburbs 5 6 4 2 12 29 Town & Country/Exurbs 11 10 7 5 9 42 Younger Singles & Couples 25 23 11 8 24 91 Metropolitan Cities 0 0 0 0 3 3 Small Cities/Satellite Cities 7 5 2 2 6 22 Metropolitan Suburbs 17 17 8 6 14 62 Town & Country/Exurbs 1 1 1 0 1 4 Total:63 64 32 24 91 274 Percent: 23.0% 23.4% 11.7% 8.8%33.1%100.0% Appendix One, Table 16 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Single-Family Attached Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Singe-Family Attached Ownership Income Bands . . . . . . . . . . . . . Empty Nesters Below 30% to 60% to 80% to Above & Retirees 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities Urban Establishment 0 0 0 0 3 3 Multi-Ethnic Empty Nesters 0 1 0 0 2 3 Cosmopolitan Couples 1 1 0 0 1 3 Subtotal:1 2 0 0 6 9 Small Cities/Satellite Cities Second City Establishment 0 0 0 0 1 1 Blue-Collar Retirees 2 2 1 1 3 9 Middle-Class Move-Downs 1 1 0 0 0 2 Second City Seniors 1 1 0 0 1 3 Subtotal:4 4 1 1 5 15 Metropolitan Suburbs The One Percenters 0 0 0 0 1 1 Affluent Empty Nesters 0 0 0 0 1 1 Suburban Establishment 1 1 1 1 4 8 Mainstream Empty Nesters 2 2 1 1 5 11 Middle-American Retirees 1 1 1 1 1 5 Subtotal:4 4 3 3 12 26 Town & Country/Exurbs Small-Town Patriarchs 0 0 0 0 3 3 Pillars of the Community 0 0 0 0 1 1 New Empty Nesters 0 0 0 0 1 1 Traditional Couples 0 0 0 0 1 1 Hometown Retirees 0 0 0 0 1 1 Village Elders 1 1 0 0 0 2 Small-Town Seniors 3 2 1 1 1 8 Subtotal:4 3 1 1 8 17 Total:13 13 5 5 31 67 Percent: 19.4% 19.4% 7.5% 7.5% 46.3%100.0% Appendix One, Table 16 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Single-Family Attached Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Singe-Family Attached Ownership Income Bands . . . . . . . . . . . . . Traditional &Below 30% to 60% to 80% to Above Non-Traditional Families 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities Inner-City Families 1 1 0 0 0 2 Single-Parent Families 1 1 0 0 1 3 Subtotal:2 2 0 0 1 5 Small Cities/Satellite Cities Unibox Transferees 3 5 3 3 11 25 Multi-Ethnic Families 0 0 0 0 2 2 Uptown Families 1 2 1 1 1 6 In-Town Families 1 1 0 0 0 2 New American Strivers 2 2 1 0 0 5 Subtotal:7 10 5 4 14 40 Metropolitan Suburbs Corporate Establishment 0 0 0 0 1 1 Nouveau Money 0 0 0 0 3 3 Button-Down Families 1 1 1 1 1 5 Fiber-Optic Families 0 1 0 0 2 3 Late-Nest Suburbanites 2 2 1 1 4 10 Full-Nest Suburbanites 1 1 1 0 1 4 Kids 'r' Us 1 1 1 0 0 3 Subtotal:5 6 4 2 12 29 Town & Country/Exurbs Ex-Urban Elite 1 1 1 1 2 6 New Town Families 1 1 1 1 2 6 Full-Nest Exurbanites 1 1 1 1 1 5 Traditional Families 0 0 0 0 1 1 Small-Town Families 3 3 2 1 2 11 Hometown Families 5 4 2 1 1 13 Subtotal:11 10 7 5 9 42 Total:25 28 16 11 36 116 Percent: 21.6% 24.1% 13.8% 9.5% 31.0%100.0% Appendix One, Table 16 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Single-Family Attached Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Singe-Family Attached Ownership Income Bands . . . . . . . . . . . . . Younger Below 30% to 60% to 80% to Above Singles & Couples 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities New Bohemians 0 0 0 0 3 3 Subtotal:0 0 0 0 3 3 Small Cities/Satellite Cities The VIPs 1 1 1 1 3 7 Small-City Singles 3 2 1 1 1 8 Second-City Strivers 1 1 0 0 2 4 Multi-Ethnic Singles 2 1 0 0 0 3 Subtotal:7 5 2 2 6 22 Metropolitan Suburbs Fast-Track Professionals 0 1 0 0 2 3 Suburban Achievers 3 3 1 1 2 10 Suburban Strivers 14 13 7 5 10 49 Subtotal:17 17 8 6 14 62 Town & Country/Exurbs Hometown Sweethearts 1 1 1 0 1 4 Rural Strivers 0 0 0 0 0 0 Subtotal:1 1 1 0 1 4 Total:25 23 11 8 24 91 Percent: 27.5% 25.3% 12.1% 8.8% 26.4%100.0% Appendix One, Table 17 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Single-Family Detached Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Single-Family Detached Ownership Income Bands . . . . . . . . . . . . . Household Type/Below 30% to 60% to 80% to Above Geographic Designation 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Empty Nesters & Retirees 42 47 25 25 104 243 Metropolitan Cities 1 1 1 1 2 6 Small Cities/Satellite Cities 12 12 5 5 16 50 Metropolitan Suburbs 14 17 10 10 50 101 Town & Country/Exurbs 15 17 9 9 36 86 Traditional & Non-Traditional Families 58 70 44 38 133 343 Metropolitan Cities 2 2 0 0 1 5 Small Cities/Satellite Cities 17 21 13 10 30 91 Metropolitan Suburbs 16 19 13 13 45 106 Town & Country/Exurbs 23 28 18 15 57 141 Younger Singles & Couples 32 30 15 11 29 117 Metropolitan Cities 0 0 0 0 0 0 Small Cities/Satellite Cities 10 9 4 3 7 33 Metropolitan Suburbs 19 18 9 7 18 71 Town & Country/Exurbs 3 3 2 1 4 13 Total: 132 147 84 74 266 703 Percent: 18.8% 20.9% 11.9% 10.5%37.9%100.0% Appendix One, Table 17 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Single-Family Detached Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Single-Family Detached Ownership Income Bands . . . . . . . . . . . . . Empty Nesters Below 30% to 60% to 80% to Above & Retirees 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities The Social Register 0 0 0 0 0 0 Urban Establishment 0 0 0 0 1 1 Multi-Ethnic Empty Nesters 1 1 1 1 1 5 Cosmopolitan Couples 0 0 0 0 0 0 Subtotal:1 1 1 1 2 6 Small Cities/Satellite Cities Second City Establishment 1 2 1 1 6 11 Blue-Collar Retirees 8 8 4 4 7 31 Middle-Class Move-Downs 1 1 0 0 1 3 Hometown Seniors 0 0 0 0 0 0 Second City Seniors 2 1 0 0 2 5 Subtotal:12 12 5 5 16 50 Metropolitan Suburbs The One Percenters 1 1 0 0 6 8 Old Money 0 0 0 0 0 0 Affluent Empty Nesters 1 1 1 1 8 12 Suburban Establishment 4 5 3 3 20 35 Mainstream Empty Nesters 4 5 3 3 10 25 Middle-American Retirees 4 5 3 3 6 21 Subtotal:14 17 10 10 50 101 Town & Country/Exurbs Small-Town Patriarchs 1 2 1 1 8 13 Pillars of the Community 1 2 1 1 6 11 New Empty Nesters 1 2 1 2 9 15 Traditional Couples 2 2 1 1 6 12 RV Retirees 0 0 0 0 0 0 Country Couples 0 0 0 0 0 0 Hometown Retirees 1 1 1 1 2 6 Heartland Retirees 0 0 0 0 0 0 Village Elders 2 2 1 1 1 7 Small-Town Seniors 7 6 3 2 4 22 Back Country Seniors 0 0 0 0 0 0 Subtotal:15 17 9 9 36 86 Total:42 47 25 25 104 243 Percent:17.3%19.3%10.3%10.3%42.8%100.0% Appendix One, Table 17 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Single-Family Detached Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Single-Family Detached Ownership Income Bands . . . . . . . . . . . . . Traditional &Below 30% to 60% to 80% to Above Non-Traditional Families 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities e-Type Families 0 0 0 0 0 0 Multi-Cultural Families 0 0 0 0 0 0 Inner-City Families 1 1 0 0 0 2 Single-Parent Families 1 1 0 0 1 3 Subtotal:2 2 0 0 1 5 Small Cities/Satellite Cities Unibox Transferees 7 10 7 7 23 54 Multi-Ethnic Families 1 2 1 1 2 7 Uptown Families 5 5 3 2 4 19 In-Town Families 2 2 1 0 1 6 New American Strivers 2 2 1 0 0 5 Subtotal:17 21 13 10 30 91 Metropolitan Suburbs Corporate Establishment 0 0 0 0 3 3 Nouveau Money 1 1 1 1 7 11 Button-Down Families 5 6 4 4 16 35 Fiber-Optic Families 2 3 3 3 7 18 Late-Nest Suburbanites 3 4 2 2 6 17 Full-Nest Suburbanites 2 2 1 1 3 9 Kids 'r' Us 3 3 2 2 3 13 Subtotal:16 19 13 13 45 106 Town & Country/Exurbs Ex-Urban Elite 4 6 4 4 22 40 New Town Families 5 7 5 4 13 34 Full-Nest Exurbanites 3 5 4 4 14 30 Rural Families 0 0 0 0 0 0 Traditional Families 1 1 0 0 1 3 Small-Town Families 5 5 3 2 5 20 Four-by-Four Families 0 0 0 0 0 0 Rustic Families 0 0 0 0 0 0 Hometown Families 5 4 2 1 2 14 Subtotal:23 28 18 15 57 141 Total:58 70 44 38 133 343 Percent:16.9%20.4%12.8%11.1%38.8%100.0% Appendix One, Table 17 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Single-Family Detached Owner Households By Income Bands Annual Average Number Of Households With The Potential To Move To The South District Study Area Each Year Over The Next Five Years Iowa City, Johnson County, Regional Draw Area, and Balance of the United States . . . . . . . . . . . . .Single-Family Detached Ownership Income Bands . . . . . . . . . . . . . Younger Below 30% to 60% to 80% to Above Singles & Couples 30% AMI 60% AMI 80% AMI 100% AMI 100% AMI Total Metropolitan Cities New Power Couples 0 0 0 0 0 0 New Bohemians 0 0 0 0 0 0 Cosmopolitan Elite 0 0 0 0 0 0 Downtown Couples 0 0 0 0 0 0 Downtown Proud 0 0 0 0 0 0 Subtotal:0 0 0 0 0 0 Small Cities/Satellite Cities The VIPs 1 1 1 1 3 7 Small-City Singles 7 6 3 2 4 22 Twentysomethings 0 0 0 0 0 0 Second-City Strivers 1 1 0 0 0 2 Multi-Ethnic Singles 1 1 0 0 0 2 Subtotal:10 9 4 3 7 33 Metropolitan Suburbs Fast-Track Professionals 0 0 0 0 1 1 Suburban Achievers 6 6 3 3 6 24 Suburban Strivers 13 12 6 4 11 46 Subtotal:19 18 9 7 18 71 Town & Country/Exurbs Hometown Sweethearts 3 3 2 1 4 13 Blue-Collar Traditionalists 0 0 0 0 0 0 Rural Couples 0 0 0 0 0 0 Rural Strivers 0 0 0 0 0 0 Subtotal:3 3 2 1 4 13 Total:32 30 15 11 29 117 Percent:27.4%25.6%12.8%9.4%24.8%100.0% METHODOLOGY: AN ANALYSIS OF RESIDENTIAL MARKET POTENTIAL South District Study Area City of Iowa City, Johnson County, Iowa May, 2019 Appendix Two Tables o Appendix Two, Table 1 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Linn County, Iowa Household Type/Estimated Share of Geographic Designation Number Potential Potential Empty Nesters & Retirees 33,150 40 13.3% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 9,545 10 3.3% Metropolitan Suburbs 15,325 30 10.0% Town & Country/Exurbs 8,280 0 0.0% Traditional & Non-Traditional Families 37,315 120 40.0% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 6,775 30 10.0% Metropolitan Suburbs 16,290 45 15.0% Town & Country/Exurbs 14,250 45 15.0% Younger Singles & Couples 23,170 140 46.7% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 11,280 80 26.7% Metropolitan Suburbs 9,415 50 16.7% Town & Country/Exurbs 2,475 10 3.3% Total:93,635 300 100.0% Appendix Two, Table 1 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Linn County, Iowa Estimated Share of Number Potential Potential Empty Nesters & Retirees 33,150 40 13.3% Metropolitan Cities The Social Register 0 0 0.0% Urban Establishment 0 0 0.0% Multi-Ethnic Empty Nesters 0 0 0.0% Cosmopolitan Couples 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities Second City Establishment 2,410 0 0.0% Blue-Collar Retirees 2,095 5 1.7% Middle-Class Move-Downs 1,550 0 0.0% Hometown Seniors 2,135 0 0.0% Second City Seniors 1,355 5 1.7% Subtotal:9,545 10 3.3% Metropolitan Suburbs The One Percenters 705 0 0.0% Old Money 290 0 0.0% Affluent Empty Nesters 1,115 0 0.0% Suburban Establishment 3,135 5 1.7% Mainstream Empty Nesters 4,540 15 5.0% Middle-American Retirees 5,540 10 3.3% Subtotal:15,325 30 10.0% Town & Country/Exurbs Small-Town Patriarchs 1,405 0 0.0% Pillars of the Community 610 0 0.0% New Empty Nesters 2,015 0 0.0% Traditional Couples 835 0 0.0% RV Retirees 780 0 0.0% Country Couples 505 0 0.0% Hometown Retirees 470 0 0.0% Heartland Retirees 415 0 0.0% Village Elders 270 0 0.0% Small-Town Seniors 440 0 0.0% Back Country Seniors 535 0 0.0% Subtotal:8,280 0 0.0% Appendix Two, Table 1 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Linn County, Iowa Estimated Share of Number Potential Potential Traditional & Non-Traditional Families 37,315 120 40.0% Metropolitan Cities e-Type Families 0 0 0.0% Multi-Cultural Families 0 0 0.0% Inner-City Families 0 0 0.0% Single-Parent Families 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities Unibox Transferees 290 0 0.0% Multi-Ethnic Families 280 0 0.0% Uptown Families 4,220 20 6.7% In-Town Families 425 0 0.0% New American Strivers 1,560 10 3.3% Subtotal:6,775 30 10.0% Metropolitan Suburbs Corporate Establishment 1,175 5 1.7% Nouveau Money 1,650 5 1.7% Button-Down Families 2,760 5 1.7% Fiber-Optic Families 2,875 5 1.7% Late-Nest Suburbanites 3,205 10 3.3% Full-Nest Suburbanites 2,140 5 1.7% Kids 'r' Us 2,485 10 3.3% Subtotal:16,290 45 15.0% Town & Country/Exurbs Ex-Urban Elite 2,390 5 1.7% New Town Families 1,865 5 1.7% Full-Nest Exurbanites 4,055 10 3.3% Rural Families 1,495 5 1.7% Traditional Families 455 0 0.0% Small-Town Families 1,470 10 3.3% Four-by-Four Families 480 0 0.0% Rustic Families 1,520 5 1.7% Hometown Families 520 5 1.7% Subtotal:14,250 45 15.0% Appendix Two, Table 1 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Linn County, Iowa Estimated Share of Number Potential Potential Younger Singles & Couples 23,170 140 46.7% Metropolitan Cities New Power Couples 0 0 0.0% New Bohemians 0 0 0.0% Cosmopolitan Elite 0 0 0.0% Downtown Couples 0 0 0.0% Downtown Proud 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities The VIPs 1,720 10 3.3% Small-City Singles 5,285 30 10.0% Twentysomethings 2,120 20 6.7% Second-City Strivers 1,755 15 5.0% Multi-Ethnic Singles 400 5 1.7% Subtotal:11,280 80 26.7% Metropolitan Suburbs Fast-Track Professionals 555 5 1.7% Suburban Achievers 4,885 10 3.3% Suburban Strivers 3,975 35 11.7% Subtotal:9,415 50 16.7% Town & Country/Exurbs Hometown Sweethearts 1,635 5 1.7% Blue-Collar Traditionalists 260 0 0.0% Rural Couples 205 0 0.0% Rural Strivers 375 5 1.7% Subtotal:2,475 10 3.3% Appendix Two, Table 2 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Polk County, Iowa Household Type/Estimated Share of Geographic Designation Number Potential Potential Empty Nesters & Retirees 58,565 10 11.1% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 18,780 5 5.6% Metropolitan Suburbs 29,415 5 5.6% Town & Country/Exurbs 10,370 0 0.0% Traditional & Non-Traditional Families 89,095 35 38.9% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 20,600 15 16.7% Metropolitan Suburbs 35,890 10 11.1% Town & Country/Exurbs 32,605 10 11.1% Younger Singles & Couples 46,475 45 50.0% Metropolitan Cities 0 0 0.0% Small Cities/Satellite Cities 22,230 25 27.8% Metropolitan Suburbs 20,770 20 22.2% Town & Country/Exurbs 3,475 0 0.0% Total:194,135 90 100.0% Appendix Two, Table 2 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Polk County, Iowa Estimated Share of Number Potential Potential Empty Nesters & Retirees 58,565 10 11.1% Metropolitan Cities The Social Register 0 0 0.0% Urban Establishment 0 0 0.0% Multi-Ethnic Empty Nesters 0 0 0.0% Cosmopolitan Couples 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities Second City Establishment 3,420 0 0.0% Blue-Collar Retirees 4,865 0 0.0% Middle-Class Move-Downs 3,190 0 0.0% Hometown Seniors 3,665 0 0.0% Second City Seniors 3,640 5 5.6% Subtotal:18,780 5 5.6% Metropolitan Suburbs The One Percenters 2,055 0 0.0% Old Money 1,010 0 0.0% Affluent Empty Nesters 2,565 0 0.0% Suburban Establishment 6,305 0 0.0% Mainstream Empty Nesters 8,945 5 5.6% Middle-American Retirees 8,535 0 0.0% Subtotal:29,415 5 5.6% Town & Country/Exurbs Small-Town Patriarchs 1,845 0 0.0% Pillars of the Community 1,720 0 0.0% New Empty Nesters 1,545 0 0.0% Traditional Couples 1,540 0 0.0% RV Retirees 70 0 0.0% Country Couples 1,340 0 0.0% Hometown Retirees 165 0 0.0% Heartland Retirees 210 0 0.0% Village Elders 750 0 0.0% Small-Town Seniors 950 0 0.0% Back Country Seniors 235 0 0.0% Subtotal:10,370 0 0.0% Appendix Two, Table 2 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Polk County, Iowa Estimated Share of Number Potential Potential Traditional & Non-Traditional Families 89,095 35 38.9% Metropolitan Cities e-Type Families 0 0 0.0% Multi-Cultural Families 0 0 0.0% Inner-City Families 0 0 0.0% Single-Parent Families 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities Unibox Transferees 2,210 0 0.0% Multi-Ethnic Families 1,760 0 0.0% Uptown Families 8,805 5 5.6% In-Town Families 3,525 5 5.6% New American Strivers 4,300 5 5.6% Subtotal:20,600 15 16.7% Metropolitan Suburbs Corporate Establishment 2,665 0 0.0% Nouveau Money 3,825 0 0.0% Button-Down Families 7,100 0 0.0% Fiber-Optic Families 7,210 0 0.0% Late-Nest Suburbanites 5,420 5 5.6% Full-Nest Suburbanites 3,425 0 0.0% Kids 'r' Us 6,245 5 5.6% Subtotal:35,890 10 11.1% Town & Country/Exurbs Ex-Urban Elite 9,065 5 5.6% New Town Families 3,985 0 0.0% Full-Nest Exurbanites 5,925 0 0.0% Rural Families 385 0 0.0% Traditional Families 4,990 0 0.0% Small-Town Families 4,175 5 5.6% Four-by-Four Families 1,155 0 0.0% Rustic Families 1,075 0 0.0% Hometown Families 1,850 0 0.0% Subtotal:32,605 10 11.1% Appendix Two, Table 2 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Polk County, Iowa Estimated Share of Number Potential Potential Younger Singles & Couples 46,475 45 50.0% Metropolitan Cities New Power Couples 0 0 0.0% New Bohemians 0 0 0.0% Cosmopolitan Elite 0 0 0.0% Downtown Couples 0 0 0.0% Downtown Proud 0 0 0.0% Subtotal:0 0 0.0% Small Cities/Satellite Cities The VIPs 4,260 5 5.6% Small-City Singles 7,735 5 5.6% Twentysomethings 5,900 10 11.1% Second-City Strivers 3,520 5 5.6% Multi-Ethnic Singles 815 0 0.0% Subtotal:22,230 25 27.8% Metropolitan Suburbs Fast-Track Professionals 3,655 5 5.6% Suburban Achievers 8,435 5 5.6% Suburban Strivers 8,680 10 11.1% Subtotal:20,770 20 22.2% Town & Country/Exurbs Hometown Sweethearts 2,530 0 0.0% Blue-Collar Traditionalists 210 0 0.0% Rural Couples 375 0 0.0% Rural Strivers 360 0 0.0% Subtotal:3,475 0 0.0% Appendix Two, Table 3 Page 1 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Cook County, Illinois Household Type/Estimated Share of Geographic Designation Number Potential Potential Empty Nesters & Retirees 661,305 20 17.4% Metropolitan Cities 290,415 20 17.4% Small Cities/Satellite Cities 115,140 0 0.0% Metropolitan Suburbs 244,770 0 0.0% Town & Country/Exurbs 10,980 0 0.0% Traditional & Non-Traditional Families 727,130 35 30.4% Metropolitan Cities 415,035 20 17.4% Small Cities/Satellite Cities 94,400 10 8.7% Metropolitan Suburbs 208,265 5 4.3% Town & Country/Exurbs 9,430 0 0.0% Younger Singles & Couples 614,885 60 52.2% Metropolitan Cities 510,900 55 47.8% Small Cities/Satellite Cities 47,675 0 0.0% Metropolitan Suburbs 54,020 5 4.3% Town & Country/Exurbs 2,290 0 0.0% Total:2,003,320 115 100.0% Appendix Two, Table 3 Page 2 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Cook County, Illinois Estimated Share of Number Potential Potential Empty Nesters & Retirees 661,305 20 17.4% Metropolitan Cities The Social Register 74,645 0 0.0% Urban Establishment 46,135 5 4.3% Multi-Ethnic Empty Nesters 92,645 5 4.3% Cosmopolitan Couples 76,990 10 8.7% Subtotal:290,415 20 17.4% Small Cities/Satellite Cities Second City Establishment 37,910 0 0.0% Blue-Collar Retirees 28,745 0 0.0% Middle-Class Move-Downs 14,745 0 0.0% Hometown Seniors 19,815 0 0.0% Second City Seniors 13,925 0 0.0% Subtotal:115,140 0 0.0% Metropolitan Suburbs The One Percenters 28,250 0 0.0% Old Money 22,270 0 0.0% Affluent Empty Nesters 40,630 0 0.0% Suburban Establishment 66,275 0 0.0% Mainstream Empty Nesters 24,250 0 0.0% Middle-American Retirees 63,095 0 0.0% Subtotal:244,770 0 0.0% Town & Country/Exurbs Small-Town Patriarchs 4,565 0 0.0% Pillars of the Community 170 0 0.0% New Empty Nesters 610 0 0.0% Traditional Couples 1,540 0 0.0% RV Retirees 0 0 0.0% Country Couples 1,090 0 0.0% Hometown Retirees 5 0 0.0% Heartland Retirees 30 0 0.0% Village Elders 1,235 0 0.0% Small-Town Seniors 1,725 0 0.0% Back Country Seniors 10 0 0.0% Subtotal:10,980 0 0.0% Appendix Two, Table 3 Page 3 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Cook County, Illinois Estimated Share of Number Potential Potential Traditional & Non-Traditional Families 727,130 35 30.4% Metropolitan Cities e-Type Families 139,880 5 4.3% Multi-Cultural Families 72,040 0 0.0% Inner-City Families 85,360 5 4.3% Single-Parent Families 117,755 10 8.7% Subtotal:415,035 20 17.4% Small Cities/Satellite Cities Unibox Transferees 11,030 0 0.0% Multi-Ethnic Families 24,565 5 4.3% Uptown Families 25,160 5 4.3% In-Town Families 20,290 0 0.0% New American Strivers 13,355 0 0.0% Subtotal:94,400 10 8.7% Metropolitan Suburbs Corporate Establishment 12,010 0 0.0% Nouveau Money 17,365 0 0.0% Button-Down Families 80,365 5 4.3% Fiber-Optic Families 34,640 0 0.0% Late-Nest Suburbanites 13,080 0 0.0% Full-Nest Suburbanites 20,600 0 0.0% Kids 'r' Us 30,205 0 0.0% Subtotal:208,265 5 4.3% Town & Country/Exurbs Ex-Urban Elite 6,595 0 0.0% New Town Families 80 0 0.0% Full-Nest Exurbanites 415 0 0.0% Rural Families 0 0 0.0% Traditional Families 675 0 0.0% Small-Town Families 375 0 0.0% Four-by-Four Families 890 0 0.0% Rustic Families 5 0 0.0% Hometown Families 395 0 0.0% Subtotal:9,430 0 0.0% Appendix Two, Table 3 Page 4 of 4 SOURCE: Claritas, Inc.; Zimmerman/Volk Associates, Inc. Annual Average Number Of Households With The Potential To Move To Iowa City Each Year Over The Next Five Years Cook County, Illinois Estimated Share of Number Potential Potential Younger Singles & Couples 614,885 60 52.2% Metropolitan Cities New Power Couples 92,425 5 4.3% New Bohemians 130,075 25 21.7% Cosmopolitan Elite 60,235 0 0.0% Downtown Couples 135,690 10 8.7% Downtown Proud 92,475 15 13.0% Subtotal:510,900 55 47.8% Small Cities/Satellite Cities The VIPs 16,850 0 0.0% Small-City Singles 14,495 0 0.0% Twentysomethings 5,005 0 0.0% Second-City Strivers 5,975 0 0.0% Multi-Ethnic Singles 5,350 0 0.0% Subtotal:47,675 0 0.0% Metropolitan Suburbs Fast-Track Professionals 11,515 0 0.0% Suburban Achievers 19,505 0 0.0% Suburban Strivers 23,000 5 4.3% Subtotal:54,020 5 4.3% Town & Country/Exurbs Hometown Sweethearts 2,025 0 0.0% Blue-Collar Traditionalists 0 0 0.0% Rural Couples 0 0 0.0% Rural Strivers 265 0 0.0% Subtotal:2,290 0 0.0% ZIMMERMAN/VOLK ASSOCIATES, INC. Post Office Box 4907 Clinton, New Jersey 08809 908 735-6336 info@ZVA.cc • www.ZVA.cc Residential Market Analysis Across the Urban-to-Rural Transect ASSUMPTIONS AND LIMITATIONS— Every effort has been made to insure the accuracy of the data contained within this analysis. Demographic and economic estimates and projections have been obtained from government agencies at the national, state, and county levels. Market information has been obtained from sources presumed to be reliable, including developers, owners, and/or sales agents. However, this information cannot be warranted by Zimmerman/Volk Associates, Inc. While the proprietary residential target market methodology™ employed in this analysis allows for a margin of error in base data, it is assumed that the market data and government estimates and projections are substantially accurate. Absorption scenarios are based upon the assumption that a normal economic environment will prevail in a relatively steady state during development of the subject property. Absorption paces are likely to be slower during recessionary periods and faster during periods of recovery and high growth. Absorption scenarios are also predicated on the assumption that the product recommendations will be implemented generally as outlined in this report and that the developer will apply high-caliber design, construction, marketing, and management techniques to the development of the property. Recommendations are subject to compliance with all applicable regulations. Relevant accounting, tax, and legal matters should be substantiated by appropriate counsel. o ZIMMERMAN/VOLK ASSOCIATES, INC. Post Office Box 4907 Clinton, New Jersey 08809 908 735-6336 info@ZVA.cc • www.ZVA.cc Residential Market Analysis Across the Urban-to-Rural Transect RIGHTS AND STUDY OWNERSHIP— Zimmerman/Volk Associates, Inc. retains all rights, title and interest in the ZVA residential target market methodology™ and target market descriptions contained within this study. The specific findings of the analysis are the property of the client and can be distributed at the client’s discretion. © Zimmerman/Volk Associates, Inc., 2019 o