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HomeMy WebLinkAboutAfternoon SessionMarch 29, 2019 Iowa City, Iowa Jordan Bingham Gordon Goodwin Inclusive Outreach and Public Engagement (IOPE) Who are we? Jordan Bingham Consultant Gordon F. Goodwin GARE Midwest Project Manager Introductions •Name, department, and role •What experience and resources do you bring about community engagement? •What do you hope to leave with? Objectives Participants will: •Gain a deeper understanding of inclusive community engagement •Learn about promising principles and practices •Assess their community engagement readiness •Become familiar with planning for engagement success Refresher National best practice Normalize •A shared analysis and definitions •Urgency / prioritize Organize •Internal infrastructure •Partnerships Operationalize •Racial equity tools •Data to develop strategies and drive results Visualize Why GARE leads with race •Racial inequities deep and pervasive •Racial anxiety on the rise –race is often an elephant in the room •Learning an institutional and structural approach can be used with other areas of marginalization •Specificity matters Race focused, but not exclusive always bring an “intersectional” analysis Racial inequity in the U.S. From infant mortality to life expectancy, race predicts how well you will do… Racial equity means: •“Closing the gaps”so that race does not predict one’s success, while also improving outcomes for all •To do so, have to: ✓Target strategies to focus improvements for those worse off ✓Move beyond “services”and focus on changing policies, institutions and structures Explicit bias Expressed directly Aware of bias / operates consciously Example –Sign in the window of an apartment building –“whites only” Implicit bias Expressed indirectly Unaware of bias / operates sub-consciously Example –a property manager doing more criminal background checks on African Americans than whites. Institutional / Explicit Policies which explicitly discriminate against a group. Example: Hospital that refuses to hire physicians of color. Institutional / Implicit Policies that negatively impact one group unintentionally. Example: Biomedical research that consistently under-represents communities of color and women in its investigations. Individual / Explicit Prejudice in action – discrimination. Example: Practitioner who refuses to provide care to a patient based on their race. Individual / Implicit Unconscious attitudes and beliefs. Example: Physician who consistently under prescribes pain intervention for black post-op patients. Medical Examples Individual racism: •Bigotry or discrimination by an individual based on race. structural institutional individual Institutional racism: •Policies, practices and procedures that work better for white people than for people of color, often unintentionally or inadvertently. Structural racism: •A history and current reality of institutional racism across all institutions, combining to create a system that negatively impacts communities of color. Laying it on the Line 1.Development of public policy should always include public engagement. 2.If including historically underrepresented community members requires more financial and time resources, we should decrease our resources for traditionally represented communities. 3.My jurisdiction does a good job of engaging the full racial and ethnic diversity of our communities on a routine basis. Continuum of Engagement Where to begin? 15 •Are we ready ready to hear the message of community? And respond? •Ultimately effective community engagement is about shifting power –are you ready? A Continuum of Engagement Inform Consult Collaborate Shared decision- making Low intensity Manageable risk High intensity Unknown risk We have to understand the system we want to deconstruct… Departmental Silos Bureaucracy Fortresses ….and the system we want to create. Government of the people, by the people, for the people, shall not perish from the earth Government that works for Everyone! City of Seattle IOPE Guide 19 20 City of Seattle IOPE Guide Reflections When do you use these engagement modes in your work? •Inform? •Consult? •Collaboration? •Shared decision-making? What stands in the way of using some of these engagement modes? Strategies for Inclusive Engagement Personal Relationships Welcoming Atmosphere Increase Access Alternative Methods / Modes Maintain Presence Partners 6 community engagement strategies Six Strategies for Inclusive Engagement 24 Build personal relationships with marginalized population •Are there key individuals or constituents you already have or should be building a relationship with? •Are there venues for you to attend or explore to find out who are natural community leaders? Create a welcoming atmosphere •Does your process reflect, honor, and welcome community? •Do the venues you choose invite participation and engagement? Six Strategies for Inclusive Engagement 25 Increase access •Are there issues/barriers (language, location, time, transportation, childcare, food, incentives, power dynamics, etc.) that should be considered throughout the whole process? •Can you increase the level of input from community? Develop alternative methods for engagement •Do you have non-traditional methods of outreach to get people involved? •Do you offer multiple ways for contributing input and feedback? Six Strategies for Inclusive Engagement 26 Maintain a presence within the community •Are there community driven events that you can participate in and that people will already be gathering for? •Do community members see you out in the community? Partner with diverse organizations and agencies •Are there organizations that currently have relationships with your target populations that you can connect with (remember to consider power dynamics)? •Have any agencies or organizations successfully implemented similar programs or initiatives (perhaps on a smaller scale or in another community) that you can solicit advice from? Inventory of Community Engagement Capacity •Do employees reside in / know people who live in communities most burdened by racial disparities? •Are there departments in your locality that have strong relationships with partner organizations / resident associations or instituti0ns that represent or serve marginalized communities? •Who are your trusted community partners? How do you nurture and replenish these relationships? 28 Case Study: Seattle Public Outreach and Engagement Liaisons Equitable outreach and engagement is conducted in a culturally-specific manner allowing comfort and familiarity while navigating city processes. •POELs are expert "bridge-builders" who are members of their cultural community. •POELs are contractors who are compensated for their work. City of Madison Comprehensive Plan METRO Blue Line extension (Bottineau LRT) •13 miles with 11 new LRT stations •Serving north Minneapolis, Golden Valley, Robbinsdale, Crystal and Brooklyn Park •27,000 riders est. daily by 2030 •One-seat Blue Line ride to MSP Airport, Mall of America •Connections to METRO Green Line, Northstar, bus services 31 Case Study: Hennepin County Blue Line Extension 2012-2013 Health Impact Assessment Bottineau Linked to Health Funded by Pew Charitable Trust 2013-2016 Station Area Plans Health Equity and Engagement Health Equity portion funded by BCBS Center for Prevention 2015-ongoing Community Works Program Everything Beyond the Rails Health equity portion funded by BCBS Center for Prevention Health Equity Progression Snapshot of health in Hennepin County •Redlining took place from the 30’s –late 60’s •Communities redlined declined socially and economically •Areas disinvested in match areas with high infant mortality now (MDH) Legacy of Redlining Baseline Communication Strategy Formal Public Participation Process Targeted Strategy •Public Relations Lead •Project Website •E-blasts and Newsletters •Flier/Poster Distribution •Entry Point for All •Charrettes •Online Input Gathering •Public Meetings, Community Working Groups •Population focused •Culturally specific •Focused on populations impacted by health inequities •Flexible and adaptive Three Level Approach Leadership Involving Consulting Informing Community Participation Pyramid One-way: presentations, newsletters, fact sheets, Q&A sessions, etc. Inviting opinions: surveys, focus groups, neighborhood meetings, & Public Hearings Community Voice: committees, workgroups, developing community positions, decision- making, etc. Ownership: join neighborhood board, meet w/electeds, carry work, etc. Fewer People More People Leadership Involving Consulting Informing Phase I & II: Engagement Totals One-way Communication: 1600+ Inviting opinions: 900+ People of Color Engaged: 80%+ Engagement Activities Quotes from Phase II Mid-term “…the idea of developing an African Market has been brought up several times in many settings for several years. To see it included in the plans and have community members see it in plan renderings is a testament to what lending your voice to process can yield.” What’s the capacity needed to succeed? Systems (like Government) & Institutions Individuals, Organizations & Communities ALL LEVELS NEED: •Information •Shared analysis or agreement of the problem •Shared agreement about goals and indicators of progress towards racial equity •Accountability mechanism to each other and their stakeholders Scenario Engagement Reflections •Each city, each community is different •Relationship building starts before the project •Maintaining relationships is a long-term effort •Timelines can be difficult •Managing expectations is important for all parties Community engagement opportunities in your work Community Engagement Institutional Readiness Assessment A Principled Approach •Build relationships and participation of underserved communities •Enhance information gathering through an exchange vs. “collecting” it •Encourage organizational change that responds to community insight and allows for shared power City of Seattle IOPGE Guide Be… •Relational •Respectful •Receptive •Responsive •Real Five “R’s” of Inclusive Engagement Tariq Saqqaf, City of Madison Neighborhood Resources Coordinator Contact information Gordon F. Goodwin Midwest Region Project Manager The Government Alliance on Race and Equity ggoodwin@raceforward.org 763-258-3328 www.raceforward.org www.racialequityalliance.org Jordan Bingham jordan@jbinghamconsulting. com