HomeMy WebLinkAboutCouncil Work Session_ICATS Vision Enhancements - FINALPitch Deck Title
Public Transportation Enhancements
City Council Work Session –March 2nd 2021
Iowa City Area Transit Study Timeline
Aug 2019 -Launched Study
Sept to Nov 2019 –Phase 1 Public Outreach
Oct & Nov 2019 –Background review/market analysis
Nov & Dec 2019 –Develop alternate service scenarios
Jan & Feb 2020 –Phase II Public Outreach
Mar to Aug 2020 –Development of Preferred Scenario (with COVID pause)
Oct & Nov 2020 –Presented study recommendations to City Council and
received feedback regarding preferred transit system scenario, fare
recommendations, and the priority of potential service enhancements
Nov to Mar 2021 –Preparing for Phase III Public Outreach
(TODAY) Mar 2021 –Present potential service enhancements to City
Council
2
Vision for Transit:
Public Transit
Enhancements &
Estimated Costs
Enhancements Recommendation
Operat-
ing
Costs
One-
Time
Capital
Costs
3
PrioritizedPublic Transportation Enhancements
Sunday Service
Later Evening Service
(until midnight)
Night-Owl Service
(overnight)
Ridership estimates developed by
evaluating similar services offered
in Ames and Cedar Rapids.
Preliminary Ridership Estimates
Ridership ultimately
affected by type of
service offered, fare,
ease of access, program
qualifiers, recovery from
pandemic ect.
*
* Based on FY-19 data, pre-COVID
Service Enhancement
Daily Annual
Sunday - Fixed Route
Transit Up to 3,700 192,400
Sunday - Demand
Response 100 5,200
Late Evening Service
Fixed Route Transit
(Additional Riders)
Up to 470
additional 171,550
Late Evening Service -
Demand Response (Until
Midnight)
30 10,920
Night-Owl Demand
Response (Midnight - 6 am)
20 7,280
Estimated Ridership
5
*
Assumed all rides to be within Iowa City limits
Transportation
Services/Partnerships
Evaluated seven potential options for enhancing mobility in Iowa City
Iowa City Transit
Fixed-Route | Heavy
Duty Buses
Neighborhood Transportation Service/Horizons
Demand-Response
and On-Demand |
Vanpool
Johnson County SEATS
Demand Response |
Light-Duty Paratransit
Vehicles
Yellow Cab
Taxi On-Demand and
Demand Response |
Taxicabs
Lyft
Transportation
Network Company
on Demand |
Personal Vehicles
Uber
Transportation
Network
Company on
Demand |
Personal Vehicles
6 Via / Iowa City Transit
Microtransit Platform |
Any vehicle type
Iowa City Transit
•Fixed routes with set schedule
•Dedicated bus stops
•Prepaid bus pass or cash fare
•Complementary paratransit provided by
SEATS
•Sunday service would mirror proposed
Saturday service with 11 routes on hourly
schedule
•Later evening service would involve running
11 routes until midnight
7
•Community familiarity
•$1/ride; lower if qualified for reduced
fare
•Addresses top community priorities
•Expansion could better serve current
riders, and help attract new riders
Fixed-route bus service | Heavy Duty Buses
1
Iowa City Transit
Fixed-route bus service | Heavy Duty Buses
8
•Less flexible than on-demand or
demand response
•Buses will be on the road whether
there are riders or not
•Will need to expand staffing and
develop new staff schedules
1
Needs Costs
Sunday
Service
Late Evening
Service -
Daily
(Until Midnight)
Late Evening
Service -
Weekdays
(Until Midnight)
Late Evening -
Saturdays
(Until Midnight)
Night-Owl
Overnight
Service
(Midnight - 6 am)
Iowa City Transit Staffing
Included in
Service Cost $780,000 $1,060,000 $540,000 $260,000 N/A
Transportation Service Provider
Annual Service Cost EstimatesStartup NeedsOrganization
Neighborhood Transportation
Service (NTS/Horizons)
Demand response vanpool service with mission to provide
transportation for work, education and life-skills
•Lower overall costs than fixed route service
•Use of Via app or phone to book ride
•Can provide demand-response or on-
demand service
•Curb-to-curb service
•Multi-passenger rides; more economical
•25-year partnership with Cedar Rapids
Transit for off-transit hours transportation
service9
•Vanpool service / shared rides
•Serves Cedar Rapids metro off-transit
hours; evenings, overnight, and
Sundays; Riders pay $6 per trip
•Schedule day before or 1-hr advance, as
of January on-demand
•Uses Via platform/App or call-in for ride
scheduling
•Open to public; no income qualifiers
•Provide paratransit service
2
Neighborhood Transportation
Service (NTS/Horizons)
Demand response vanpool service with mission to provide
transportation for work, education and life-skills
10
2
•Vehicles and office space would need
to be procured for expansion to Iowa
City
Needs Costs
Sunday
Service
Late Evening
Service -
Daily
(Until Midnight)
Late Evening
Service -
Weekdays
(Until Midnight)
Late Evening -
Saturdays
(Until Midnight)
Night-Owl
Overnight
Service
(Midnight - 6 am)
Neighborhood
Transportation Service /
Horizons
Vehicles,
Office Space
$219,000 for
vehicles +
office space $92,000 $357,000 ----$321,000
Transportation Service Provider
Annual Service Cost EstimatesStartup NeedsOrganization
Johnson County SEATS
11
•SEATS already provides
transportation services to the
community
•City already owns and maintains
the paratransit vehicle fleet
•Paratransit service is included
Demand Response | Light-Duty Paratransit Vehicles
•Qualified riders call or use Amble
app to schedule rides 1-day in
advance
•Curb-to-curb service
•Existing 13 vehicle paratransit fleet
3
Johnson County SEATS
Demand Response | Light-Duty Paratransit
Vehicles
12
•Customers must have an account
set up with SEATS to use the Amble
App
•All public riders would need to use
phone to schedule a ride
•Putting mileage on paratransit
vehicles for non-paratransit rides
3
Needs Costs
Sunday
Service
Late Evening
Service -
Daily
(Until Midnight)
Late Evening
Service -
Weekdays
(Until Midnight)
Late Evening -
Saturdays
(Until Midnight)
Night-Owl
Overnight
Service
(Midnight - 6 am)
Johnson County SEATS
Supervisor +
drivers
$89,000 to
hire a
Supervisor $172,000 $361,000 ----$241,000
Transportation Service Provider
Annual Service Cost EstimatesStartup NeedsOrganization
Yellow Cab
13
On-Demand or Scheduled| Taxi Service
•Riders request ride by phone only, and
they must call 30 minutes in advance
•In North Liberty, ID cards are issued to
qualified passengers who pay $1 fare with
City subsidizing remaining amount
•North Liberty has specified eligible trip
locations including grocery stores, medical
facilities, governmental buildings, ect
•Monthly invoicing to City
4
•Curb-to-curb service
•Fleet includes accessible vehicles
and could provide complementary
paratransit service
•Low-cost
Yellow Cab
•No App, riders must request ride by
phone
•Meeting service demand without
strict eligibility requirements may be
challenging
14
On-Demand or Scheduled| Taxi Service
4
Needs Costs
Sunday
Service
Late Evening
Service -
Daily
(Until Midnight)
Late Evening
Service -
Weekdays
(Until Midnight)
Late Evening -
Saturdays
(Until Midnight)
Night-Owl
Overnight
Service
(Midnight - 6 am)
Yellow Cab
None
identified N/A $57,000 $120,000 ----$80,000
Transportation Service Provider
Annual Service Cost EstimatesStartup NeedsOrganization
Lyft
15
Transportation Network Company on Demand | Personal Vehicles
•Riders request a ride using Lyft App
or call Iowa City Transit
•Income qualified riders enter a code
to receive discounted fare
•Independent contractors working on
Lyft’s behalf provide ride
•Lyft invoices the City monthly
5
•Curb-to-curb service
•Can link to Lyft through the Transit App
•Service already exists in the community
•Low-cost
•Those without smartphone can still
access to service
•Transit planning, reporting and
administrative tools
Lyft
16
Transportation Network Company on Demand | Personal Vehicles
•No accessible vehicles; paratransit
services would need to be outsourced
•No oversight of drivers/no clear
indication of supply of available vehicles
•Need to set up call-in process for riders
without smart phones or who are
unfamiliar with App
•Potential for “discount code” abuse
5
Needs Costs
Sunday
Service
Late Evening
Service -
Daily
(Until Midnight)
Late Evening
Service -
Weekdays
(Until Midnight)
Late Evening -
Saturdays
(Until Midnight)
Night-Owl
Overnight
Service
(Midnight - 6 am)
Lyft w/ SEATS
Paratransit
Paratransit
Services
Paratransit
included in
Service Cost $50,000 $105,300 -- -- $70,000
Transportation Service Provider
Annual Service Cost EstimatesStartup NeedsOrganization
Uber
17
Transportation Network Company on Demand | Personal Vehicles
•Riders request a ride using Uber
App or call Iowa City Transit
•Code entered for reduced fare
•Independent contractors working
on Uber’s behalf
•Uber invoices the City monthly
6
•Curb-to-curb service
•Can link to Uber through the Transit
App
•Service already exists in the
community
•Those without smartphone can still
access to service
•Low-cost
Uber
Transportation Network Company on Demand | Personal Vehicles
6
18
Needs Costs
Sunday
Service
Late Evening
Service -
Daily
(Until Midnight)
Late Evening
Service -
Weekdays
(Until Midnight)
Late Evening -
Saturdays
(Until Midnight)
Night-Owl
Overnight
Service
(Midnight - 6 am)
Uber w/SEATS
Paratransit
Paratransit
Services
Paratransit
included in
Service Cost $50,000 $105,300 -- -- $70,000
Transportation Service Provider
Annual Service Cost EstimatesStartup NeedsOrganization
•No accessible vehicles; paratransit
services would need to be outsourced
•No oversight of drivers/no clear
indication of supply of available vehicles
•Need to set up call-in process for riders
without smart phones or who are
unfamiliar with App
•Potential for “discount code” abuse
Via / Iowa City Transit
19
In-House On-Demand| Vanpool
•City Employees would provide transportation
•City purchases and employs Via platform to
enable on-demand transportation and installs
GPS enabled tablets in all vehicles.
•Riders request a ride using Via app or by phone
call to Iowa City Transit
•App strategically routes vehicles to optimize
service, reduce travel time and costs
•City pays installation fee to help with set up,
then a per-vehicle monthly charge
7
•Highly customizable on-demand
service
•Could use passenger vans, mini-vans,
or 40’ buses to provide service
•Vehicles are matched to riders,
based on location and destination
•Staff has access to operations
planning tools and dashboard
Via / Iowa City Transit
20
In-House On-Demand| Vanpool
7
•Heated storage for vehicles
•Integrating on-demand operations
into a fixed-route operation
Needs Costs
Sunday
Service
Late Evening
Service -
Daily
(Until Midnight)
Late Evening
Service -
Weekdays
(Until Midnight)
Late Evening -
Saturdays
(Until Midnight)
Night-Owl
Overnight
Service
(Midnight - 6 am)
Via / Iowa City Transit
Demand Response
Staffing/Dispa
tching
$276,500 for
vehicles and
Via installation $188,000 $338,000 -- -- $310,000
Transportation Service Provider
Annual Service Cost EstimatesStartup NeedsOrganization
Service Comparison
21
Needs Costs
Sunday
Service
Late Evening
Service -
Daily
(Until Midnight)
Late Evening
Service -
Weekdays
(Until Midnight)
Late Evening -
Saturdays
(Until Midnight)
Night-Owl
Overnight
Service
(Midnight - 6 am)
Iowa City Transit Staffing
Included in
Service Cost $780,000 $800,000 $540,000 $260,000 N/A
Neighborhood
Transportation Service /
Horizons
Vehicles,
Office Space
$219,000 for
vehicles +
office space $92,000 $357,000 ----$321,000
Johnson County SEATS
Supervisor +
drivers
$89,000 to
hire a
Supervisor $172,000 $361,000 ----$241,000
Yellow Cab
None
identified N/A $57,000 $120,000 ----$80,000
Lyft w/ SEATS
Paratransit
Paratransit
Services
SEATS costs
included $50,000 $105,300 -- -- $70,000
Uber w/SEATS
Paratransit
Paratransit
Services
SEATS costs
included $50,000 $105,300 -- -- $70,000
Via / Iowa City Transit
Demand Response
Staffing/Dispa
tching
$276,500 for
vehicles and
Via installation $188,000 $338,000 -- -- $310,000
Transportation Service Provider
Annual Service Cost EstimatesStartup NeedsOrganization
Recommendation
Two-Year Pilot: Fixed Route Bus Service on Sundays
•Addresses the unmet demand for public transportation on Sundays,
the most requested enhancement in the transit study. Revisit after two-years.
•Two-year pilot provides ample time to establish service and build ridership
•Sunday service would mirror Saturday service, 11 routes running hourly
service 7 AM –7:30 PM
•Reinforces Climate Action goals, including enabling a shift 55% of vehicle trips
to more sustainable modes by 2050
•Annual Estimated Costs: $780,000. 192,400 estimated annual riders.
Partner with NTS/Horizons to provide late night/overnight transportation
•Supports late night or 3rd shift workers
•Service would begin when transit service ends and run until 6 AM
•Shared curb-to-curb service during evening hours for qualified riders
•Provide a demand-response (scheduled) or on-demand service
•Easy to schedule a ride using Via App or by phone
•Long, successful partnership with the City of Cedar Rapids
•Annual Estimated Costs: $648,000 + $219,000 startup costs for vehicles.
18,200 estimated annual riders.
22Combined Annual Costs $1,428,000
Optional add-on service if later evening/overnight service is desired:
Mar 2021 –Executing implementation plan for transit system changes
April or May 2021 –Phase III Public Outreach with final routes/stops and
service changes
May to June 2021 –Implementation of fare change recommendations
May 2021 –Finalize document and City Council consideration of transit study
plan
July 2021 –Final Phase IV Public Outreach
Aug 2021 –Implementation of preferred transit system recommendations
including new routes, stops, service frequency, hours of operation
Late 2021/Early 2022 –Implement vision item enhancements
Transit Study Timeline –Next Steps
23
Thank you!
Darian Nagle-Gamm; Director of Transportation Services
Email:
darian-nagle-gamm@iowa-
city.org
Phone:
319-356-5156
Website:
www.icgov.org/transit