HomeMy WebLinkAbout2023 Farmers Market Vendor Handbook FINAL
Iowa City Farmers Market
Iowa City Farmers Market
2023 Vendor Handbook
2023 Vendor Handbook
Chauncey Swan Ramp
415 E. Washington St
Saturdays
7:30 a.m. to 12 noon
May 6 – October 28, 2023
The Iowa City Farmers Market has been a project of the Iowa
City Parks and Recreation since its founding in 1972.
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Market Contacts
Iowa City Farmers Market Supervisor:
Michelle Wiegand, Recreation Program Supervisor – Special Events & Communications
Iowa City Parks & Recreation Department
220 S. Gilbert St.
Iowa City, IA 52240
MWiegand@iowa-city.org
319-356-5213
____________________________________________________
Farmers Market Facilitator (On-Site)
TBD
319-321-1958*
*This is the market cell phone and is only answered during farmers market hours. For other questions please
contact the Market Supervisor (contact information above)
____________________________________________________
Iowa City Parks & Recreation – Recreation Superintendent
Brad Barker
319-356-5100
BBarker@iowa-city.org
____________________________________________________
Johnson County Public Health Department
Rob Thuhl
Johnson County Public Health
855 S Dubuque St., Ste. 217
Iowa City, IA 52240
rthul@johnsoncountyiowa.gov
Johnson County Public Health Website
____________________________________________________
Iowa Department of Revenue (contact for tax information)
515-281-3114 or 800-367-3388
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Table of Contents
Market Contacts ..................................................................................................................................................................... 2
Introduction to Iowa City Farmers Market ............................................................................................................................ 5
Mission Statement ................................................................................................................................................................. 5
Statement of Purpose ............................................................................................................................................................ 5
Levels of Participation ............................................................................................................................................................ 6
Market Fees ............................................................................................................................................................................ 6
Application Process ................................................................................................................................................................ 7
Behavioral Code of Conduct ........................................................................................................................................... 7
Vendor Categories .................................................................................................................................................................. 8
Vendor Products ................................................................................................................................................................... 11
Market Day Operations & Rules .......................................................................................................................................... 14
Arrival, Departure, & Set-up ........................................................................................................................................ 14
Absences ....................................................................................................................................................................... 16
Opening & Closing Whistle- Start of Sales ................................................................................................................... 16
Plastic Bag Policy .......................................................................................................................................................... 16
ICFM Token Payment System ...................................................................................................................................... 17
Licenses and Permits .................................................................................................................................................... 17
Weights and Measures ................................................................................................................................................. 17
Equipment .................................................................................................................................................................... 17
Sales Tax ....................................................................................................................................................................... 17
Clean-up ........................................................................................................................................................................ 18
No pets allowed ............................................................................................................................................................ 18
No Smoking Policy ........................................................................................................................................................ 18
WI-FI .............................................................................................................................................................................. 18
On-site Sales Personnel ................................................................................................................................................ 18
Pricing & No Giveaways ............................................................................................................................................... 18
No Hawking .................................................................................................................................................................. 18
Noise ............................................................................................................................................................................. 18
New Product Request ................................................................................................................................................... 19
Table to Table ............................................................................................................................................................... 19
Inspections ............................................................................................................................................................................ 19
Enforcement of Rules ........................................................................................................................................................... 19
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Complaint & Product Challenge Procedure ......................................................................................................................... 20
Farmers Market Nutrition Program- WIC & Senior Coupons ............................................................................................. 20
Centralized Token Payment Program .................................................................................................................................. 21
Glossary of Terms ......................................................................................................................................................... 21
Blue (EBT )Tokens Quick Facts: .................................................................................................................................... 21
Quick Rules for Blue (EBT ) & Red (Cash) Tokens: ....................................................................................................... 22
Token Rules Extended .................................................................................................................................................. 22
Token Redemption: ...................................................................................................................................................... 22
Severe Weather .................................................................................................................................................................... 22
Learn more about the Iowa City Farmers Market by viewing the video below!
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Iowa City Farmers Market
The Iowa City Farmers Market is a program of the Iowa City Parks and
Recreation Department. It is an open-air market held in the Chauncey Swan
parking ramp, Chauncey Swan Park, and on E. Washington St. in downtown
Iowa City.
Mission Statement
The mission of the Iowa City Farmers Market is to provide a venue where local farmers, producers, crafters
and artisans come together to provide a variety of fresh produce and related products directly to the
consumer in accordance with the Iowa City Farmers Market Rules and Regulations; to provide an
educational forum for consumers to learn the uses and benefits of quality, locally grown or prepared food
products; to enhance the quality of life in the Iowa City area by providing a community activity which
fosters social gathering and interaction. We strive to serve culturally and economically diverse populations
and to increase access to fresh, locally produced, nourishing and safe foods and other products of local
labor for all patrons.
Statement of Purpose
• To give producers alternative marketing opportunities that help them to sustain their local family
businesses;
• To serve as a business incubator by giving producers an opportunity to test and refine their products
and marketing skills with minimal investment;
• To build community by bringing producers and urban consumers together to deal directly with each
other, allowing them to trust, know and learn from one another;
• To improve the variety, freshness, taste, and nutritional value of food available to the Iowa City area;
• To provide an educational forum for consumers to learn the uses and benefits of quality, locally
grown, prepared food products, and arts/crafts products;
• To contribute to the local economy by keeping food dollars in the community;
• To enhance the quality of life in the greater Iowa City area by providing a community activity that
fosters social gathering and interaction; and
• To support local farms today so there will be farms in the community for future generations.
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Levels of Participation
• Full Season – Chauncey Swan Ramp: Vendors commit to weekly attendance for at least 18 weeks for
the market located at the Chauncey Swan parking ramp and E. Washington Street.
▪ Stall Payment: Stall fees must be paid in full prior to the start of the market season. Vendors who
commit to the full market have a slightly lower per market cost.
▪ Stall Assignments: Full Season vendors may retain their location within the Market from year to
year if their attendance is uninterrupted. If the market layout changes, it may be necessary for the
Recreation Superintendent and/or the Market Supervisor to make changes to season vendor stall
assignments. Vendor Spaces may be moved by the ICFM Supervisor or the ICFM Facilitator throughout
the season due to late arrivals, special events, and fluctuations in overall size of the market.
• Daily Vendor: Vendors who participate in the market on a non -consistent basis and only when space is
available. Also referred to as Part-Time or Waiting List Vendors.
▪ Stall Payment: It is preferred that daily vendors pay for their market stalls prior to the market they are
scheduled to attend. Vendors will be permitted to pay stall fees with cash on the day of the market.
Market staff will go to vendor’s stall to collect payment and will provide an invoice at the time. This
privilege may be revoked if the vendor demonstrates repeated absences (2 ) and early payment may
be required. To pay over the phone with a debit/credit card, please call the Market Supervisor at
319/356-5213.
▪ Stall Assignments: Daily vendors will be assigned a stall prior to the market day by the Market
Supervisor or their staff. Vendors who show up the day of the market hoping to be assigned a stall will
not be allowed to vend and will be required to remove their vehicle(s) and products immediately.
Please note, vendor behavior during a previous season or seasons will be considered before approval for the
upcoming season (See “Application Process and Fees” below).
Market Fees
Vendor Type Market Count Cost
Full Season Vendors All Market Days (26 Saturdays) $442
Daily Vendors Single Day $20
Full Season Vendor Fees must be paid in full prior to the start of the market season. Vendors who commit to
the full market have a slightly lower per market cost.
• Full Season Cost Formula: $16/wk + $1 weekly advertising fee =$17.00/wk
Daily Vendor Stall Fees will be collected from vendors by market staff on the market day attended.
• Daily Vendor Cost Formula: $19/wk + $1 weekly advertising fee =$20.00/wk
Payments accepted include cash, check, or money order by mail; cash, check, money order or credit/debit
card in person, or credit/debit card by telephone or in person. Address for the Robert A. Lee Recreation
Center is 220 S. Gilbert St., Iowa City, IA 52240. To make payment with credit/debit card by phone, call the
Farmers Market Supervisor at 319-356-5213.
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Application Process
• A vendor application must be filled out every season for every vendor.
• Complete the online application at www.managemymarket.com
• Electronically sign the registration form and indemnification agreement, which is included in
the Manage My Market application.
• Full season vendors will receive an invoice from the Farmers Market Supervisor, which must be
paid in full prior to the start of the season.
• All vendor applications will be reviewed by the Farmers Market Supervisor and, if necessary,
the Recreation Superintendent, Director of Parks & Recreation and/or the City Attorney for the
City of Iowa City.
• Vendors are approved based upon the following:
o City Code and market administrative rules; and
o The goals set forth in the Vendor Handbook, product diversity (see below) and quality of
the product, previous commitment and attendance, space availability, previous vendor
behavior (see below), and adherence to the Market Handbook requirements during a
previous season or seasons; and
o Behavior during a previous season or seasons that disrupted the operation of the
market (regardless whether the behavior occurred while participating as a vendor, w hile
assisting a vendor vend, or while participating as a customer); and
o The Iowa City Farmers Market desires to have most of Market gross sales derive from
farm products, which may mean limiting the number of craft and other non -farm
vendors.
• All vendors will receive notification from the Farmers Market Supervisor or their staff once the
application has been reviewed and approved, wait -listed or denied.
• If there are more registrants than available stalls and grilling sites, selection will be pursuant to
standards set forth in the Vendor Handbook. A vendor who has violated any provision of the
Iowa City Code Title 10, Chapter 9 or the Vendor Handbook will not be given priority.
• Insurance: All vendors must maintain a minimum of a $1 million dollar liability insurance and
provide a certificate of insurance naming the City of Iowa City as an additional insured .
Behavioral Code of Conduct
All Iowa City Farmers Market Vendors must follow the Code of Conduct as outlined below:
▪ Practice patience and understanding
▪ Demonstrate sensitivity to people of all ages, colors, ethnicities, and diversities
▪ Treat customers with courtesy, respect, and honesty
▪ Assist other vendors whenever possible
▪ Treat market staff, volunteers and other vendors with respect and understanding
▪ Notify market staff immediately of any unsafe conditions
▪ Resolve conflicts in an unobtrusive manner
▪ Do not treat any person in a manner that is rough, menacing, vulgar, profane , or abusive
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▪ Practice safe behaviors always, including while driving on and off site, loading, and unloading
▪ No vendor may be under the influence of illegal drugs or alcohol while participating in the market
▪ All products offered for sale must be safe, have a decent life expectancy and exhibit quality of
construction
▪ Vendors are not to offer items that contain violent, defamatory, profane, obscene , or sexually explicit
language or pictures.
▪ Vendors are responsible for the safety and behavior of their minor children and other minors who
accompany them.
The Iowa City Farmers Market features a wide-range of products and goods.
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Vendor Categories
Farmers
• Locally grown agricultural crops
• No reselling of plants or food grown by anyone
other than the registered vendor.
Crafters
• A “transformative act” (to undergo a change in form,
appearance, or character, become transformed) must
be performed which makes the product a creation of
one’s own
• No reselling of goods that have not been transformed
in a meaningful way
Food Vendors
• Food is to be hand-made
• Like crafters, a “transformative act” must be
performed to a food to make it hand-made
• No reselling of food goods – canned or bottled drinks,
potato chips in bags, no drink mixes
Information Groups /Not -for -Profit Groups
• Information/Not-for-Profit Groups are groups or individuals who want to be present for the purpose of
providing the public with information of a public concern, such as promoting their specific organization
or event and distributing written information. Such groups include local not-for-profit organizations and
political candidates.
• An information/not-for-profit group may participate in the market as a Vendor if offering items that are
homegrown or homemade. All vendor rules and fees apply. To request a vendor space, please contact
our Market Supervisor at 319-356-5213 or by email (see inside cover for email address).
• Information groups that are not offering goods for sale may set up a table in the area located north of
the Chauncey Swan Ramp and on the east or west side of the driveway into the ramp from E.
Washington St. This area is first come first served. Information groups must bring their own table.
• Information groups may not use a tent, awning, large umbrella or any other shade item that has the
potential to be shifted by winds, potentially into other people or vehicles. Our product vendors with
tents have provided the City with proper documentation of insurance coverage, have the City of Iowa
City listed as additional insured and meet the market standards for weighting tent legs.
• While an information group may NOT sell or engage in commercial activity, they may accept donations.
The purpose of the table is limited to providing noncommercial information to the public. Information
containing commercial and noncommercial information is allowed if the commercial information is
characteristically intertwined with noncommercial information. “Noncommercial information” is
information that is of public concern or that conveys political, social, religious, or philosophical
messages. “Commercial information” is information proposing the exchange of goods or services for
money or other consideration.
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Service Providers
• Includes local entrepreneurs who provide wellness-related services such as chiropractic evaluations,
massage therapy, etc. These providers are not market vendors. Like information groups, these service
providers can set up one table in the area that is not designated as farmers market space. This area is
located north of the Chauncey Swan Ramp and on the east and west side of the driveway into the ramp
in the grassy area (not on the driveway). This area is a first come first served space. Service providers
may not sell or engage in commercial activities, meaning they cannot charge for their services.
Additional services that fall within this category include tarot card readers and henna tattoo providers.
Notwithstanding any other provision, the City of Iowa City may occasionally organize a special event at
the Farmers Market, such as a “wellness market,” which will allow some of these providers to provide
their services for a fee.
Corporations and Businesses
• Corporations and businesses such as banks, realtors, insurance companies, and cell phone providers are
not market vendors. Additionally, they may not set up in the area located north of the Chauncey Swan
Ramp and on the east and west side of the driveway into the ramp in the grassy area. These businesses
may walk through the market and hand out flyers.
Market Customer Service Provider
• The City of Iowa City may arrange for a group to provide service to market customers, such as bike valet.
These groups are not market vendors and must be approved by the Recreation Superintendent.
Entertainment Provider
• The City of Iowa City may arrange for an individual or group to provide an entertainment service to
market customers, such as the weekly ‘Market Music’ performance. As such, unapproved busking or
other related services are not permitted.
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Vendor Products
The Iowa City Farmers Market (ICFM) is a producer only market. Absolutely no reselling is permitted. All
products sold must be grown or produced by the vendor or their employee. Vendors may only sell those items
that are approved. The offering for sale of any item acquired from others, either for resale or on consignment,
is not permitted. Vendors selling items other than their own will be removed from the market. If the vendor
buys and resells a product that is also produced by the vendor, the vendor may not sell that category of
product at the ICFM. For Example: If the vendor grows green peppers, but also purchases green peppers from
an auction or other outlet to supplement sales at other venues (restaurants, other markets etc.) the vendor
may not sell green peppers at the ICFM, even if they are grown by the vendor.
Approved Items (no licensing requir ed)
▪ Fruits & Vegetables: Washed and stored in clean containers stored at least 6” off the ground.
▪ Baked Goods: Includes breads, cakes, doughnuts, pastries, buns, rolls, cookies, biscuits, and pies.
Vendors are not allowed to sell items made from purchased premade dough, batters, crusts, or dry
ingredient mixes. Baked goods must be completely wrapped, covered, bagged, or boxed.
o Cottage Food Industry: Many vendors of baked goods will fall under the cottage food industry
label, unless using a licensed food establishment. Vendors must be familiar with and follow
cottage food industry guidelines and labeling requirement s. For more information: Iowa
Cottage Food Law Website
▪ Minimum Labeling Requirements: The minimum labeling requirements are allowed
only for foods that do not require a Farmers Market License from the J ohnson County
Public Health Department. All food must be labeled with the common name of the
food and the name and address of the person who prepared the food . Allergen
information needs to be declared on the label or by the use of a placard. The following
food products are considered major allergens: peanuts, soybeans (no refined soybean
oil), milk, eggs, fish, crustacean (crab, lobster or shrimp), tree nuts (almonds, pecans or
walnuts) and wheat.
o Licensed Food Labeling Requirements: Food that is prepared in a licensed food establishment
or food process plant must be labeled at a minimum with the following information (food that
requires a Farmers Market License from the Johnson County Public Health Department to be
sold at our market):
▪ Product name
▪ A list of ingredients in order of predominance (by weight). If the product has a standard
of identity in the Code of Federal Regulations, it must conform to that standard
▪ Name and address of the manufacturer, packer or distributor. Unless the name given is
the actual manufacturer, it must be accompanied by a phrase which states the product
is: “manufactured for” or “distributed by”
▪ Net weight or volume
▪ Allergen information
▪ Nutrition labeling information is required unless exempt. Exemptions may be found on
the FDA website www.fda.gov
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▪ Eggs – Refrigerated at 45 degrees or below.
▪ Honey – Labeled as described above
▪ Jams, Jellies
▪ Dried Noodles
▪ Wild Mushrooms may be sold at a farmers market if the vendor has followed all criteria set forth
by the Iowa Department of Inspections & Appeals. See more information: Iowa Department of
Inspections & Appeals- Farmers Market Food Licensing & Wild Mushrooms
▪ Dried/Dehydrated Fruits & Vegetables plus dry ingredients in a container if shelf stable and
nonhazardous.
▪ Flowers & Plants
▪ Arts & Handicrafts All handicrafts must be handmade. Potential vendors must submit photographs
of the process as well as the finished product to the ICFM Supervisor for approval at least two
weeks prior to participating in the market. Vendors are not to offer handicrafts or other items that
contain violent, defamatory, profane, obscene or sexually explicit language or pictures.
▪ On-site Prepared Food Sales—vendors who wish to prepare and sell ready-to-eat food at the
market must obtain a Farmers Market Food License. This license is valid only in the county it was
purchased and is valid only at farmers’ markets. For questions or to obtain an application please
contact the Johnson County Public Health Department. Contact information for the Johnson
County Public Health Department is on page 2 of this handbook. You may also visit the Johnson
County Public Health website for more information about Farmers Market food licensing.
Restricted Items* (License required to sell)
▪ Meat and meat products
▪ Cheese
▪ Salsa
▪ Jarred sauces/dressings
▪ Baked goods such as soft pies, meat pies, custard or cream filled products
▪ Pet treats and pet foods need to be licensed by the State Department of Agriculture
▪ Wine
*Some foods may be sold at farmers markets if properly licensed. The license must be obtained from
the Johnson County Department of Public Health prior to its operation. All licenses need to be
displayed during the farmers market. Please visit the Johnson County Public Health website for more
information about Farmers Market food licensing.
Prohibited Items
▪ Homemade butter
▪ Raw Milk
▪ Home canned/bottled fruits or vegetables
▪ No items made from pre-made dough, batters, crusts or dry ingredient mixes
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▪ Wild mushrooms are prohibited unless the vendor complies with requirements set by the Iowa
Department of Inspections and Appeals: Iowa Department of Inspections & Appeals- Farmers
Market Food Licensing & Wild Mushrooms
▪ No commercial or imported items
▪ No Franchises: Those who have entered into an agreement or received a license to sell a company’s
products and/or use a company’s packaging, logo, ingredients, and/or marketing tools under that
license or any franchise agreement.
Potentially Hazardous Foods
Potentially hazardous foods are so defined by the Johnson County Department of Public Health. “Potentially
hazardous foods mean any food which consists wholly or in part of milk, milk products, eggs, meat, poultry,
fish, shellfish, edible crustacean, or other ingredients, and which is capable of supporting rapid and
progressive growth of pathogenic infectious or toxigenic microorganisms. Foods in which microorganisms can
rapidly grow and are potentially hazardous foods often have a history of being involve d in foodborne illness
outbreaks, have potential for contamination due to methods used to produce and process them, and have
characteristics that generally allow microorganisms to thrive. They are often warm, high in protein, and
chemically neutral or slightly acidic.”
Sampling
All samples offered by vendors must meet the following requirements: Unlicensed vendors (vendors who sell
food items that are not required to be prepared in a licensed kitchen) may give away free samples of bread,
cut fruit, cut vegetables, beverages, etc., without any regulation from the health department. It is required
that these vendors have a hand-washing station set up so that they are not contaminating the food products
with bare hands. Licensed vendors who handle food cannot touch food that is ready to be consumed with
bare hands. Vendors must use utensils, deli tissues, or gloves to prevent bare hand contact with ready to eat
foods and must have a hand washing station present at their stall.
Temperature
The vendor is responsible for monitoring and maintaining proper temperature in accordance with health
codes. Vendors who sell foods that must be kept refrigerated or frozen must have an accurate thermometer at
the market.
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Market Day Operations & Rules
Arrival, Departure, & Set-up
All vendors must occupy their assigned space(s) at
least 30 minutes prior to the opening of the market or
the ICFM staff may assign the space to another
vendor.
Chauncey Swan Ramp Vendors:
▪ Arrival Time & Set-up: Vendors may begin
set-up at 6 a.m. and must be in their stalls
by 7 a.m. The on-site Market Facilitator will
blow a whistle at 7:30 a.m. to signal the
start of the market.
▪ Entering Chauncey Swan Ramp: Vendors must enter the market from the south side. In other words,
vendors will enter the Robert A. Lee Recreation parking lot from E. Burlington Street, drive through
the recreation parking lot and into the ramp. This rule includes vendors that are assigned to the north
side of the ramp as well and vendors who park elsewhere during the market and move their car into
the ramp at the end of market for packing out . This is for the safety of our E. Washington Street
vendors who are setting up or tearing down at the same time.
▪ Stall Size & Spacing: Parking stalls inside the ramp are 8.5’ x 17’. Vendors can set up beyond the 17’
up to (but not beyond) the directional arrows that are painted on the floor. If you cannot see the
arrows, look up and down the row you are assigned to and make sure that you are in -line with the
other vendors.
▪ Departure & Take-down: The on-site Market Facilitator will blow a whistle at noon to signal the
end of the market. Vendors must remain in their stalls for 15 minutes until a second whistle is blown
to alert vendors it is okay to exit the ramp.
▪ Parking: Vendors may choose to park their vehicle inside their assigned stall. Free parking is also
available on the upper levels of the ramp which is accessed via College St. Do not park in the
Recreation Parking lot as this is to remain available for market customers and patrons visiting the
recreation center, farmers market, or downtown area. If you have a vehicle that will not fit in th e
spaces available on the upper levels only then may you park in the recreation lot.
▪ Tents: Tents are not allowed inside the Chauncey Swan parking ramp.
▪ Electricity: While there are electrical outlets available in the outside perimeter rows of the Chauncey
Swan Ramp, the City does not guarantee electricity to any vendor. Vendors may use these outlets
if they are available on a first come first served basis . If the power goes out, the Farmers Market
staff will attempt to reset the breaker. However, they will not be able to repair the breaker should
that attempt fail. Vendors who need to have electricity to legally operate their businesses need to
provide a generator or an extension cord and mats to cover any of the cord that lies in an area utilized
by market customers.
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Washington Street Vendors:
▪ Arrival Time & Set-up: Vendors may
begin set-up at 6 a.m. and must be in
their stalls by 7 a.m. Market staff will
close off E. Washington Street to
through traffic at 6 a.m. E. Washington
St. vendors will set up on the north side
of East Washington Street facing south
(towards the parking ramp with back to
City Hall). Vendors on Washington St.
are to pull up to their assigned stall and
unload their product. After unloading
equipment/product from the vehicle,
the vendor will need to immediately
move the vehicle to allow for other
vendors to enter and to allow for greater safety and ease of set -up for market staff and all vendors.
▪ Entering East Washington Street: Vendors assigned to E. Washington Street will enter from the east
(nearest to the Van Buren/East Washington St. intersection or the side nearest to the New Pioneer
Food Co-op). This is also the case at the close of market. We believe it is safer to have all traffic going
in the same direction during set-up and tear-down.
▪ Stall Size & Spacing: These stalls are 12’x12’ each and are marked by a number shown on the
northside curb of east Washington.
▪ Departure & Take-down: The on-site Market Facilitator will blow a whistle at noon to signal the end
of the market. Vendors must remain in their stalls for 15 minutes until a second whistle is blown to
alert vendors it is okay to move vehicles. Please note that the road barriers blocking off traffic will be
removed by the market staff at 1:30 p.m.
▪ Parking: Vendors shall not set up their stall until the vendor has moved the car to the parking lot. If
your vehicle will fit within your allotted space, you may park in your assigned stall. If vendors have a
truck/trailer that will not fit within the height requirement of the upper levels of the ramp, you may
then park in the Recreation parking lot (behind the Robert A. Lee Rec Center). These two lots offer
free parking during the market. You may use on-street parking/metered parking at your expense.
▪ Shelter Requirements: The Johnson County Department of Public Health requires that “retailers
with Farmer’s Market Licenses must provide overhead protection for exposed food pro ducts that
are not prepackaged.” The reference for this regulation is found in volume 481 Iowa Administrative
Code Chapter 31.2(5). “Ceilings shall be of tight design and weather resistant material to protect
against elements and flying insects. If vendors utilize overhead lighting the light bulbs must be
shielded or shatter resistant in their food prep/food storage area where the food is not
prepackaged.” These requirements would apply to those selling foods that are removed from the
packaging by the vendor at the market such as eggrolls, burgers, etc. It does not apply to those
selling prepackaged meat products, salsa, apple cider, etc. Please contact the Johnson County
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Public Health Department for questions on this or any other items regarding farmers mar ket
licensing requirements at 319-356-6040.
▪ Tent Requirements: All tents must be weighted. No drilling or staking is allowed. Vendors are
responsible for weighting and/or tying down their tents and umbrellas with at least 20 lbs. of
weight on each tent leg to sufficiently eliminate wind disruption and danger. Vendors are liable for
any damage occurring from their personal propert y.
▪ Electricity: There is very limited electricity available on E. Washington St. If electricity is necessary
for operation the vendor will need to provide a quiet generator for power that does not emit a
strong/offensive odor. See page “Equipment” section below for more info on generators at the Iowa
City Farmers Market. The City does not guarantee electricity to any vendor. Vendors may use these
outlets if they are available on a first come first served basis. If the power goes out, the Farmers
Market staff will attempt to reset the breaker. However, they will not be able to repair the breaker
should that attempt fail. Vendors who need to have electricity to legally operate their businesses
need to provide a generator or an extension cord and mats to cover any of cord that lies in an area
utilized by market customers.
Absences
Vendors are expected to notify the Market Supervisor of intended absences at least 48 hours in advance. Two
absences or late arrivals without prior notice may result in revocation of full season space assignments.
After two absences, daily vendors will be required to prepay by 4 pm on the Wednesday of their scheduled
market. Vendors with excessive absences may not be permitted to return to the market that season. If your
absence is due to illness or vehicle trouble, we understand that it is not possible to contact the ICFM
Supervisor in the 48-hour time frame. In the case of illness etc., please call the Supervisor’s office at 319-356-
5213 and leave a message. A vendor assigned to a stall may not sublease or delegate some or all booth space
to anyone at any time without the specific authorization from the Market Supervisor
Opening & Closing Whistle- Start of Sales
Vendors may not begin selling before the opening whistle and must be actively packing up to leave at the
closing whistle. The closing whistle will be sounded at noon indicating the market is closed. Staff will sound
the whistle again at 12:15 indicating that it is now okay for vendors to exit the market Exceptions: Vendors
and ICFM staff may make purchases of ingredients necessary for their stall operation prior to the opening bell
from other vendors. Vendors may also purchase items prior to the market opening bell from other vendors for
immediate consumption. Pre-market sales and post-market sales are only allowed with permission from the
ICFM staff.
Plastic Bag Policy
As part of the City of Iowa City‘s Waste Minimizing Strategy, the ICFM is plastic bag free market. This ban is for
single use grocery bags with handles and similar plastic bags used at the end of a typical transaction. This ban
also includes biodegradable bag use. The only time this type of bag is allowed is if the shopper brings their
own. Vendors are not allowed to recycle and use these bags. Alternatives to use other than plastic bags are as
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follows: multi-use tote bags, newspaper used for wrapping, paper bags, and shoppers bringing their own
bags/containers.
All day-of-market on-site decisions by market staff are final and binding. If a situation requires
further review, that will take place with administration during the week following the market.
ICFM Token Payment System
All vendors that participate in the Iowa City Farmers Market are required to accept the red token s and SNAP
eligible vendors are required to accept the blue and red tokens as payment. This program is not in lieu of a
vendor accepting EBT/credit/debit cards individually. It is simply another option for customers to make
purchases at the market. See pages 20 & 21 for more details on this program.
Licenses and Permits
All permits necessary to sell must be on display at all time. It is the responsibility of the vendor to obtain and
provide to the Market Supervisor copies of all licenses and permits required for the sale of the vendor’s
products at the market. The Iowa Department of Inspections and Appeals controls and regulates items that
may be offered for sale at farmers markets. Questions should be directed to: Iowa Department of Inspections
and Appeals, 515-281-6538. Visit the Iowa Department of Inspections and Appeals website for more
information.
Weights and Measures
All sales are to be by container or item, not by weight, unless the vendor has present at the market a legal for
trade scale that has been licensed and inspected by the Iowa Department of Agriculture and Land Stewardship
Weights and Measures Bureau. The vendor must inform the Market Supervisor if they will be using a scale.
Equipment
Vendors will furnish their own equipment necessary for the market they are attending (tables, chairs,
extension cords, signs, tape, decorations, tents/canopies, generators etc.)
▪ Space Heaters: Space heaters are not allowed.
▪ Running Vehicles: The running of vehicles for heat or power supply is not permitted during the market.
▪ Generators: Generators must be quiet and must not emit offensive fumes. If it is deemed by the
market staff that a generator is too loud or the odor is too strong, the vendor will be asked to shut it
down. If it is determined that a vendor’s generator does not meet these requirements, the vendor may
be asked to replace the generator before returning to the market.
Sales Tax
Vendors attending the Iowa City Farmers Market should determine whether sales at the market are subject to
sales tax. ICFM cannot give tax advice or legal advice. Vendors with questions are encouraged to contact the
Iowa Department of Revenue at 515-281-3114 or 800-367-3388 from 8 a.m. to 4:15 p.m.
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Clean-up
Vendors are responsible for removing all waste, rubbish, recyclables, or trash tha t they generate during the
market. Trash or residue from the vendor’s product may not be placed in any storm sewer or in the market
trash barrels or the trash dumpsters located in the Recreation Center parking lot. Any charges incurred by the
City of Iowa City that occur as a result of vending (grease, food stains, etc.) will be the responsibility of the
vendor.
No pets allowed
For health and safety reasons vendors are not allowed to bring pets into the market. The sale or giving away of
animals at the market is prohibited. Market customers are also not allowed to bring in pets, except for guide
and therapeutic animals.
No Smoking Policy
The farmers market is a no smoking area. No smoking is allowed in or around the parking ramp or in Chauncey
Swan Park anytime during the market. E-cigarettes are also prohibited in these areas.
WI-FI
Wireless internet is provided by ImOn. Vendors may need to enter an email address the first time you
connect.
On-site Sales Personnel
Family members or employees paid hourly, on commission, or by salary may sell vendor’s products at the
market. Vendors are responsible for making sure that all persons working at their booths are familiar with and
adhere to all market rules, regulations, and guidelines. On-site sales personnel do not set the price, nor retain
ownership of the product. These rules also apply to any guest, friend, or companion who is present at the
vendor’s stall throughout the market, whether or not they are selling products.
Pricing & No Giveaways
Vendors are discouraged from giving produce or other items away for free or at below -cost pricing, thus
undercutting and affecting the potential sales of other vendors. This does not include sampling or donations to
Table to Table.
No Hawking
Hawking is not allowed (calling attention to products in a loud, repetitive public manner and selling pr oducts
in an aggressive manner).
Noise
Any loud and raucous noise, or any noise which unreasonably disturbs, injures or endangers the comfort,
repose, health, peace or safety of reasonable persons of ordinary sensitivity will be allowed at Market.
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New Product Request
Requests to offer for sale a new product which is not listed in the same category already listed on the vendor’s
registration list must be submitted in writing and photos provided to the Farmers Market Supervisor for
consideration. For example, if the vendor is currently selling produce and wants to add a craft item, this would
be considered a new category. Such requests must be submitted well in advance of the expected sale of a new
product.
Table to Table
Volunteers from Table to Table will be asking vendors to
contribute excess produce and food from June through
October. This is a not-for-profit organization whose mission is
to help serve the needs of the hungry in Iowa City and
surrounding areas. A letter will be distributed towards the end
of May providing more information. Vendors may contribute
to Table to Table without violating the rule discouraging giving
away items for free.
Inspections
▪ Representatives of the ICFM shall have the right to
conduct inspection(s) of the production areas of the products sold by a vendor at the market. An
inspection may include ownership information and any other information relevant to determining
product legitimacy. An owner, operator, or person listed on the application must be on hand and assist
during site inspection.
▪ Recipes and receipts for processed and crafted product ingredients must be on file and available during
the inspection.
▪ Date and time of inspection shall be agreed upon by the vendor and the ICFM representative. Follow-
up or surprise inspections may be conducted without prior notice as deemed necessary by an ICFM
representative.
▪ Failure to allow an inspection constitutes a violation of the market rules and wil l mean revocation of
the authorization to participate in the market.
Enforcement of Rules
▪ All rules of the market are enforced by the Market Supervisor or their designee, who has ultimate on-
site authority. Complaints or problems should be directed to the Market Supervisor in a timely manner.
▪ If a vendor does not abide by the rules of the ICFM or comply with federal, state, and local regulations
applicable to market participation, the Parks and Recreation Director may take any action deemed
appropriate, including revoking the vendor from selling at the market for future market days.
▪ Customer complaints will be forwarded to vendors and kept on file. Complaints may result in
disciplinary action including revocation of authorization to participate in the market.
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▪ ICFM reserves the right to visit and inspect the farm or business of any ven dor and to request any
documents verifying business or employee status.
▪ Vendors must remain current with all financial obligations to the City, whether related to the ICFM or
not. Vendors who become delinquent in paying financial obligations to the City shall immediately have
their market privileges revoked until full payment is made. No refunds of vendor fees will be made.
Prior to any revocation, the City will provide the vendor with notice of the delinquency and allow at
least seven (7) calendar days for the vendor to pay the delinquent amount.
▪ The Recreation Superintendent, Parks and Recreation Director, or designee reserves the right to make
an exception to these ICFM rules and guidelines at its discretion.
Complaint & Product Challenge Procedure
It is the intent of the Iowa City Farmers Market to offer customers fresh, high -quality handcrafted goods and
farm-direct products. Products that are thought to be inconsistent with market guidelines may be challenged
by any vendor, the Market Supervisor, Market Facilitator, or other city designees. A challenge must be
submitted in writing to the Market Supervisor before action will be taken. A Vendor Challenge Form is
available at the market information/staff table.
The challenge process is as follows:
▪ Vendor will receive written notice of the challenge from the Market Supervisor.
▪ The vendor will be required to respond in writing to the challenge before the following market day.
▪ Challenge to be resolved within two weeks of vendor response to the satisfac tion of the Market
Supervisor and the Recreation Superintendent.
The Iowa City Parks and Recreation Department Director and staff will investigate and conduct a farm/home
site visit to inspect for compliance purposes, if needed. If the vendor is found to be in noncompliance of the
market rules or the City Code, the Director will provide the vendor with a written decision on the complaint
that may include revocation of the authorization to vend at the market for a period of time or the remainder
of the season pursuant to Section 10-11-5A(4) of the City Code. Decision of the Director constitutes a final and
binding decision on any complaint.
Farmers Market Nutrition Program- WIC & Senior Coupons
The ICFM is a participant in the Iowa Farmers Market Coupon Pro gram sponsored by the Iowa Department of
Agriculture. Clients of the Women, Infants & Children (WIC) program, nutritionally-at-risk Iowans, are given
checks from local area distribution centers for the purchase of fresh fruits and vegetables from an Iowa
Certified Farmers Market Program Vendor. To become a certified vendor, the vendor must complete an
application form and meet certain other requirements set by the Iowa Department of Agriculture. The vendor
should not accept these checks unless certified by the State Department as an Iowa Certified Farmers
Market Program Vendor. Upon certification the vendor will be given a sign to post at the stall. Please be sure
the sign is easily visible to people attending the market.
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Centralized Token Payment Program
The ICFM offers a centrally located point-of-sale (POS) terminal. SNAP customers redeem their benefits by
swiping their EBT cards at the POS terminal in exchange for scrip (blue $1 tokens), which they can use to buy
eligible food products (see page 18). The ICFM also allows customers with debit and/or credit cards to swipe
their cards at the POS terminal in exchange for scrip (red $5 tokens).
All vendors that participate in the Iowa City Farmers Market will be
required to accept the red tokens. SNAP eligible vendors are required to
take the blue and red tokens. This program is not in lieu of a vendor
accepting EBT/credit/debit cards individually. It is another option for
customers to make purchases at the market. The ICFM has obtained a
FNS license that covers all our eligible vendors.
Glossary of Terms
SNAP - Supplemental Nutrition Assistance Program
EBT – Electronic Benefit Transfer, the system that allows SNAP benefits
to be redeemed via an electronic card like a debit card in exchange for
EBT scrip (blue tokens).
Scrip – the token given to a customer after they swipe their EBT or
debit/credit card. These tokens can be used like cash at the market.
However, EBT (blue $1 tokens) and debit/credit tokens (red $5 tokens)
each have unique restrictions and requirements. Read more below.
POS Terminal – Point of Sale terminal that can accept EBT cards. The
ICFM is also contracted to accept credit and/or debit cards in exchange
for scrip (red tokens). Located at ICFM Info table.
FNS – Supplemental Nutrition Assistance Program, a federal benefit program run by the USDA that
administers SNAP and other food assistance benefits redeemed at the farmers markets.
Blue (EBT )Tokens Quick Facts:
Okay to purchase with b lue (SNAP) tokens:
• Baked goods and cereals
• Fruits, vegetables, and nuts
• Meats, poultry, and eggs
• Dairy products
• Jam, jellies, salsas, dips, honey, and
frozen food items
• Seeds and plants that produce food
for the household to eat
May not be purchased with blue (SNAP)
tokens:
• Non-food items
• Pet foods
• Soaps
• Jewelry, candles and fresh flowers
• Crafts, yard décor, furniture, and artwork
• Household supplies
• Hot foods
• Food that will be eaten on-site
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Quick Rules for Blue (EBT ) & Red (Cash) Tokens:
The following rules apply to the $1 b lue
tokens:
• No change may be given
• Sales tax is not charged
• Purchases must be from the eligible food
list above
The following rules apply to the $5 red
tokens:
• Change may be given
• Sales tax is charged
• No restrictions on purchases
Token Rules Extended
• Vendors cannot give SNAP customers change for purchases made with scrip. A SNAP sale must total
the exact amount of scrip or the customer can make up the difference with cash. On the other hand,
vendors may give change to non-SNAP customers.
• Only eligible foods can be purchased with EBT Scrip ($1 blue tokens). On the other hand, non-SNAP
debit/credit card customers may use their tokens to buy any item sold at the market.
• Vendors will be responsible for making sure customers are using the tokens appropriately, counting
the total number of tokens each day and returning them to staff at the end of each market.
Token Redemption:
Vendors will turn in their tokens to farmers m arket staff. The City of Iowa City will reimburse the vendors for
these tokens the week following the market that the tokens are turned in. All vendors are encouraged to fill
out an automatic deposit form to the City of Iowa City (forms available at staff table) to receive the weekly
reimbursement through an automatic deposit system. If a vendor is unable to provide bank information, a
check will be mailed to the vendor the following week.
Severe Weather
In cases of confirmed severe weather and tornadoes, the Johnson County weather alert sirens will sound with
a steady tone for a period of three to five minutes. The Market staff will immediately blow the whistle
indicating that the market is closed. Vendors and shoppers will be encouraged to take shelter ins ide the
Robert A. Lee Community Recreation Center. Staff will take shelter. Once an all clear is given, the Market staff
will return to the ramp and blow the whistle to indicate the reopening of the market. There are to be
absolutely no sales conducted during the shutdown period.
In instances of lightning without sirens, the market staff will look at local radar and if it looks as though the
lightning is going to continue, they will close the market and follow the procedures listed above for reopening.