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HomeMy WebLinkAboutMark Hays - SizeUpMark Hays SaeUp, Inc. 96M Great Hills Trail, STE 150W Austin, TX 78759 aMasAs uuo coin 931-538-55/5 Re Business Support Programs- Statement of Interest I would like N formally submit this statement of interest to provide online business support programs for small businesses and eatreprenems in Iowa City SmeUp's sate of products includes SaeUp LBI, SvzUp Small Business Advisor, and Shop Local. SaeUp LBI and SaeUp Small Business Advisor are self help tools amended to be used directly by entrepreneurs from the city website. These tools include industry specific dam, market research, videos, tips, and much more Nat will help businesses make data driven decisions. Fm[repmeurs and small business owners simply go to the city website and begin using the tools without needing to do anything else Since small businesses were most mounted by the pandemic, these tools are perfect on help them build back stronger Shop Local is a tool thaz encourages consumers to shop with busmesses located and headquartered in Iowa City This tool will he embedded directly onto the city website and help consumers find local businesses by industry. SbcUp collects all deed necessary and no input is needed from Iowa City officials. All of the work is done through the mtemet and no SaeUp staff member will need to be on site. Average tone Tom the execution of a contract to delivery of fished code is less than 30 days A proposal for everything included in our SAAS license is below. Sizeup ■ Iowa City Siscei Small Business & Entrepreneur Software Slzellp invented the online strategy, process, and technology to help small businesses make smatter decisions based on data. We've accomplished this by combining big data, algorithms, cloud computing, Internet, and GIS technology to provide market research and business Intelligence any business can easily understand and visualize. We've made it our goal to empower economic development organizations vi online services they can provide to support their local businesses to foster success Director of Business Development mhays@sipal comm (931)538-5575 Table of contents INTRODUCTION SIZEUP LBI SIZEUP SMALL BUSINESS ADVISOR SIZEUP SHOP LOCAL INVESTMENT This proposal mi popnedry and mMdmOal nRormatm and "I not W user, Elxl i or repmtlucel, In wi or in part for any puBcse without the prior wiMen consent of SusUp Inc 92022 m SizeUp delivers innovative online software for economic development organzatons that empowers them to better serve their small business wnshtuents and grow their local economy SizeUp is obsessively committed W making businesses smarter, more profitable, and more competitive by providing business intelligence and market research insights which were not previously accessible to small businesses This fosters better businesses and economically healthy communities. When economic development organizations are senous about increasing jobs, retaining businesses, providing the highest -quality online economic development services, and proving their commitment to local businesses, they know the right choice Is always SizeUp. Some of the world's most famous business leaders agree that SmUp is the right choice for economic development. Vmt Cerf, Chief Internet Evangelist at Google and -w-father of the Internet'; Sheryl Sandberg, COO at Facebook; Vlvek Kunda, EVP, Salesforce cam; Tim O'Reilly, CEO of O'Reilly Media; John Bryson, US Secretary of Commerce; and Steven VanRoekel, US Federal CIO awarded SizeUp the 1st rllace award from the Us Dv"mment of Commerce for a full anr�that hefx American businesses be more comoetitve momve their success. foster Mori d _((_ _m lobs MELLEMa tbllMm} Gwnhewunr a iRe Read fwnOeeMLfO SmNg AG,mmne NdVeI GO fwyelW, r¢ae fiedi selai OPeiIIimed, ERANA a IIm,N sale, SizeUp's mnovabve approach to expanding the capacity for small businesses assistance has been profiled by ell Forbes, Entrepreneur, CNN/Money, Inc. magazine, Bloomberg BusinessWeek, Business Insider, Castro Connection, Cleat, CBS, and other quality business media. SizeUp has also been featured in numerous national and international mnPerenas Including Sibos (Singapore), G20 Summit (Turkey), Fmovate (England), MoneyCunf (Spain), TmstTech (France), FINi Forum (Colombm), International Economic Development Council (USA), and many more. Forbes ErnrepreArN! B�rme>;�,eek Money Inc. K Techerunch jmMSNBC BUsw ER BENZINGA HUFFINGTON �.tI�N,e'I'OER POST ®CBS FOX Q *et msn� SizeUp has banned its technology to organlzatims such as the USA Small Business Administration, two White House administrations, the largest banks in fire USA and Europe, and economic development organizations across America. Small Business is Big Job Creation Small businesses create M%of all net new prwate sector lobs.' Moreover, they broke a 45- year record for adding jobs in 2019.' Fran 1993 W 2015 small businesses created 425% more net newjobs than big businesses. When job creation Is a priority for an economic development organaabon, small businesses are the most effectwe engine for creating these jobs.In o Iraua.x.,M&aMMprm addition, a successful small business in your •• 17�71 We community an grow to become W a large business, facilitating more economic activity, A• generating more Jowl taxes, and creating even more lobs. I.owlly-owned businesses also have a greater economic impact on your local economy because more of the revenue that these busnesses earn stay within your area.' This is because the people running these locally - owned businesses live In the community and therefore spend more locally In economic terms, the multiplier effect is stronger for local -owned businesses. This Is different than businesses headquartered out-of-town that take profits b owners and exectbves in the company's headquarter city or, for publicly traded companies, that disburse profts as dividends to shareholders around the world. Those mofRs leave your community �111111111111111111ii lii — / Small businesses are a logical path for achieving success for economic developers that want to achieve lob creation and maximize the vitality of the local economy. SizeUp LBI provides economic developers with a powerful service to help their local businesses succeed. Cali, R011111 �x.miwaa•�>3.� Eliminate Old Barriers to Serving Small Business A legitimate and historic challenge for economic developers is that there are so many small businesses and it has been difficult to serve all of them due to limited staff resources. This may have been true in the past, but the emergence of SizeUp Lars online economic development software powered by super -computing, big data, and information visualization, now makes It finally possible to help all local busme ai at style. This makes this former obstacle no longer relevant today. WM Sil LBI, economic development organizations can serve vast numbers of loan businesses ] days a week and 24 hours a day. Business owners are busy during the day managing staff and working with customers. Spellp LBI provides them on -demand business assistance anytime it is convenient for them and anywhere they are located with an Internet connection. Why Sizei Sbellp helps ecoramlc development organizations better serve their small business customers through big data. Small businesses are a huge opportunity for economic growth but are intersected because there are so many small businesses and they are so different. It out practical or cost-effective for local commonness to provide custom/individualized services for all types of small business customers with manual/employee service. Sizeop takes a data-0riven approach to provide hyper -local and individual business intelligence insights to am business by using big data, computing, mathematical algorithms, and delivering the Information over the Internet. Local communities primarily use Sizetlp to: • Help small businesses grew and foster lob creation, • Scale beyond traditional Business Retention/Expansion programs to proves digital services to all local businesses, • Increase engagement with local businesses, • Serve disadvantaged small, minority, women, and veteran -owned cwmpames, • Reduce the risk of entrepreneurship. • Show direct evidence to elected officials and local businesses of a commitment to helping small businesses. Deliver What Your Local Businesses Need In today's information economy, successful businesses make smarter daisons (and avoid bad dect ions] through research and data analysis. Large companies can afford to perform this research with internal staff analysts or by hiring consultants to accomplish this from companies like McKinsey or KPMG. However, small businesses typically cannot afford the large acts for this information and lack the internal etpemse to make sense of the call even if they had ft. SizeUp provides high quality data/market insights for small businesses using the same or similar data that large corporations use, tut In a format that any small business can understand and access Through the data analysis provided with SizeUp the small business can make educated decisions how to successfully grow their company and decrease the risk of failure due to uninformed decisions. SzeUp provides information that small businesses cont know they dont know. Small businesses don't have access to the business intelligence they need to create a business plan, test then hypotheses about their industry, leverage cata to find customers and suppliers, estimate their performance relative to competitors, analyze hrov realistic their projections and estimates are compared to a business similar to theirs, or develop an effective marketing Initiative to target ideal client audiences rortunately, with SizeUp LBI on their website, economic development organizations can provide their local businesses with market rewards and business intelligence as an answer to these challenges they couldnt solve before. Sil does this by using millions of pieces of data to provide businesses in your community with customized data for their unique businesses, in their specific industry, and in their exact location. Value Across the Entire Business Lifecycle SizeUp Is relevant and (�apjlyA used to help businesses yii8i across their entire llferycle. irytll �,1� flul Each phase of business mR\ development requires information to make smarter decisions. Reduce New Business Failure Over 62%of businesses that fall in then first year do so due to a "lack of preparation In one way or the other.'" Ecanyl developers an have a slgrvfant Impact In reducing this failure rate by delivering the information and tools needed to get businesses out of the bottom of businesses that fall quickly. Entrepreneur Boom There has never been a time and opportunity like now W support local entrepreneurs because the United States is experiencing the largest number of new business openings in the last 25 years.' These new companies need the support of economic development organizations that an help them make smarter decisions based on data. USA New Business Failure Rafe - First Five Years AM Ad 1 Over 62%of newest businesses are failing due to a lack of preparation. s N.m...m, USA Busmw Applications by Half Year lmomnly Aeeragel .r ee..r....ee...e.. .. ., .. ..e.. ..�.. ..e..r..l W SizeUp LBI offers an attractive, easy -to -use platform with the following features designed to deliver market research and business intelligence to help local businesses succeed in your community. About SizeUp LBI SizeUp uses Gg data to provide small business with market research and business intelligence that are both inaccessible and invisible to them. It helps to level the competitive playing field by providing small businesses with similar market research that typically only large corporations can afford from hiring companies like KPMG or Deloitte. However, SizeUp delivers this similar analysis using big data, algorAhma, supencomputing, and the Internet. Small and medium businesses can use Sil to make data -driven clean SizeUp Is big data for small businesses. It provides business Intelligence and market research to companies so may can make smarter decisions through data. SizeUp currently provides: L Competitive benchmarks: Compare your busness performance to your industry competitors across multiple performance indicators. Z. Find customers, suppliers, and competitors: Geographically discover and iderml potential customers, suppliers, and compadarti to grow your business. 3. Best locations to advertise: Identify the best geographic locations to advertise based on industry and demographic characteristics. 4. Demographic analysis: Quantity and visualize the demographl4 consumer spending, and labor force characteristics. SizeUp empowers small businesses to make smarter deacons through big data. It helps level the business playing field by providing small businesses similar busman intelligence that was previously only available to huge corporations. Pali CN 101�0 10 4 ®O�O Performance Benchmark r Wele5 a users able to it b si benchmark their business tench - performanceagainstother companies in their similar industries __.-�_........�.-_ from the local (city, county, or 0. - metro) to national (USA) levels. These businesses Input numeric _ _ information about their company _... into SizeUp and then Size,p returns an industry benchmark. -®- SizeUp delivers the benchmark as ----^----W^�-- _ numbeummilders, graph, or map. In some cases, It Is a combination of two or all these formats. ....... _... _... _... IN " . UM caw... .._._ _ Find Customers, Competitors, and Suppliers Monte users will be able to map businesses: • In the same/similar sell as the business which may be their mmpentors In Industries that Mey target for busmess which may inc ude current a potential ostomers In Industries that may aimently or potentially sapply services or products to the user Componles are displayed on an interactive map and are shown posed on expanding distances from the approximate centroid of the aty in which the business is located. Consumer Spending Businesses Mat sell directly to consumers are able to oveday heat maps showing a variety of consumer expenddarms categories that show the geographic concentrations; of high and low spending by neighborhood 191 Optimize Marketing Website users will be able to analyze potential geographic locations that are more optimal W advertise tassel on the user-mputted information. Based on the user's industry and city in which the user's business is local Sizellp will deliver a list of geographic locations to consider for marketing and advertising. The user can select from pruned analysis such as total revenue, revenue -per -capita, or underseryed markets. Alternatively, they can add additional filters to the analysis including distance, industry performance, and demographic characteristics. Demographic Analysis Website users can create detailed reports for demcgraphia, consumer spending, and labor force. The analysis is customized by the user and an be for a distance around an address, by user -defined boundary, or for a place. Users can see the demographic information as tabular data or as heat maps showing the highest concentrations geographically. I kaYf Doi SizeUp SBAdvisor offers information for entrepreneurs to plan, start, manage, and grow their business. It delivers market research and business intelligence to help local businesses succeed in your community. About SizeUp Small Business Advisor i Small Business Pdvisor Provides information on 50 topes (and many more subtopics) related to planning, starting, managing, and growing a business. It has an easy -to -understand interface that enables users to explore business topics of their Interest. The product provides a roadmap of tasks and processes an entrepreneur can take to be successful. The content is a mix of to t information, graphics, and interactive research tools. SizeUp SBPdvisor utilizes big data to provide small Wsines with market research and business Intelligence. This provides entrepreneurs with hyper -local and industryspeciflc cata that they can interactively explore and analyze on Me relevant W business topic webpages included In SBPdvisor. SBPevlsor empowers companies to make smarter decisions through data and business information. SizeUp SBMviwr currently provides: 1. Plan Your Business: Turn dreams into a plan for success by learning about the relevant topics far business panning, as well as analyzing data to validate or reiect initial assumptions. 2. Start Your Business: Take correct steps to open a business by learning about the relevant matters and analyzing data related to beginning company operations. 3. Manage Your Business: Run a business like a professional by learning about the subjects related to operating a business and evaluating data to measure industry performance. a. Grow Your Business: Expand a business for greater success through knowledge about the many ways to extend business success and use of data tools W discover opportunities. SizeUp helps level the business paying field by providing small businesses similar business intelligence that was previously only available to huge coryorations. aprniiiv Business Lifecycle Illlf SizeUp SWvisor provides entrepreneurs with content and analyse: for planning, atartmg, managing, and growing a small P !e business. Business Topics & Education Website users are empowered to view educational content on 50 business topic. It is easy for users to access this content by simply dirking on the topic of Interest The user controls the order and pace of their reaming Weed on what is Important to them at exady, the moment trey are doing research. Plan Your ausirop sa.J, Plan Your Bwlnw VIL W-j IN Si.a,ii. wMa x.vi , i YllfOlil Educational Content i Users of the webste an access eduatimal content related to the topic. Some topics have information, data, or analysis that is spe°fc to the industry and geographic loagon of the user's business. These data -driven feature are interactive to made the user to explore information, perform research, evaluate their business's peifcrmana, or to validate or re)W business plan assumptions. Sub-TOpica Topics frequently include additional educational Informational sub-topirs that provide more detatled information related to the topic. Some sub -topics have Information, data, or analysis that is speafc to the industry and geographic location of the user's business or prospective business These data -driven features are interactive to enable the user to explore information for Meu own planning and analysis. TF!'"'�r RIG, SHUT smALL it SizeUp Shop Local enables residents and visitors to exclusively search for and discover locally owned businesses. Promoting locally owned business spending retains more dollars in your local economy. Why Shop Local? When people Shop Local, they support more than just their own convenient purchase. Buying from locally owned businesses stimulates your community's economy, enriches civic Identity, attracts visitors, benefits local chanties and public services, stimulates innovation, and helps the environment. Economic Impact Shopping with a locally owned businesses generates $68 of local economic activity for every $100 spent with them. Meanwhile, spending $100 with a mmloal business such as a national chain only generates $43. Spending your money with local small businesses keeps more money recirculating in your local economy. Destination Spending Locally owned businesses create the unique economic fabric of your community's commerce and culture. Big her and national retail stores Provide the same products everywhere. Visitors are only willing to travel for speaal shopping experiences that they cant get elsewhere. Being a destination brings In external spending that stays in the cvmmunhty. 61%of consumers shop at roar businesses because they want access to a unique product selector. It's the top reason why they choose a small business over a large clam. (Source [ypdel Public Services Buying locally generates taxes that support your community's schools, libraries, police, fire department, heads, and infrastructure. Shopping Local helps make your residents educated, safer, and supported. Real Estate Loral businesses generate 711 more local economic activity per square foot than big box recall stores. (Source. He Antleaonmlle SWdy of Retail Economics) Small is Big Supporting local businesses is a good economic growth strategy because successful small businesses an rum into large businesses. Environmental When makers and manufacturers In your community sell their produces locally, it reduces envimnmmtal Impact. products that are padaged for shil often require additional packaging to survive their long Journey. Extra packaging can end up in landfills or the ocean, causing environmental damage. Pal Charitable Giving lnral small businesses donate 250% more than large businesses to local non-profit: and community causes. When you shop at a local business not only are you pulbng money back in your local economy, but you are also putting it bzdr into local charitable causes too. You see this across the spectrum from your bal youth baseball jerseys, soup kiloliters, and community festivals bang subsidized and sponsored by local businesses. (Source. S 01 Loral Pride 57% of )Venans support shopping at small businesses to keep their money local. 28%Shop local for better service and 19%to help local non -profits. (soirre Intuit ) III � ©4 Bye Bye Local Buy Loca� About SizeUp Shop Local Shop local enables our clients W promote doing busness with local companies. This is beneficial to the local economy because local business spending creates a higher economic Impact for the community and local governments. Through our client's website, websi a visitors are empowered to search for and explore local businesses by industry or name so customers can discover and shop at these businesses. Our clients can define the parameters of which businesses are included and/or excluded in the business search, Including: • All businesses— Every business located in the chents service geography Locally owned businesses - Businesses headquartered in our dient's service geography Franchise — Reglonal/national brands that have a locally owned franchise (Q12023) • client defined businesses— clients can individually select businesses that they want to include or exclude when there is an industry or name match (Q1 2023) Search by Industry Webshe wsrtois can search locally owned businesses by industry. Only businesses within our dient's geographic service area are included. Results Q Contact Information SizeUp provides a text: let and gempabal mapping of businesses by mdusby. Website visitor clicking on a business name will display additional infoonation aboutthe company, depending on the data available, which can Include the address, phone number, characteristics, and links to the website and social media for the business. x' _ _10 )L Only businesses in your service geography 9ecause the purpose of Shop Loral Is to promote local businesses, no businesses outside of the client's service geography Is included or shows up in the seardi results. Only businesses within the client service geography appear in search results. Easy to use Shop Local is designed to be easy for website vshors to use The design uses a simple one box interface. The user just enters the industry to find a local business. Will the industry result, they can also search by business name. Accurate industries SizeUp does not use generic, standard, or basic industry classifications because these are not specific enough to match what consumers are actually searching for. Instead, Shop Local uses authentically specific industries, including semantic search technology. This allows users to search using natural language. It also provides the ability to query over 9,000 detailed industries. For example, a standard goyemmental industry classification would be "retail' a SizeUp Shop Local industry would be'thildren's & infants wear stores". A standard government industry, classification might be "food and beverage"; a SaeLl Shop Loral industry would be "Itallan restaurants" A standard government industry da a ficatlon might be "health care"; a SizeUp Shop Loral industry would be orthopedic sports medicine". Local businesses Behind are owned by your smolt h friends and neighborswho Is a Ste live inthj worth community. knowin They are lhs loely �• io leave, and are more Inverted In ourcommunih fmure- justlikeyou. Shop Local. Eat Local. S. Spend Locuf. i Enjoy Local. U v �11 Su44on t he luml inro .'"U0a`nik �o u'in`Vlirm`iti` ♦ A*MaAV dkg _-� oo :remaheue wve ow •.��& CAL. e� o war own commune •• ,/ rrrr''//�N �/ Aailiiaf's �J IT MC RJi1L�. Annual Subscription SrzeUp LBI Software as a Service License (Premium Data) $6,325 SrzeUp LET Setup (One-time fee) $3,O00 SizeUp Small Business Advisor SaaS License (normally $6,325, discount 50%) $3,163 SizeUp Small Business Advisor Stoup (One-time fee, normally $3,000) Waived SizeUp Shop Local SaaS License (normally $1,900, discount 100%) Waived SizeUp Shop Local Setup (One-time fee, normally $1,000) WaivedToll $12,488 SzeUp LEI, SBAovsor, and Shop Local Software Marketing and Implementation Plan Customer Service ANNUAL RENEWAL TOTAL Anneal Renewal $9,468 This Is a license for a three-year term with annual payments using SzeUp s summand Software as a Service Agreement. 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