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Iowa City Transit (ICT) Advertising Policy
PAID ADVERTISING
Poster Content Policy
ICT services are public and utilized by all segments of the population. This policy is, therefore, intended to
be respectful of all who use or may use the transit services.
Poster content shall meet the following requirements to be eligible for display:
a. Shall not proselytize a particular point of view – political or religious material.
b. Shall not contain injurious, offensive, or sexually explicit language or pictures.
c. Shall contain the name of the individual, business or sponsoring organization.
d. Shall contain specific information about the activity, event (e.g. time, date and place), or the product
being offered or sold.
Determination of Eligibility for Display
The Transit Manager and the appropriate Supervisor will make the determination as to if a poster qualifies
for display.
If it is determined not to be eligible, an attempt will be made by the Transit Manager or Supervisor to
contact the indicated individual and inform them of such. The representative may then, if possible, modify
the poster to meet the eligibility requirements.
Posters must be submitted by 4pm Friday in order to be placed on the buses for display during the following
week.
If the poster is advertising a dated event, the poster must be received at least ten (10) days prior to the event.
Poster Dimensions, Number, Recommended Materials and Display Period
Posters must be eleven (11) inches high and can be as long as seventeen (17) inches. Posters
8-½ inches by 11 inches should be printed vertically, and 11 inches by 17 inches should be designed
horizontally.
26 posters (as of 5/5/2008) should be provided in order to accommodate all buses.
The advertiser is responsible for the design and printing of all posters. Iowa City Transit staff will install
posters on buses.
Paper stock should be no less that 110 lb. Bristol, or 65 lb. card stock. If your contract period will exceed
two (2) months, we recommend you have the posters laminated. This should ensure that they will remain
intact and attractive for the duration of the contract.
Display is limited to number of contract days (minimum of 2 weeks, maximum of 12 months). No posters
will be saved upon expiration.
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RATES:
Duration Rate Duration Rate Duration Rate
2 weeks $71.00 3 weeks $83.00 4 weeks $95.00
2 months $130.00 3 months $195.00 4 months $260.00
5 months $325.00 6 months $360.00 7 months $420.00
8 months $480.00 9 months $540.00 10 months $600.00
11 months $660.00 12 months $700.00
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Iowa City Transit Advertising Contract Contract # ____________________
IOWA CITY TRANSIT
City of Iowa City
1200 South Riverside Drive
Iowa City, IA 52240
(319) 356-5151
Fax (319) 356-5155
Advertiser _______________________________________ Phone # ______________________
Address __________________________________________________________________________________
Advertiser Representative ___________________________________________________________________
Iowa City Transit (ICT) agrees to display and maintain advertising boards in all buses (23 count) in the
Iowa City Transit System. Iowa City Transit will supply advertisers with ridership counts if requested.
I agree to the following terms:
Contract period will be from ____________________________ to __________________________.
Payment for this period will be __________________________.
Full payment is due upon receipt of posters and prior to placement. Advertisers may have posters
replaced with new copy no more than once per month during the contract period. Additional changes
must be accompanied with a $10.00 service charge. The advertiser understands that posters will be
inspected regularly and any damaged posters will be replaced when copy become available. At the end of
the advertising period Iowa City Transit will dispose of all posters in their possession concerning this
agreement, unless prior arrangements has been made for their return.
_________________________________________ ______________________________
Advertiser ICT Representative
_________________________________________ ______________________________
Date Date
Thank you for supporting Public Transportation in Iowa City.